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Archive for the ‘Digital Marketing’ Category


Social Media vs Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload — whether that’s a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.

6 Tips for Designing Author Websites in 2012

By Fauzia Burke In 1996, we launched our first ever website. It was for the NY Times bestselling author Sue Grafton. Not only was it an honor to design our first site for such an important author, but at the time it was such a big deal that the New York Times even wrote about it. Today websites are common place and every author has a site. However, looking towards 2013 when forecasts predict that there will be 1.7 billion … Read More

8 Ways to Develop Better Relationships with Bloggers

By Fauzia Burke When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves … Read More

The Six Elements of Digital Marketing Success for Authors

by Fauzia Burke There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use … Read More

Developing Your Digital Marketing Blueprint

by Fauzia Burke Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of … Read More