Posts Tagged ‘authors’

Managers, Motivate!

Wednesday, April 27th, 2011

This week we have two business books specifically aimed at managers. It’s said that the best companies are those with the best managers. The pressure put on managers to succeed is an unrelenting force making informative resources critical to progress. Former CEO and President of Verizon Wireless, Denny Strigl, and business coach, Brian Tracy, are two authors featured here that have compiled essential methods that promise to supercharge business performance in managers and their teams everywhere.

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results by Denny Strigl and Frank Swiatek

For managers, behavior is the real key to achievement. In order to stop struggling and start delivering, you need to close the gap between what you know and what you do. That’s been Denny Strigl’s method, and now it can be yours, too.

Among the most prominent architects of the wireless communications industry, the former Verizon Wireless president and CEO has had one of the most remarkable careers in modern business. In Managers, Can You Hear Me Now?, Strigl shares all the skills and techniques he used to build Verizon into one of the greatest growth companies in any industry. You’ll learn how to:

  • Create a corporate culture where trust, respect, and integrity flourish — and employees and customers alike are appropriately served
  • “Eliminate the fluff,” get focused, and stop wasting time on things that don’t matter
  • Address issues proactively before they become problems — even employee performance issues
  • Get past your “blind spots,” reinforce priorities consistently, and communicate with clarity
  • Master the Four Fundamentals of Management: growing revenue, getting new customers, keeping the customers you already have, and eliminating costs

Managers, Can You Hear Me Now? includes additional suggestions for bringing the best of your energy and passion into your work, helpful anedcotes from Strigl’s career, simple self-assessment questions, and even a look at how your business day as a successful manager should play out.

Whether you’re the CEO of a large corporation or run your own small business, the lessons from Managers, Can You Hear Me Now? are sure to come through — loud and clear.

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results from McGraw-Hill is available on Amazon and Barnes & Noble.

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People by Brian Tracy

As a manager, it’s your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It’s not a return on investment. . . it’s a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

In this essential guide, Brian Tracy, the Master of Motivation, shows you how to unlock superstar performance from every single member of your work team. Based on decades of research and thousands of hours invested in maximizing personal and organizational performance, the hard and fast secrets of what you can do (and what you should stop doing) to inspire your employees to peak performance are now available. Packed with powerful, practical ideas and strategies, Full Engagement! shows you how to:

  • create a high-trust work environment
  • drive out the fears that hold people back
  • set clear goals and objectives
  • unlock the potential of each person
  • motivate and inspire employees to greater heights than they ever believed themselves capable of
  • trigger the “X Factor” that maximizes productivity
  • recognize, reward, and reinforce their efforts in a way that energizes each and every one of your people

Your ability to channel the human energies of your staff into higher levels of productivity and performance is the yardstick by which your ability as an executive will be measured.

The great news is that now you have everything you need right in your hands. In this eye-opening book, you’ll learn how to do and say the things that will make your people feel confident, happy, and motivated. . . and allow you to deliver consistently outstanding results for your company.

In these tough economic times, everyone is expected to produce more with less. The only way to succeed is to consistently inspire your people to perform at their absolute best. Full Engagement! provides you with the keys to unlocking not just the hidden drive and abilities that exist within every one of your people. . . but also your own.

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People from AMACOM is available on Amazon and Barnes & Noble.

Twitter Tools for Tweeting

Monday, April 25th, 2011

by Ken Ishii

If you made the big step into the microblogging world of Twitter, then you deserve a good pat on the back.  News of Twitter’s utility as an information speedway during international crises and the platform’s ability to ignite publicity wildfire have made headlines worldwide.  It’s quite obvious that you’ve added an incredibly versatile and powerful instrument to your PR arsenal.

So your account is set. You uploaded your favorite profile picture, crafted a sharp bio, splashed your background with eye-catching graphics, added like-minded users to your following list, and even posted fully-loaded tweets complete with searchable hashtags, user handles, and shortened urls that link to your web site or blog. Well done.

