Archive for June, 2011

Mass Media Books for the Masses

Wednesday, June 29th, 2011

Those who successfully apply the power of persuasion eventually gain something very valuable in return. Control. And while that may not surprise most, the ways in which people are deceived today will startle even those astute observers. For money, fame, entertainment, and power, forces in our media will employ tactics at any cost to keep the public enchanted and thus misdirected from any number of ulterior motives and important issues facing the world. The following books are written to inform readers of today’s biggest media machinations at play that are designed to influence a person’s everyday behaviors. Explore each book to get the upper hand in this complex game of mass media poker.

Spinning the Law: Trying Cases in the Court of Public Opinion by Kendall Coffey

High-profile courtroom dramas fascinate our nation, especially when they concern the rich and famous. And while the American public has come to realize that the spin factor is a prime ingredient in political tactics and marketing campaigns, many are unaware of the strategies for shaping public opinion when it comes to major courtroom battles.

This behind-the-scenes analysis of media strategies presents intriguing and often entertaining insights into what they do not teach in law schools or journalism classes. As the lead counsel in some of the country’s most notable cases and a savvy legal commentator with hundreds of television appearances, author Kendall Coffey brings a distinctive combination of depth as a legal practitioner and experience as a media analyst to this illuminating, provocative, and practical book.

He begins with a historic election fraud trial, relying on his personal experience with the basics of law spin. He then masterfully guides the reader through an abbreviated, engrossing tour of spinning cases through the ages — including the trials of Socrates and Joan of Arc, as well as the Charles Lindbergh kidnapping case. Modern cases include the author’s firsthand experiences in the international Elian Gonzalez controversy — and his thoughts on the possible overwhelming effect that that controversy had on Florida in the 2000 presidential election between Gore and Bush.

Coffey also examines the most famous cases of recent times — those of Michael Jackson, Kobe Bryant, Martha Stewart, Scott Peterson, and former governor “Rod” Blagojevich.

Along the way, Coffey exposes many of the myths associated with the law, debunking assumptions about legal concepts ranging from circumstantial evidence and cooperating witnesses to so-called prosecutors’ vendettas.

Coffey’s many entertaining examples and engaging explanations make this book ideal reading for everyone fascinated by celebrity legal problems: all of us who make up the court of public opinion.

Spinning the Law from Prometheus Books is available on Amazon and Barnes & Noble.

Think: Straight Talk for Women to Stay Smart in a Dumbed-Down World by Lisa Bloom

Girlfriends, what is happening to us? Lisa Bloom asks.

In Think, Bloom reveals the stark paradoxes that American girls and women are living today, including:

  • We are excelling in education at every level but are likewise obsessing over celebrity lifestyles and tabloid media, leaving many of us unable to name a single branch of government — but nearly all of us can name at least one Kardashian.
  • We are outperforming our male counterparts in employment in urban areas for the first time in history, yet spending more time and money on our appearances, including electing life-endangering plastic surgery in record-breaking numbers.

In a culture that continually rewards beauty over brains, it’s no wonder that straight-A high school girls believe “it’s more important to be hot than smart” as they giggle into television cameras that they don’t know how many sides a triangle has, nor in which country Mexico City is located.

All of these factors have left Bloom wondering: How did we get from the Equal Pay Act and Title IX to celebutainment and Botox, and — more importantly – what can we do about it?

Bloom offers the solution, and it involves one simple word: THINK.

In this provocative, entertaining, and thoroughly researched book, Bloom illuminates specific steps to reclaiming our brains, regaining focus, and taking charge of our lives. As a working mom who appreciates the value of time, Bloom first revels how rethinking some common but outdated practices can give us more time to breathe and engage our minds. Next, Bloom details how to use these newfound hours more meaningfully by turning away from reality shows and toward compelling and substantive news sites, magazines and books (reading list included), reconnecting with our communities, and becoming more thoughtful and proactive contributors to local, national, and global causes.

