Call us: 760-585-2252

Fauzia's Blog


8 Ways to Increase Engagement on Facebook

By Fauzia Burke As of January 2013, Facebook has 1 billion users. 219 billion photos have been uploaded and there have been 140.3 billion friend connections. The average age of users is about 22. Clearly Facebook is not going anywhere and although my teens hardly use it anymore, many of us visit the site daily. From a business purpose, engagement is more important than fans. You can have a 1,000 fans but if only 2 people are interacting with you … Read More

How to Use Pinterest to Promote Your Book

By Fauzia Burke You may think of Pinterest as a place where scrapbooking fans, home interior aficionados and fashionistas go to hang out online and share images, but Pinterest is a social networking site that can be used for so much more. A year ago, Pinterest increased its unique visitors by 155 percent in one month alone, according to HubSpot. Today Pinterest is evolving its features to include business — and not just personal — accounts. Pinterest is raising brand … Read More

Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either

By Fauzia Burke, I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round. If you are a little overwhelmed by the rapidly changing world of digital … Read More

FSB’s 12 Days of Book Giveaways

All of us at FSB would like to wish everyone Happy Holidays and a year full of love, health and prosperity. As a token of our appreciation, we’ve organized 12 Days of Book Giveaways full of great books to give and receive. To enter (US Entries only), please visit our Facebook page and like or comment on any post labeled FSB’s 12 Days of Book Giveaways. You can also follow us on Twitter and RT the giveaway message to be … Read More

7 Ways to be Effective on LinkedIn

By Fauzia Burke All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience is where professionals connect and help each other to be effective, productive and successful. LinkedIn is a great way to build your network, relationships and … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More

6 Steps for Finding the Best PR Firm for You & Your Book

Before you begin your search, think about your PR goals. Once you identify your goals, you’ll be able to find an agency that can help you achieve them.

New Marketing Mantra: Assess, Delete and Respond

Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Wanna Be Successful? Make a Do-Not-Do List

by Fauzia Burke “Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities … Read More