By now you might have realized that Twitter, while fascinating, is a voracious time gobbler. Rummaging through streams of countless updates from your news stable and scrambling to respond to every retweet, reply, mention, greeting, and inquiry, you might notice the day pass before you even get to your direct message inbox. Add to this the chore of finding new people to add to your community and you’ll probably begin to wonder if your toe-dip into the social media pool hasn’t suddenly pulled you in above your head.

Fortunately for us, a bevy of tools has surfaced over the past couple of years to help cut down your maintenance time so you can get down to the business of perfecting that complex craft of writing catchy 140-character-confined copy.

Hootsuite

I’m putting our favorite one first. By far, if there’s one tool that will have the biggest impact on your social media productivity, control, and insight it would be an online brand management system. While there are a few on the market, we prefer Hootsuite because of its ease of use, features, and lack of software to install on your computer.

The free version of Hootsuite offers more than enough for most users out there. Hootsuite has an interface that puts you in full control of your account. The dashboard is made up of customizable columns that can display a variety of information streams such as your home feed, lists, trends, mentions, direct messages, retweets, schedules and more without having to change pages on the screen. There’s even an analytics tool to see how people are reacting to your tweets.

This tool is highly recommended. It has a slight learning curve, but there are instructional videos and official Hootsuite help topics to guide you.

Twitter Search

While Twitter and Hootsuite both have search boxes and allow for some basic filtering, you’ll need a tool like Twitter Search to add precision to your searches. Click on the advanced search button to start targeting your search with filtering options that include words, people, places, dates, sentiment, and more.

Twittonary

With only 140 characters to convey thoughts into meaningful tweets, you’ll find users exercising some creative messaging.  The use of established acronyms and abbreviations, as a result, could come off as cryptic to the uninitiated. Twitter glossaries and dictionaries make it easy to decipher codes you run into as well as help you apply Twitter speak to your own messages.

Twellow

Finding the right people among the millions of users is no easy task. Thankfully the online world works much like the physical one. If you were looking for a doctor, plumber, or caterer in the real world, asking around on the streets probably won’t get you very far. You might, instead, look to your local Yellow Pages. Twello works the same way but for Twitter. Find users by category, area, or name just like you would with a phone book.

TweetStats

TweetStats acts like your Twitter account’s personal assistant. This Twitter statistics application will feed you information about your Twitter activity without judgement. Just the facts on the frequency of your messages by time, day, month, and year. Tweetstats can also tell you what your popular keywords are and the amount of time you spend engaging with other users.

Klout

At some point you may be interested in knowing how effective you are on Twitter. While Hootsuite and Tweetstats metrics can help you gain insight into your Twitter activity, a service like Klout will give you a Twitter assessment that will help you decide whether your social networking approach is working or not. Using a proprietary scale, Klout will compute a score based on your activity and networking that you can brag to your friends about or work on to bring up to par. Other assessment services exist, but Klout, for now, is the most widely used.

Friend or Follow

There are many reasons why your followers/following lists are important. Mainly, your concerns should be that your networks can become indicators of who you are to potential new followers and that a Twitter restriction on the number of followers in your allowance may prevent you from adding new people to your network if you let spammers in. Friend Or Follow is a useful tool that allows you to see the relationships between you and those you follow and those that follow you so that you know precisely what kind of users make up your community.

A little poking around online will lead you to a wide variety of Twitter tools and services aimed at enriching your tweeting experience. Since new products are always being added to the marketplace, it’s a good idea to ask around before spending too much time on any one application.

Home Run Food Fun

Tuesday, April 12th, 2011

We have three new books on our shelves that will set you on an exploration of your home kitchen like never before. Save time and money by investing more in family and friends with Teen Cuisine and DIY Cocktails, turning your home into a playground of unforgettable experiences. At the same time, discover a revolutionary doable diet that encourages healthy wholesome foods without the restriction of those sinfully delectable delights in Carrots ‘N’ Cake. Together, these books will help you celebrate food, family, friends, and yourself without having to call for the check.

Teen Cuisine by Matthew Locricchio

Whether you’re a first-time or seasoned chef, you can prepare and take pride in the more than 50 mouthwatering recipes in this book for all times of day.