Packed with thought-provoking, revelatory points that will get your gray matter growing again, Think is delivered in a no-nonsense, straight-talk manner that will make you laugh, squirm, and question yourself — and most importantly — make you start thinking again.

Think from Vanguard Press is available on Amazon and Barnes & Noble.

12 Social Media Tools for Publicity

Wednesday, June 22nd, 2011

by Fauzia Burke

The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I hope you find them helpful as well.

Blog Searches:

Blogpulse: You can search for a URL, name or topic. I think it gives good results for a given topic, even though I’m not always crazy about the results. However, every now and then I find things here that are missed by Google or Google alerts.

Google Blog Search: This is the most thorough blog searching tool around. You can find blogs for any topic.

Technorati: This is a great site of blogs by topic and ranking. Very helpful.

Digital Presence Assessment and Management:

Addictomatic: This site is very helpful in gauging a digital footprint as it searches the web for latest news, blog posts, videos and images. A cool element is that you can customize the dashboard by simply dragging the boxes around.

Hootsuite: We use Hootsuite in the office and even pay for the pro version. I think it is an excellent program that we find more reliable than Tweetdeck. You can manage several accounts and schedule posts for Twitter and Facebook.

How Socialable: This site gives you an evaluation of your brand’s visibility. It’s not great for personal brands, but a good tool for big brands, like your company.

Klout: One of the most popular Twitter popularity tools, Klout measures influence rather than just followers.

Social Mention: This site allows you to search an author, company or topic across the Web. You can get results from 100 social media sites in one place. My favorite part is that it gives you sentiment (positive, neutral or negative) of the mentions all over the Web, along with top keywords and top hashtags. It’s handy.

TweetReach: This is one of my favorite sites. It allows you to search a topic, author, handle or name and see how many people were reached by those Tweets. You can also see who sent the Tweets and how many followers they have. Very helpful for publicists looking for influencers.

TwitterCounter: I love this site. It allows you to see the Twitter stats for any handle. You can see if the trend is for gaining followers or losing them. Also shows you how many Tweets are made everyday by any handle. Good for research and for monitoring the success of your company feeds.

Topic Search:

Google Trends: If you are working on a news topic, this is an excellent source as it gives you insights into the traffic and geographic visit patterns.

Twazzup: This site allows you to filter news from live Twitter content. It’s good to see trending topics and influencers for a given subject. Better for topic than an author’s name.

Having a social media platform for communicating is extremely important for the success of your publicity campaigns. The majority of the tools presented in this list can make communicating your messages on target and easy to manage/track. I invite you to choose the ones that help make your social media experience more productive and better still, enjoyable. Do you have a favorite tool not on this list?

For the latest on web publicity, social media news, and personal branding, follow Fauzia on Twitter: @FauziaBurke.

8 Ways to Develop Better Relationships with Bloggers

Wednesday, June 15th, 2011

By Fauzia Burke

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.

So here are some tips to help you develop better relationships with bloggers.

Know Their Beat

The best piece of advice to any publicist trying to build a relationship with bloggers is to build it through mutual respect, trust, and consistency. Make sure you know the blogger’s focus and area of interest.

Search For Blogs

If you are looking for bloggers, try AlltopTechnorati, or Google Blogsearch. Another interesting but time-consuming site is called Listorious; it helps you search for people and lists on Twitter.

At FSB, we have also set up a directory where book bloggers are listed by category. Each book blogger has registered and submitted the information themselves and others are welcome to join the blogger directory. The directory is available for free to everyone – bloggers and publicists alike.

Value of Bloggers

It’s good to know the traffic of blogs, but don’t dismiss bloggers with less traffic. It is important to look at the “full reach” of a blogger. Sometimes blog features from smaller blogs can generate more chatter on social networks. It’s a good idea to follow them on Twitter and “Like” them on Facebook to check out their social networks. Some bloggers post reviews on multiple sites so they can be more valuable for that reason alone. Remember also, that placements on niche sites (with less traffic) can sometimes be more effective than placements on a large general interest site.

