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Posts Tagged ‘social media’

Three Steps to Online Branding Success for Authors


When I talk to my friends who are agents and publishers, they all say they give authors advice and documents that walk them through the online marketing opportunities and timelines. The bigger publishers even have author portals with lots of important and useful information. I wonder then, why do so many authors I speak with say “why didn’t someone tell me that.” I speak and work to promote authors online and almost all of them feel that their needs are … Read More

11 Ways to Promote Your Book Year Round

I probably don’t have to tell you that marketing your book is a year-round endeavor. Today’s digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider. 1. Get a jumpstart. Build … Read More

Social Media vs Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload — whether that’s a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can … Read More

7 Great Ways to Promote Your eBook

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do! In order to get your eBook in … Read More

Weekly Round Up

By Courtney Allen Even through all of the emails, pitching, reports, etc, we all make it a point to read other things on the web to improve our business, learn new things, and have fun! Here’s some of the tweets the FSB team has found interesting and entertaining this week! For Marketing Knowledge 3 Simple Keys to an Effective Marketing Strategy This article explains the definition of effective marketing strategy through the phrase’s three important words. Effective. Marketing. Strategy. Managing … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

Cultivating Super Fans with eNewsletters

Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your “Super Fans.” They are the ones who have given you permission to show up in their inbox. That invitation is very valuable. Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, “oh I don’t … Read More

How to Use Pinterest to Promote Your Book

By Fauzia Burke You may think of Pinterest as a place where scrapbooking fans, home interior aficionados and fashionistas go to hang out online and share images, but Pinterest is a social networking site that can be used for so much more. A year ago, Pinterest increased its unique visitors by 155 percent in one month alone, according to HubSpot. Today Pinterest is evolving its features to include business — and not just personal — accounts. Pinterest is raising brand … Read More

Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More