Here are just a few examples:

  • Sunrise Muffins
  • Grits and Cheddar Cheese Souffle
  • Pizza from California, Chicago, and New York
  • 4th of July Shortcake

And there are so many more flavorful dishes!  All the recipes feature organic ingredients and foods that are available in supermarkets from coast to coast.  No recipe is too hard for the beginning cook.  Just follow the step-by-step directions and enjoy making your favorite dishes from scratch.

With stunning photography by award-winner James Peterson, this one-of-a-kinda book will provide a show-stopping culinary experience!

Teen Cuisine from Marshall Cavendish Corp is available on Amazon and Barnes & Noble.

DIY Cocktails: A Simple Guide to Creating Your Own Signature Drinks by Marcia Simmons and Jonas Halpern

Black Rose, Blood Orange Tequila and Soda, Kentucky Apple Sour: the newest trend in cocktails is creating your own! Now, the editors of DrinkoftheWeek.com have concocted the only guide that teaches you to create your own infallible thirst-quenchers. Using a simple system of basic ratios, you will learn to:

  • Mix new flavor combinations for the perfect new blend using the Flavor Profile Chart as a guide
  • Master advanced mixology techniques from infusing liquors at home to creating custom-flavored syrups
  • Serve the perfect drink every time, whether it kicks off a rowdy party or winds down a romantic evening!

With only ten ratios to master, you’ll shake, stir, roll, and build literally thousands of unique and exceptional cocktails. All you need is a good thirst, an active imagination — and DIY Cocktails!

DIY Cocktails: A Simple Guide to Creating Your Own Signature Drinks from Adams Media is available on Amazon and Barnes & Noble.

Carrots ‘N’ Cake: Healthy Living One Carrot and Cupcake At A Time by Tina Haupert

Let them eat cake! From one of the most popular blogs on the internet comes an innovative, even fun way to diet. Carrots ‘N’ Cake is all about eating your carrots. . .and savoring your cupcake, too.

For some people, losing weight means restrictive dieting, obsessive calorie counting, and constant hunger. Not Tina Haupert! She learned that it didn’t have to be that way. Tina shows how to drop the pounds and keep them off by adopting eating habits that are healthy, balanced, and above all, livable. She serves up easy-to-follow fitness routines, food tips, and her most popular feature: cookie Friday.

TINA TELLS HOW TO:

  • Hang with your friends on a Friday night without packing on the alcohol pounds
  • Navigate buffet tables at parties
  • Handle the holidays painlessly.
  • And more!

Carrots ‘N’ Cake: Healthy Living One Carrot and Cupcake At A Time from Sterling is available on Amazon and Barnes & Noble.

Life Books For Finding Your..Self

Wednesday, March 30th, 2011

So focused in our day to day work we often overlook the big picture that surrounds our lives. When it hits though, the realization of our existence conjures difficult questions. Who am I? Where am I going? What am I doing all of this for? This week we’re shining a light on four books that awaken sleeping souls to worlds both within and around the self in their own unique ways.

Transitions: How Women Embrace Change and Celebrate Life by Abigail Brenner

Abigail Brenner, M.D., author of Transitions: How Women Embrace Change and Celebrate Life, is a board certified psychiatrist currently in private practices as well as an ordained interfaith minister who helps people design, create, and perform personally meaningful rituals. She is also author of  SHIFT: How to Deal When Life Changes, and the co-author of The Essential Guide To Baby’s First Year, to be released April 2011. Transitions: How Women Embrace Change and Celebrate Life from CreateSpace is available on Amazon and Barnes & Noble.

The Map of True Places by Brunonia Barry

From Brunonia Barry, the New York Times bestselling author of The Lace Reader, comes an emotionally compelling novel about finding your true place in the world.

A respected Boston psychotherapist, Zee Finch has come a long way from a motherless childhood spent stealing boats. But the actions of a patient throw Zee into emotional chaos and take her back to places she thought she’d left behind.

The Map of True Places from HarperCollins is available on Amazon and Barnes & Noble.

Blessed: Living A Grateful Life by Ellen Michaud

Sometimes we just need to stop for a moment and absorb the quiet moments in the world around us–to take a deep breath and appreciate the things in life that make us thankful and bring us joy. Blessed: Living a Grateful Life is a call to do just that. In this heartfelt collection of her online columns from Diane, the flagship magazine of the Curves women’s fitness center organization, author Ellen Michaud reminds us of the everyday blessings that surround us, but we all tend to overlook.

