Book Publicity
Our online publicity campaigns help increase author visibility, create a relationship with readers, and launch books on the web. We help authors cut through the noise in today’s competitive market by reaching out to hundreds of websites in the targeted communities.
It is our job to develop a strategy, shape a consistent message, work with the media, and create exposure. This job has never been more important or multifaceted than right now. As a result of influential social media tools, the responsibility of a publicist is moving and growing, creating a very robust and exciting time for the industry.
At FSB we change constantly in exciting and fundamental ways. The tools to monitor, research, build relationships, and develop strategy have never been better. Our campaign will use these tools to help build recognition on the web, leading to increased book sales. In our efforts, we will incorporate digital publicity methods to reach influential bloggers, editors and consumers, all the while listening, responding, and adding value to your message through social media.
In a time when relationships mean more than ever, we have had many years to cultivate relationships with site editors and bloggers, having access to opportunities that others do not.
All FSB campaigns are customized and organic. We conduct extensive research and pitch each and every site individually, avoiding any cookie cutter campaigns and protecting your reputation online. We target major websites, including:
ABC News, Salon, Shelf Awareness, Associated Press, Lifehacker, Slate, Big Think, LA Weekly, TED Books, The Globe and Mail, The Guardian, Blog Critics, MSNBC, Boston Globe, New York Daily News, Fast Company, Forbes, The Ziglar Show, New York Review of Books, Time Magazine, New York Post, Time Out New York, Bustle, New York Journal of Books, US News and World Report, BuzzFeed, USA Today, CBS News, Newsday, CNBC, NPR, Wall Street Journal, CNN, Washington Independent Review of Books, Daily Beast/Newsweek, PBS, Washington Post, Fox News, Publisher’s Weekly, Well + Good, MindBodyGreen, Huffington Post, Reader’s Digest, Yahoo, etc.
Because we value creativity and innovation we stay abreast of constantly changing trends and are sure to take advantage of every opportunity possible for your book.
Our staff is completely focused on promoting books and authors on the web. We are all available to speak with you anytime via phone or email, so never hesitate to connect with us. Focus has its benefits.
Online Features
Reviews
The declining book review sections in traditional media channels have paved the way for a strong online community of reviewers and book lovers. We will tap into a direct and established audience online for your book, reaching consumers directly with book reviews.
Podcasts
Podcast interviews allow authors the opportunity to talk about the content of their book in a long-form format. We have significant experience working with podcasters, and will target those that have relevant, established audiences, leading listeners to learn more about your work.
Guest Blogs/Content Marketing
Guest blogging presents a great opportunity for an expert to take advantage of the traffic of an already established blog. We will encourage features in communities that resonate closely with your book and expertise, increasing awareness and building a brand for you online, while driving consumers to learn more about you and your book.
Features
We will encourage interview opportunities and exclusive online events with top sites and blogs for your book. Features can include an email or phone interview, exclusive article, slideshow presentation, excerpts from the book, or a giveaway, providing a dynamic experience for the book online.
Please contact us if you are interested in our services.
