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Archive for the ‘Book Marketing’ Category


Busy Authors Guide to Online Marketing

How do you market your book and still have time to write and have a life? It’s certainly a challenge a lot of authors face. Everything that comes after the book being published seems overwhelming. You are faced with a variety of tasks from needing a website and a social media plan to marketing your book. Let me walk you through the steps of getting started with your online marketing with this article on Huffington Post.  

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9

Writer’s Forum: Effectively Represent Yourself and Your Book Whether you are new to writing or an experienced author, join Fauzia Burke, Susan McBeth, and Kathi Diamant for an interactive discussion to get tips on how to market yourself and your book. Day: Wednesday, December 9th Time: 5:30 p.m. – 7:30 p.m. (Doors open at 5 p.m.) Place: San Diego Central Library @ Joan Λ Irwin Jacobs Common, Shiley Special Events Suite 9th floor Space is limited so please RSVP RSVP: LibraryMarketing@SanDiego.gov Presentations:  Online Marketing for Busy … Read More

Please Help Title My Book

I am so thrilled to share some exciting news with you. I am writing a book which will be published by Berrett-Koehler Publishers (BK) in April 2016. It’s a book on the only topic I know: Digital Marketing for Authors. Since I am lucky enough to know a lot of smart book publishing people, BK and I wanted to try crowdsourcing the book title. So would you please take this title survey (it only takes a few minutes) and let … Read More

Digital Branding for Authors: When to start, What to do and Why it’s important

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most … Read More

10 Things I Know for Sure About Book Marketing

I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn’t one magical formula for every author and every book, there are some specific steps you can take to carve out your niche, build your brand and create a community. You can’t just do social media. You have to combine your social media efforts with social networking. Social media is what we create and upload. It is a one-to-many … Read More

The Age of the Specialists

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is … Read More

Staying Connected: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started and Keep Going, my first 20 digital marketing tips for authors. Now it’s about staying connected. Branding isn’t about building something and then walking away. Your brand is a relationship you have with your community and something to invest in continually. It may sound daunting to stay digitally connected all the time, but a little effort can go a long way. And as an author, you have the hard … Read More

Ask Yourself these 14 Questions to Expertly Market Your Book

                  There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that … Read More

Keep Going: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market … Read More

Getting Started: 10 Digital Marketing Tips for Busy Authors

You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad … Read More