Blessed: Living A Grateful Life from Reader’s Digest is available on Amazon and Barnes & Noble.

Into My Father’s Wake by Eric Best

From Eric Best, a solo sailing odyssey and journey of personal discovery in which the author, a former journalist and Wall street strategist, comes to terms with his dead father and learns the meaning of forgiveness.

Into My Father’s Wake from CreateSpace is available on Amazon and Barnes & Noble.

Developing Your Digital Marketing Blueprint

Wednesday, March 23rd, 2011

by Fauzia Burke

Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along.

  1. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of the following questions: how well is my website working for my goals? Do I have email addresses of my customers? How many fans or followers do I have on Facebook or Twitter?When you are assessing your website, look over the traffic numbers. How many people come to your site, which pages do they visit, how do they find you, and how long to they stay? These answers should give you an idea about the effectiveness of your site. If nobody is staying on your website for more than a few seconds, then something needs to be changed.Another element of assessing your situation requires an honest assessment of your resources. How much time, knowledge, technology or money do you have to devote to digital marketing? If you don’t have a lot of time you might need to hire somebody. If you don’t have a lot of money you might have to set aside some extra time to do this work on your on.
  2. Know Your Customers – Understanding your target audience will help you devise the best digital marketing strategy for you. Digital marketing is customized and personalized so it is essential for you to know your customers so you can serve them best. Learn about their age group, their gender, their industries. It’s also important to know the tech savviness of your customers.
  3. Designate a Storyteller – For any digital marketing strategy to be effective you need a designated storyteller, marketer, brand evangelist. If you skip this step, your digital marketing strategy will not be sustainable.
  4. Set Goals and Timelines – Without setting realistic goals and timelines you will not know when you are achieving success and when you are missing the mark. Some realistic goals are: improve your website; build a mailing list; start a fan page on Facebook or get more fans on Facebook; start making videos and getting them distributed; start writing a blog, or syndicate your blog; look into twitter or grow your followers.
  5. Implementing Digital Marketing – Once you’ve taken the first 4 steps you digital marketing strategy will become much more obvious to you. Then you can start implementation a plan. I find a lot of people jumping from new thing to new thing without really setting goals or having assessed their situations. In my opinion, the six essential elements of digital marketing are: website, enewsletter, blog, Facebook, video and Twitter. For more details on these elements you can read my blog on 6 Elements for Digital Marketing.
  6. Monitor Your Progress – Although a lot has changed in marketing in the last few years, the most exciting change is the availability of free monitoring tools. You can set up email alerts for your name on either Google or Bing, and use Google Analytics for analyzing your website traffic. If you set up a fan page on Facebook, you can use Insights to gain valuable information. My favorite tool for monitoring Twitter is still TweetReach.
  7. Be Flexible – Digital marketing is new to everybody and we’re all trying things out. It’s important that you just keep an open mind and experiment. Experiment with your time, and experiment with your money. If you succeed learn from it and try it again. If you fail, just smile. Take a deep breath, and try something else.

Digital marketing is a very innovative field right now and everybody is trying different things in different combinations. You just have to find the right combination for you and your customers.

Author Spotlight: Lewis Richmond

Sunday, March 20th, 2011
From the constant push and pull in our personal and work lives, it’s a disappointing fact that many people find well-being and happiness far from reach.  Through Buddhism and Zen meditation, Lewis Richmond aims to educate people and encourage sufferers of daily life to discover what healthy awakenings await those who take bold steps and traverse new spiritual terrain.
Lewis Richmond is a Buddhist teacher, Aging and Elderhood author, and Blogger. Lewis leads a Zen meditation group, Vimala Sangha, and teaches at workshops and retreats throughout the San Francisco Bay Area.  He has published three books, including the national bestseller Work as a Spiritual Practice.  Lewis also leads a discussion on aging as a spiritual practice at  Tricycle magazine’s online community site and is the author of the blog,  Aging As A Spiritual Practice, where he regularly writes on topics such as aging, fear, beauty, spiritual practice, gratitude, and kinds of Buddhism to name a few.
Work as a Spiritual Practice by Lewis Richmond manages to complete the task of incorporating spiritual practice within the workplace.  As a veteran corporate executive and former Zen Buddhist priest, Lewis is in an authoritative position to claim that not only is work and meditation a partnership made possible in the office, but through recognizing four characteristics of human thought and emotion, an opportunity for inner growth is completely within grasp. Work as a Spiritual Practice from Broadway is available on Amazon, Barnes & Noble, Borders, and IndieBound.