There isn’t a consistent way to get traffic information for every type of blog. However, here are a few tips: You can always see the number of people that are subscribed to an RSS feed (usually listed on each blog web site); another way is to use a web tool like Compete or Alexa, but unfortunately these tools don’t keep traffic for all blogs; and lastly you could always check out a blog’s advertising info or media kit.

Make Things Easier

Understanding the needs of bloggers will help you work with them. Make note of the type of coverage they have. Do they like to interview authors, review books, do raffles or post guest blogs? Then make sure you send them the materials they need in a timely fashion.

Because bloggers need quality content often, we have set up a web site just for bloggers called FSB Media. Bloggers can request review copies plus “grab” quality content from published authors. We make sure we have permission already in place so bloggers can feature the content on their site with ease.

Approach Bloggers One At A Time

Every time I say that, people either roll their eyes in disbelief or try to sell me on the benefits of mail merge. Here’s the honest truth: you are better off reaching out to 50 bloggers one at a time than 500 via mail merge. You’ll actually get better results. Is it time consuming and labor intensive? You bet. Is it worth it? Yes!

Don’t Push

Without follow-up nothing will come of your pitching, so you need to find time to follow up and develop skills in asking without being pushy or rude. Every good publicist needs to master the delicate art of begging.

Represent Good Content

Don’t send out press releases, articles, or op-eds that are not written well. Make sure the content that leaves your hands always looks professional and does not have spelling or grammatical mistakes.

There are a few endorsements from bloggers on our site, and I read them as market research for this piece. Many of them noted that being consistent and professional is important to them.

Perfect Your Publicity Database

All of these tips are good and fine, but unless you make some changes to your contact database, these tips will be difficult to implement. At FSB, we have several fields in our custom-designed database that help us develop relationships with bloggers.  We record when the contact was added, by whom, and any notes about their likes and dislikes. We also keep track of all the books sent to every blogger and which ones featured our books. This practice allows us to learn more about the blogger with every interaction and only send them the books he/she would be inclined to cover.

I hope these tips help you develop better long-term relationships with bloggers. A couple of years ago, I wrote a blog on The Huffington Post called Book Bloggers Rock! where I thanked them for their hard work and dedication to books and authors. I stand by that idea and encourage publicists and publishers to change internal publicity systems to develop an ongoing dialogue and relationship with bloggers.

For the latest on web publicity, social media news, and personal branding, follow Fauzia on Twitter: @FauziaBurke.

Summer Fiction Features

Wednesday, June 8th, 2011

Summer is upon us and whether you’re on an exotic island, road trip, or just a weekend warrior fleeing the office, chances are you want something to remove yourself from reality. If you’re looking to save the self-help books for the work week, then we have a exciting line of fantastic fiction books that will help you put the real world behind you leaving thrills and suspense ahead. Featured here are books that range from the supernatural to noir to espionage. Let us know what titles listed below interest you and we may make them a part of an upcoming FSB giveaway!

Changeling Moon by Dani Harper

He roams the moonlit wilderness, his every sense and instinct on high alert. Changeling wolf Connor Macleod and his Pack have never feared anything — until the night human Zoey Tyler barely escapes a rogue werewolf’s vicious attack.

As the full moon approaches, Zoey has no idea of the changes that are coming, and only Connor can show her what she is, and help her master the wildness inside. With her initiation into the Pack just days away and a terrifying predator on the loose, the tentative bonds of trust and tenderness are their only weapons against a force red in tooth, claw . . . and ultimate evil.

Changeling from Kensington – Brava is available on Amazon and Barnes & Noble.

Keys to the Kingdom by Senator Bob Graham

FORMER SENATOR JOHN BILLINGTON KNEW WRITING THIS NEW YORK TIMES OP-ED PIECE MIGHT GET HIM KILLED . . .

July 6th
The congressional inquiry into the 9/11 attacks left several secrets unanswered. The top three are Saudi Arabia’s full role in the preparation for and the execution of the plot; the Kingdom’s willingness and capacity to collaborate in future terrorist actions against the United States; and why this and the prior administration conducted a cover-up that thus far has frustrated finding the answers to the first two questions.

