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Posts Tagged ‘authors’


Busy Authors Guide to Online Marketing

onlinemarketing

How do you market your book and still have time to write and have a life? It’s certainly a challenge a lot of authors face. Everything that comes after the book being published seems overwhelming. You are faced with a variety of tasks from needing a website and a social media plan to marketing your book. Let me walk you through the steps of getting started with your online marketing with this article on Huffington Post.  

Making My Case: Why Authors Need Websites

I heard there’s a rumor going around in book publishing that authors don’t need websites. I kid you not, in 2014 I still hear people saying authors don’t need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a great website up, keep it updated with fresh content and still have coveted writing time? If you are an author, you may view getting your website up as a time-suck … Read More

Why Every Author Needs a Digital Marketing Advisor

Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book’s success. I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing … Read More

5 Reasons Authors Should Blog

Writing blogs can be distracting, can be a time sink, can be unproductive, and can be a waste of time. There, I listed most of the arguments against blogging. Now let me make my case. Being an author in 2013 is like being a small business owner. You need a marketing strategy or you will go out of business. If people can’t find you, they can’t buy your book. You have many choices when it comes to marketing. Here are … Read More

7 Great Ways to Promote Your eBook

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do! In order to get your eBook in … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

10 Important Stats for Authors

By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More

6 Steps for Finding the Best PR Firm for You & Your Book

Before you begin your search, think about your PR goals. Once you identify your goals, you’ll be able to find an agency that can help you achieve them.