  • “leaving the house without one or the other of Lewis’s practices in mind is like venturing into the wilderness without my boots.”

–Peter Coyote, movie actor and author of Sleeping Where I Fall

  • “This book on utilizing the workplace as a place for spiritual growth comes straight from the workshop of the heart”

–Lama Surya Das, author of Awakening the Buddha Within

  • “An exquisite guide to finding happiness and health in one’s work.”

–NAPRA ReView

  • “an accessible, personal, witty, and poetic book that will be helpful, even transformative, for anyone who works for a living.”

–Sylvia Boorstein, author of It’s Easier Than  You Think: The Buddhist Way to Happiness

Read Lewis Richmond:

Lewis Richmond:

  • was the Executive Vice President of Smith & Hawken, Ltd.
  • the founder and owner of Forerunner Systems, Inc., the leading provider of inventory management software to the catalog industry.
  • is a musician and composer with a solo piano album, Lake of No Shore, released by Artifex Records.
  • is an ordained disciple of Buddhist master Shunryu Suzuki Roshi.

Connect with Lewis Richmond:


Making It In America

Thursday, March 10th, 2011

What does it take to make it in America? There are so many business, economic, social, and cultural conditions to consider and arguments to be settled to know where to even begin. But the following books will get you on the path to understanding what makes this nation tick and who’s tugging at what ropes so that you can decide for yourself how you’re going to live within one of the most colorful nations in the world.

Divinity of Doubt: The God Question by Vincent Bugliosi

Vincent Bugliosi, whom many view as the nation’s foremost prosecutor, has successfully taken on, in court or on the pages of his books, the most notorious murderers of the last half century – Charles Manson, O.J. Simpson, and Lee Harvey Oswald.

Destined to be a classic, Bugliosi’s Divinity of Doubt sets a new course amid the explosion of bestselling books on atheism and theism – the middle path of agnosticism.  In recognizing the limits of what we know, Bugliosi demonstrates that agnosticism is the most intelligent and responsible position to take the eternal question of God’s existence.

Divinity of Doubt from Vanguard Press is available on Amazon and Barnes & Noble.

Where Does the Money Go? Rev Ed: Your Guided Tour to the Federal Budget Crisis by Scott Bittle and Jean Johnson

Now revised and updated to include current predictions about the effects of the Great Recession and President Obama’s healthcare overhaul, this guide to deciphering the jargon of the country’s budget problem covers everything from the country’s $12 trillion and growing debt to the fact that, for 31 out of the last 35 years, the country has spent more on government programs and services than it has collected in taxes. It also explores why elected leaders on every side of the fence have so far failed to effectively address this issue and explains what you can do to protect YOUR future.

Where Does the Money Go? Revised Edition from Harper is available on Amazon and Barnes & Noble.

http://www.youtube.com/watch?v=TOChUaCsKz8

Consider: Harnessing the Power of Reflective Thinking In Your Organization by Daniel Forrester

There’s an intangible and invisible marketplace within our lives today where the products traded are four fold: attention, distraction, data and meaning. The stories and examples within Consider demonstrate that the best decisions, insights, ideas and outcomes result when we take sufficient time to think and reflect. Including interviews with leaders such as General David Petraeus, attorney Brooksley Born and global investor Kyle Bass, Daniel Forrester shows us that taking time and giving ourselves the mental space for reflection can mean the difference between total success and total failure.

Consider from Palgrave Macmillan is available on Amazon and Barnes & Noble.

Boombustology: Spotting Financial Bubbles Before They Burst by Vikram Mansharamani

With the increased complexity and volatility surrounding financial bubbles, we need a more effective way to spot and understand these events. Based on his popular seminar at Yale University, Boombustology presents Vikram Mansharamani’s multi-lens framework for evaluating the extremely elaborate social phenomenon of financial market booms and busts.