Now, there is an even more ominous unknown. Does Saudi Arabia have the bomb? . . . The United States should take prompt action to prevent this potential conflict from becoming a reality.

Shortly after this appears in print, his suspicion comes true: Senator Billington, a co-chair of the 9/11 Congressional Inquiry Commission, is murdered near his Florida home. Sensing the danger he faced before he was murdered, Billington left ex-Special Forces operative Tony Ramos detailed instructions for an investigation into Saudi complicity in the 9/11 terrorist attacks.

Now Ramos, in conjunction with Billington’s daughter Laura, must uncover a shocking international conspiracy linking Saudi Arabia — the Kingdom — to Osama bin Laden and al-Qaeda, in a race against time that will span Saudi Arabia, India, Pakistan, and Afghanistan.

But will Ramos and his team be able to stop al-Qaeda from unleashing nuclear disaster on American shores and beyond?

Destined to be a titan amongst thrillers, Keys to the Kingdom is infused with inside information and insight into the world of terrorism that only Senator Bob Graham — as former Chairman of the Senate’s Select Committee on Intelligence — can offer.

Keys to the Kingdom from Vanguard Press is available on Amazon and Barnes & Noble.

Lucky Stiff by Deborah Coonts

Lucky O’Toole — head of Customer Relations at premier mega resort the Babylon — thinks it’s just another night in Las Vegas. A tractor-trailer has spilled its load of a million honeybees, blocking not only the Strip but the entrance to her hotel. . .The district attorney for Clark County — apparently the odd man out of a threesome on the twelfth floor — is hiding in the buff in one of the hotel’s laundry rooms. . . And Numbers Neidermeyer — one of Vegas’s less-than-savory oddsmakers — is throwing some major attitude at Las Vegas’s ace private investigator, the beautiful Jeremy Whitlock.

The next day, Lucky discovers Ms. Neidermeyer has been tossed into the shark tank at the Mandalay Bay Resort as a snack for the tiger shark. When the police show up at the Babylon with a hastily prepared search warrant, applied for by the district attorney himself, and Jeremy lands in the hot seat, Lucky realizes her previous night was far from routine.

Amid the chaos of fight weekend, the Babylon’s hiring of an eccentric new French chef, and her madam mother’s scheme to auction off a young woman’s virginity, Lucky is drawn into a deadly game where no one is what they seem, a game that will end only when she discovers who made fish food out of Numbers Neidermeyer.

Lucky O’Toole and fabulous Las Vegas — life doesn’t get any better.

Lucky Stiff from Forge Book is available on Amazon and Barnes & Noble.

Untouchable by Scott O’Connor

It is the autumn of 1999. A year has passed since Lucy Darby’s unexpected death, leaving her husband David and son Whitley to mend the gaping hole in their lives. David, a trauma-site cleanup technician, spends his nights expunging the violent remains of strangers, helping their families to move on, though he is unable to do the same. Whitley — an 11 year-old social pariah known simply as The Kid — hasn’t spoken since his mother’s death. Instead, he communicates through a growing collection of notebooks, living in a safer world of his own silent imagining.

As the impending arrival of Y2K casts a shadow of uncertainty around them, their own precarious reality begins to implode. Questions pertaining to the events of Lucy’s death begin to haunt David, while The Kid, who still believes his mother is alive, enlists the help of his small group of misfit friends to bring her back. As David continues to lose his grip on reality and The Kid’s sense of urgency grows, they begin to uncover truths that will force them to confront their deepest fears about each other and the wounded family they are trying desperately to save.

Untouchable from Tyrus is available on Amazon and Barnes & Noble.

County Line by Bill Cameron

When the steadfast Ruby Jane Whittaker drops out of sight, dogged ex-cop Skin Kadash sets out to discover what drove the woman he loves to leave her life behind so suddenly and without explanation.

The discovery of a dead man in Ruby Jane’s apartment and an attack by a mysterious stalker send Skin from Portland to California — and into a charged encounter with her one-time love Peter McKrall.

