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Archive for the ‘Career Advice’ Category


18 Lessons in 18 Years

By Fauzia Burke Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic. That was it. I was in love. Two months later I quit a job … Read More

10 Important Stats for Authors

By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More

Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

7 Ways to be Effective on LinkedIn

By Fauzia Burke All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience is where professionals connect and help each other to be effective, productive and successful. LinkedIn is a great way to build your network, relationships and … Read More

New Marketing Mantra: Assess, Delete and Respond

Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Wanna Be Successful? Make a Do-Not-Do List

by Fauzia Burke “Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities … Read More

September Resolutions

Every year September gives me a second start to the year. My kids go back to school and the summer fog lifts from my mind. It’s usually a great time for me to get some stuff done. So like my kids, I buy some school supplies: an inspiring journal, a new calendar and my favorite pens. Unlike January when the temperatures are almost the same as December and February, September actually feels like a shift as we transition from warm … Read More

10 Skills to Thrive in PR Learned from Reality TV

I have a confession to make. My guilty pleasure is reality competition shows like Project Runaway, Top Chef and Amazing Race. I know I am not alone because all these shows have seen years of success and ratings. Recently, I thought working in PR is a lot like being a candidate in a reality competition: same pressures, same deadlines, same high expectations. I also noticed that there are some common skills between the candidates who do well in these shows … Read More

PR Is Stressful, But You Don’t Have to be a Stress Monster

I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don’t think that has to make the entire profession stressful. Some of our industry’s drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a “perverse pride in how … Read More