The framework found within these pages offers a robust understanding of the dynamics that precede, fuel, and ultimately reverse financial market extremes. Regardless of your economic or financial background, Boombustology will put you in a better position to spot financial bubbles before they burst.

Boombustology from Wiley is available on Amazon and Barnes & Noble.

What Could Happen If You Do Nothing? A Manager’s Handbook for Coaching Conversations by Jane Murphy

“What could happen if you do nothing?” offers managers clear, usable tools to enhance the way they listen and engage their people. Mini-dialogues, sample questions, listening tips, and suggestions use familiar situations to show how to transform business challenges into coaching opportunities. This is an essential resource for developing employees to their full potential and for fostering better working relationships for individuals, teams, and the business itself.

What Could Happen If You Do Nothing? from Giraffe Business Publishing is available on Amazon and Barnes & Noble.

Social Networking Importance

Wednesday, March 2nd, 2011

By Fauzia Burke

We recently posted a Twitter basics blog post that covered the fundamental parts of tweeting that many beginners find confusing. Well, the response has been quite positive and a few of our clients have expressed an interest in knowing whether or not social networking was really worth the extra effort for authors. The overall answer is yes. We’re getting to a point today where authors are thought to be behind the curve if social media tools are not being equipped. Does that mean it’s too late for those who haven’t taken their campaigns online? To that we say no. And to help those who have not adopted social media skills yet, we have decided to share why an online outreach is so important.

The Importance of Social Networking

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting your personal brand and help spread word-of-mouth about our books.

Here is also an inspiring video about the importance of social networking.

Developing a personal brand takes time, but the good news is that the tools are free and you already have the expertise in your field. Social media now allows you to share your knowledge and build a following. Once you “know” your readers you’ll have a lot more control over your career and will be able to promote not just your books but also your apps, conferences, videos, webinars, websites and more. Your personal brand will make you more valuable to your publisher and agent as well.

Some Resources

How to Create Your Social Media Presence
How To Make Your Personal Brand Visible With Social Media
5 Easy Ways to Build Your Digital Reputation
10 Golden Rules of Social Media

FSB also provides clients with regular updates on social media. We recommend that you sign up for our newsletter, visit our blog and follow the tweets on two handles that provide resources and tips for digital marketing.

Newsletter: http://www.fsbassociates.com/company_newsletters.php

Blog: http://www.fsbassociates.com/blog/
HuffPo Blog: http://www.huffingtonpost.com/fauzia-burke

Twitter: http://twitter.com/FSBAssociates / http://twitter.com/websnapshot

Facebook

Do I need to be on Facebook? Quick answer is yes. Facebook has 500 million users worldwide. Together they are creating a community of savvy consumers, connecting with friends, family, co-workers and acquaintances to share advice, information and yes, recommendations. More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) are shared each month.

People on Facebook read books and tell their friends and colleagues about books. Engaging on Facebook also allows you to be closer to your fans and prospective readers.

Instructions are provided at the end of this post.

You may want to start by watching this video on Howcast to get oriented and get step-by-step instructions.

An excellent place to start is the Mashable Facebook Guide.

For general questions and step-by-step instruction, please visit Facebook’s help center.

Some Resources

5 Things That Don’t Work on Facebook Pages (and 5 That Do) by Aliza Sherman
Facebook 101 Business Guide on Social Media Examiner by Mari Smith

Everyone on the FSB staff is available on Facebook and you can find us all there. You can also “like” the FSB Facebook page:

http://www.facebook.com/FSBAssociates

Twitter

If you are hesitant to join Twitter, you are not alone. However, we want to encourage you to give it a shot. Set up an account, follow some people and learn some things. People on Twitter are very generous with their time and knowledge. Yes, you will spend time on Twitter that you already don’t have, but you will also learn things that will make you more valuable, smarter and “in the know.”

Even if you don’t plan to be very active, it is important to get a handle and follow others. It is also a good way for your publisher and friends to discuss your book by referencing you. You can use Twitter to provide links to your blog posts, media events and reviews. However, no one enjoys a 24/7 advertisement. A good rule of thumb is to have a 4 to 1 ratio for self promotion. One self-promotional tweet to 4 that will help others or engaging in the community through reply or retweet.

