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Fauzia's Blog


It Takes a Village to Promote a Book

by Fauzia Burke “Markets are conversations,” said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called “It’s 2010: You Really Need to be on Facebook”, I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you’d think that I had asked people to walk around naked. … Read More

12 Social Media Tools for Publicity

by Fauzia Burke The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I … Read More

8 Ways to Develop Better Relationships with Bloggers

By Fauzia Burke When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves … Read More

FSB Associates at Book Expo America 2011

To celebrate 16 years of online publicity business, FSB founder and President, Fauzia Burke, has taken the company to the Javits Center in New York City to officially debut at this year’s BookExpo America 2011. Being a recognized vendor at BEA is a big deal for FSB as it allows the company to better inform the public about its services and how they fit into the ever-changing publishing world which is right now abuzz with digital technologies. The online component … Read More

The Six Elements of Digital Marketing Success for Authors

by Fauzia Burke There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use … Read More

Personal Branding Advice for Authors

by Fauzia Burke With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author. Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, “What’s in it for me? Why should I invest in building my brand online?” The most important element of a personal brand is … Read More

Get Caught Reading

In celebration of Get Caught Reading Month, FSB Associates is proud to announce the launch of the newly redesigned Get Caught Reading Web site. We have been an active sponsor of the web site since 2004, and decided it was time for a facelift. The new site has updated technology, a more contemporary design, and features the Libraries Matter author videos by such authors as Sebastian Junger, Jessica Harper, Garrison Keillor, and more. We’re happy to volunteer our efforts for the Association of American … Read More

Twitter Tools for Tweeting

by Ken Ishii If you made the big step into the microblogging world of Twitter, then you deserve a good pat on the back.  News of Twitter’s utility as an information speedway during international crises and the platform’s ability to ignite publicity wildfire have made headlines worldwide.  It’s quite obvious that you’ve added an incredibly versatile and powerful instrument to your PR arsenal. So your account is set. You uploaded your favorite profile picture, crafted a sharp bio, splashed your … Read More

Life Books For Finding Your..Self

So focused in our day to day work we often overlook the big picture that surrounds our lives. When it hits though, the realization of our existence conjures difficult questions. Who am I? Where am I going? What am I doing all of this for? This week we’re shining a light on four books that awaken sleeping souls to worlds both within and around the self in their own unique ways. Transitions: How Women Embrace Change and Celebrate Life by … Read More

Developing Your Digital Marketing Blueprint

by Fauzia Burke Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of … Read More