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Archive for the ‘Content Marketing’ Category


Ask Yourself these 14 Questions to Expertly Market Your Book

                  There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that … Read More

Keep Going: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market … Read More

Getting Started: 10 Digital Marketing Tips for Busy Authors

You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad … Read More

11 Ways to Promote Your Book Year Round

I probably don’t have to tell you that marketing your book is a year-round endeavor. Today’s digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider. 1. Get a jumpstart. Build … Read More

5 Reasons Authors Should Blog

Writing blogs can be distracting, can be a time sink, can be unproductive, and can be a waste of time. There, I listed most of the arguments against blogging. Now let me make my case. Being an author in 2013 is like being a small business owner. You need a marketing strategy or you will go out of business. If people can’t find you, they can’t buy your book. You have many choices when it comes to marketing. Here are … Read More

Social Media vs Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload — whether that’s a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can … Read More

7 Great Ways to Promote Your eBook

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do! In order to get your eBook in … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.