About FSB
FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike.
Fauzia Burke is the founder and President of FSB.
What Clients Say"You delivered more than I imagined was possible."
—Alan Alda
"Nobody has the range and expertise of FSB Associates."
—Larry J. Kirshbaum, Amazon.com
"FSB Associates is simply the best at what they do."
—Bob Miller, Workman Publishing
Video Clients
- F&W Media
- Good Books
- Macmillan
- McGraw-Hill
- Penguin
- Perseus
- Random House
- Reader's Digest
- Simon & Schuster
- Vanguard Press
- Workman Publishing
and more!
Latest PlacementsAdam Mitzner
New York Journal of Books
A Case of Redemption
Mika Brzezinski
Babble
Mirror, Mirror: What you can't see about my food addiction
Mika Brzezinski
Women's Health Magazine
Mika Brzezinski Opens Up About Disordered Eating
View videos of Fauzia giving tips for promoting books online.
Publishers Weekly - Amplify: Going Beyond 'Event' Book Marketing
FSB Associates is featured in Publishers Weekly for our new online e-book marketing program, Amplify. Read more about Amplify.
FSB Associates launches the Dave Barry Web site
Dave Barry, a humor columnist and author of the new novel, Insane City, needed a new Web site to showcase his career work. FSB delivered.
FSB Associates launches the Ted Kerasote Web site
Ted Kerasote, author of the bestselling Merle's Door, needed a Web site revision to launch his new book, Pukka's Promise.
FSB Blogs
How to Use Pinterest to Promote Your Book
You may think of Pinterest as a place where scrapbooking fans, home interior aficionados and fashionistas go to hang out online and share images, but Pinterest is a social networking site that can be used for so much more. A year ago, Pinterest increased its unique visitors by 155 percent in one [...]Read more
Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective
Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a [...]Read more
In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either
I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and [...]Read more
FSB’s 12 Days of Book Giveaways
All of us at FSB would like to wish everyone Happy Holidays and a year full of love, health and prosperity. As a token of our appreciation, we’ve organized 12 Days of Book Giveaways full of great books to give and receive. To enter (US Entries only), please visit our Facebook page and like or [...]Read more
7 Ways to be Effective on LinkedIn
All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience [...]Read more
Digital Marketing Resources
- Digital Marketing Checklist for Publishers
- What Is Social Publicity?
- Tweet Speak
- The Importance of Social Networking
Online publicity has never been more important due to the rise of the mobile and social consumer. At FSB, we believe that our experience and focus makes us the best at digital publicity. We integrate social media and web publicity seamlessly to develop campaigns that promote our clients' expertise as well as their books. Learn more
AmplifyOur Amplify Branding campaigns are community centric rather than title specific. If you are realizing that promoting one title at a time and being pub-date centric is not working for you any more, join us. At FSB, we are working diligently to develop a long term strategy for promoting your books and brands within a community of readers. Here, community is not just a buzz word, we have committed all our resources to fostering a mutually beneficial, reciprocal relationship with the online community.
Website/Facebook/Twitter DesignYour Website is the single most important element of your digital strategy. Our design sensibility is motivated by the changing habits of your readers. We develop sites that are beautiful, functional, organized along with being social and mobile friendly.
Consulting/Speaking
Fauzia Burke, our founder and President, is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze. Learn more