About FSB
FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers alike.
Fauzia Burke is the founder and President of FSB.
What Clients Say"You delivered more than I imagined was possible."
—Alan Alda
"Nobody has the range and expertise of FSB Associates."
—Larry J. Kirshbaum, Amazon.com
"FSB Associates is simply the best at what they do."
—Bob Miller, Workman Publishing
Video
- F&W Media
- Good Books
- Macmillan
- McGraw-Hill
- Penguin
- Perseus
- Random House
- Reader's Digest
- Simon & Schuster
- Vanguard Press
- Workman Publishing
and more!
Latest PlacementsBridget Siegel
Mediabistro - FishbowlDC
Bridget Siegel Opens Up On Domestic Affairs
Nathan Yau
Information Management
8 Hot Summer Reads in Information Management
Nathan Yau
AdPulp
Data Points Makes For Surprisingly Fun Number Crunching
BEA 2013: Content Marketing for Authors & Publishers: Building & Implementing Your New Strategy! By Fauzia Burke
Digital Book World Insights: Interview with Fauzia Burke, President of FSB Associates
View videos of Fauzia giving tips for promoting books online.
Publishers Weekly - Amplify: Going Beyond 'Event' Book Marketing
FSB Associates is featured in Publishers Weekly for our new online e-book marketing program, Amplify. Read more about Amplify.
FSB Associates launches the Dave Barry Web site
Dave Barry, a humor columnist and author of the new novel, Insane City, needed a new Web site to showcase his career work. FSB delivered.
FSB Associates launches the Ted Kerasote Web site
Ted Kerasote, author of the bestselling Merle's Door, needed a Web site revision to launch his new book, Pukka's Promise.
FSB Blogs
Cultivating Super Fans with eNewsletters
Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your “Super Fans.” They are the ones who have given you permission to show up in their inbox. That invitation is very valuable. Think about it, when was the last [...]Read more
18 Lessons in 18 Years
By Fauzia Burke Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word [...]Read more
10 Important Stats for Authors
By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. [...]Read more
Best Marketing Options for Authors
By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as [...]Read more
Digital Marketing Resources
- Digital Marketing Checklist for Publishers
- What Is Social Publicity?
- Tweet Speak
- The Importance of Social Networking
Online publicity has never been more important due to the rise of the mobile and social consumer. At FSB, we believe that our experience and focus makes us the best at digital publicity. We integrate social media and web publicity seamlessly to develop campaigns that promote our clients' expertise as well as their books. Learn more
AmplifyOur Amplify Branding campaigns are community centric rather than title specific. If you are realizing that promoting one title at a time and being pub-date centric is not working for you any more, join us. At FSB, we are working diligently to develop a long term strategy for promoting your books and brands within a community of readers. Here, community is not just a buzz word, we have committed all our resources to fostering a mutually beneficial, reciprocal relationship with the online community.
Website/Facebook/Twitter DesignYour Website is the single most important element of your digital strategy. Our design sensibility is motivated by the changing habits of your readers. We develop sites that are beautiful, functional, organized along with being social and mobile friendly.
Consulting/Speaking
Fauzia Burke, our founder and President, is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze. Learn more