The best advice is to spend time just observing and seeing what others are doing before posting much yourself. There are people you already follow (favorite authors, must-read columnists, magazines, newspapers, influential friends) and now you can follow them on Twitter.

Some Resources

Best first step is to watch this video for starting with Twitter

Twitter Tweet Anatomy
Twitter 101: Tips to Get You Started
Twitter for Business by Twitter
Learn the Lingo
5 Tips to Grow Your Twitter Presence by Problogger
A Personal Branding Checklist for Twitter by Social Media Today
Twitter Hashtags by Marketing at About.com
8 Ways To Find Relevant Followers On Twitter by Small Business Trends

Together we have 14 Twitter feeds here at FSB. You can find and follow us here:

http://twitter.com/list/Ishii_Ken/in-house

www.fsbassociates.com
Web Marketing . Social Publicity . Online Branding . Consulting

Warming Reads

Wednesday, February 23rd, 2011

The winter can be a cold and lonesome period with days spent contemplating long hours away.  We ask ourselves where we’ve been and what’s on the horizon.  Family, friends, and aging are often the center of swirling thoughts that wander in search of answers.  And these are the same subjects confronted by authors in a selection of books currently on the shelves here at FSB.  To help persevere during this cold season, we hope the following books offer you insight, guidance, companionship and a warm smile or two.

Falling Apart in One Piece by Stacy Morrison

Just when Stacy Morrison thought everything in her life had come together, her husband of ten years announced that he wanted a divorce. She was left alone with a new house that needed a lot of work, a new baby who needed a lot of attention, and a new job in the high-pressure world of New York magazine publishing.

Told with humor and heart, her honest and intimate account of the stress of being a working mother while trying to make sense of her unraveling marriage offers unexpected lessons of love, forgiveness, and dignity that will resonate with women everywhere.

Falling Apart in One Piece from Simon & Schuster is available on Amazon and Barnes & Noble.

Changing Shoes by Tina Sloan

In Changing Shoes, Tina Sloan addresses the issues and feelings most women eventually have to deal with, using humorous personal anecdotes from her personal life (starting with her first pair of Chanel pumps) and her twenty-six years on Guiding Light (where she started out in a pair of white high heels and a fitted nurse’s uniform and finished off in sneakers and modern nurse’s scrubs).  Changes in her looks, love life, career, and family are managed with footwear to match: broken-in black flats when taking care of her aging parents, lavender “Cinderella” shoes to seduce her husband, and pink snow boots to hike Mount Kilimanjaro.

Changing Shoes from Gotham Books is available on Amazon and Barnes & Noble.

Tales From the Yoga Studio by Rain Mitchell

In Los Angeles, yoga teachers have become celebrities and designer tank tops can cost a small fortune.  Still, many students flock to the relatively unglamorous Edendale Yoga in the hip, out-of-the-way Silver Lake neighborhood.  It’s here where Lee uses her extraordinary teaching skills and unusual empathy to help students gain control of their bodies and possibly their lives as well. But will  Lee’s students have learned enough from their beloved teacher to help her when she faces financial problems and a marital crisis of her own?

Tales From the Yoga Studio is a warm, funny, and gripping novel about the gift of connection and the joys of discovery, featuring five amazing women you will never forget.

Tales From the Yoga Studio from Plume is available on Amazon and Barnes & Noble.

The Longevity Project by Howard S. Friedman

For years we have been told to make lists and obsessively monitor when we’re angry, what we eat, how much we worry, and how often we go to the gym.  So why isn’t everyone healthy? Now, based on the most extensive study of long life ever conducted, The Longevity Projectreveals what really matters across the long run — the personality traits, relationships, experiences, and career paths that naturally keep you vital.

With self-tests that illuminate your own best paths to longer life, and a deeper scientific understanding than we have seen before of the true causes of long-term health, this book will change the conversation about what it really takes to optimize your chances for a long, healthy life.

The Longevity Project from Hudson Street Press is available on Amazon and Barnes & Noble.

