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Archive for the ‘Lifestyle’ Category


New Marketing Mantra: Assess, Delete and Respond

Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Wanna Be Successful? Make a Do-Not-Do List

by Fauzia Burke “Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities … Read More

September Resolutions

Every year September gives me a second start to the year. My kids go back to school and the summer fog lifts from my mind. It’s usually a great time for me to get some stuff done. So like my kids, I buy some school supplies: an inspiring journal, a new calendar and my favorite pens. Unlike January when the temperatures are almost the same as December and February, September actually feels like a shift as we transition from warm … Read More

10 Skills to Thrive in PR Learned from Reality TV

I have a confession to make. My guilty pleasure is reality competition shows like Project Runaway, Top Chef and Amazing Race. I know I am not alone because all these shows have seen years of success and ratings. Recently, I thought working in PR is a lot like being a candidate in a reality competition: same pressures, same deadlines, same high expectations. I also noticed that there are some common skills between the candidates who do well in these shows … Read More

PR Is Stressful, But You Don’t Have to be a Stress Monster

I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don’t think that has to make the entire profession stressful. Some of our industry’s drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a “perverse pride in how … Read More

Steve Jobs Makes Me Better

by Fauzia Burke Steve Jobs stepped down as the CEO of Apple on Aug. 24, 2011, and if you read the news on Twitter first, then you also saw the millions of tweets thanking him and feeling sad at the news of his departure. Think about that for a minute: we, the people, were thanking the CEO of a company for making us better. Most of us don’t even know the CEOs of companies, but we know Steve Jobs. We … Read More

Looking for Balance in a 24/7 World

By Fauzia Burke It is not uncommon for me to get business e-mails at 6:30 a.m. or 12:00 midnight. Until recently, it was also not uncommon for me to answer them. However, this year for my birthday I’ve decided to give myself the gift of balance. We live in a culture of 24/7 work and it has become normal to many of us. We have raised the expectation of availability to a point that is unhealthy. Recently, a potential client … Read More

RIP Hardcovers … Long Live the Kindle

By Fauzia Burke I wonder if manufacturing hardcover books makes sense anymore? In talking with fellow publishing friends, we agree that the current publishing model is not ideal. For example, selling books essentially on consignment, taking huge returns, giving advances that don’t earn out, not having enough marketing dollars, all create huge challenges to the current model. The biggest threat to this model is not the e-book or the Internet, it is the hardcover book. As a Kindle user I … Read More