FeatureMe2 Website Reviews: FSB Media

Wednesday, February 16th, 2011

by Ken Ishii

Recall the short story “The Elves and the Shoemaker” by the Grimm Brothers about a shoemaker who went to bed expecting to work hard in the morning and woke to find his job had been miraculously and masterfully completed by a pair of spirited supporters.

The bunch of us here at FSB work hard for our clients, but we also put great effort into letting others know what our mission is and hope to get noticed for the services we provide.  But yesterday we had our own “shoemaker” moment when in our Twitter stream we caught a tweet from the fine folks at the FeatureMe2 blog about a review of FSB.  Unbeknownst to us, FeatureMe2 had written a thorough review of one of our websites, FSB Media, and featured it on their blog.  It was a surprising and terrific discovery that let us know how many of our authors feel when they see their hard work recognized in front of millions on the web.

We would like to thank Kay and Mike from FeatureMe2 for taking the time to review our company, website, and services when their list of priorities is already so long. We’re proud to feature the review below and look forward to answering any questions from the comments section.

For honest, thoughtful and balanced reviews of books, games, movies, software, TV shows, and websites, we hope you turn to FeatureMe2 as they have both the expertise and experience of running an outstanding review site.

The following is a review of FSB Media from FeatureMe2 Website Reviews posted on February 15, 2011 by Mike@featureme2.com. For more reviews on the latest media on or offline, visit featureme2.com.

FSB Media will be of interest to many of you bloggers out there like myself who not only have a love for reading great books but also enjoy discussing or reviewing them as content on your blogs.

FSB Media is an arm of FSB Associates, one of the most talented Book Promotions companies in the business. How FSB Associates was founded and grew into the company it is today is a great story but one perhaps better saved for another day. My interest in this website review is to bring book bloggers a fabulous source for possible content.

FSB Media provides the book blogger with free content from published authors and publishers that helps publicize their book. Their client list is a very long and prominent one so no matter what genre you’re blogging about you are sure to find something that interests you at FSB Media.

Having great content to work with is a blogger’s dream and FSB Media comes through in flying colors. You will not be disappointed in the selections available to you as a book blogger or reviewer. You may be thinking that there is some gimmick here or something you will end up being asked to purchase. Simply put, FSB Media is a business and like any other business they have a duty to their clients (authors) to place books in the most appropriate places on the web. So the only catch here is that you need not apply if you’re running a spam site, link farm or if your site has nothing to do with book reviews/discussion.

Also you need to understand that some books you request may be deemed not suitable for your site. This would have nothing to do with your talents as a writer or reviewer but the audience you cater to. For example if your blog is about tractor pulls and speed racing how many of your readers do you think would be interested in the latest release of a book on ladies fashion?

Ok so you pass the test you say. You love books, you love blogging, you have a great looking site with an excellent readership, and getting a free book now and then to write about sounds like a gift from heaven. So what is the next step?

Use the “Click Here to Visit Site” button located in this review and visit FSB Media. Spend some time there learning what they do and how they do it. Get to know some of the authors by reading their bio’s on the Authors pages. Then contact FSB Media with some details about you and your site and explain why your site would be a good fit for their program.

Once accepted you are in for another wonderful surprise….the helpful service you get from the staff!

Leyane Jerejian, Anna Suknov and Julie Harabedian work very hard to liaise with bloggers and ensure your start with FSB Media is a great one! My wife Kay has reviewed books from FSB Media for a couple of years now and she has yet to need assistance that was not provided in a fast, efficient and friendly manner. It really is like you become part of the FSB Media family once you start blogging about the authors and books they make available to you. The staff are a real pleasure to deal with and their enthusiasm for their work shines through.

Now to be honest it is a give and take situation. FSB Media provides you with the latest content by well known and bestselling authors, as well as the new author just getting that first publication date. In return you as a professional writer/reviewer are expected to give each book you select the best possible open and honest review you can. This is the magic that makes FSB Media such a delight to work with.

Use the red button located at the top of this review and take a little nosey around their site. Meet some of the authors that you may soon be writing about, then contact FSB Media if you feel you’d be a good fit. Their standards are high. Who knows, you may be a perfect match!

FSB Media Connects Bloggers With Books!