As questions mount and answers grow increasingly out of reach, Skin and Peter cross the country on a desperate journey deep into Ruby Jane’s haunted past — and toward an explosive confrontation which will decide if any of them has a future.

County Line from Tyrus is available on Amazon and Barnes & Noble.

Literalism Begets Literalism: Trading Certainty for Certainty May Not Be Such A Bargain, After All

Thursday, June 2nd, 2011

by John Coats, author of Original Sinners, Why Genesis Still Matters

Divinity of Doubt

by Vincent Bugliosi

Vanguard Press

Any editor can tell you tales about the effect of a book’s title. One of the more famous of these is of F. Scott Fitzgerald, how it took both his wife, Zelda, and Maxwell Perkins, his editor at Charles Scribner’s Son’s to talk him into using the title The Great Gatsby. Fitzgerald preferred Under the Red, White and Blue, or Among Ash-Heaps and Millionaires, or Trimalchio in West Egg. Whoever came up with the title The Divinity of Doubt, The God Question should run for President.

You see, I have an ancient, deep-in-the-bone weariness from forty years of being told that I’m going to hell for the sin of taking the Bible as metaphor, not history. Now, to my surprise, having published a thoroughly non-religious interpretation of Genesis, and in the same vein, written periodic blogs here and elsewhere, I find there to be others, as dogmatic, close-minded and as ready as their Bible-thumping nemeses to state opinion as fact and/or final word on the subject, who inform me that only a deluded fool could find anything of value in what is no more than a collection of fairy tales. While I admit to quiet pleasures taken from watching the scions of the New Atheism tear the religious right a new one, their see-it-our-way-or-you’re-an-idiot polemic that drops me and others like me into the same bucket with Pat Robertson, et al., smacks of the very sort of unfettered certainty they set out to oppose. Literalism, I suppose, will beget its opposite.

It’s the agnostic, the anti-know-it-all, with whom I’ve long felt the greatest kinship. Once considered to be the sign of the beginning of wisdom, doubt, as a species of expression and, I fear, of thought, has become all but extinct in the absolutist atmospheres of our national conversation. Which is why Bugliosi’s title, The Divinity of Doubt, The God Question, first intrigued me with its implied promise that here is a successful, obviously intelligent adult who’d been around the block more than a few times, who is willing to say I don’t know! His logic is simple: Just as you can’t know—that is, prove—that God does exist, you can’t know that God does not exist. And it succeeds.

Bugliosi first came to national attention with his prosecution of Charles Manson, and the national best selling Helter Skelter (co-authored with Curt Gentry). He has now authored some thirteen books, including Outrage, Five Reasons Why O.J. Simpson Got Away With Murder; The Betrayal of America: How the Supreme Court Undermined the Constitution and Chose Our President; The Prosecution of George W. Bush for Murder, and; Till Death Us Do Part: A True Murder Mystery. The preponderance of critical attention for his work has been positive: “Brilliant”, “Brutally candid”, “Authoritative”, along with admiration for his “Zealousness”, and “Conscientious”.

His current effort, quite a departure in subject matter, is three hundred twenty-four pages of closing argument by a prosecutor skilled at presenting evidence in the worst possible light. Not that I fault him for this; Bugliosi goes after both camps with equal ferocity. While I take exception to some of his characterizations—for instance, Joseph Campbell was not a “religious” writer or even religious in any traditional sense of the word; Augustine’s definition of love is broader than what is represented here—I found it useful to keep in mind that this is lawyer-speak on behalf of his client, which is not so much some larger truth as it is reason. He intends to build a case against those who claim absolute knowledge where there is none.

Religious pieties, put on a level playing field with reason, will fold under the pressure. From the Doctrine of Original Sin to the “remarkable beliefs” of the born-again Christians, to Billy Graham, to the buttoned-up dogmas of the “Great, Grand, and Silly” Roman Catholic church, to Intelligent Design and its parent doctrine, Creationism, each is treated to Bugliosi’s scorn. One theme which he hammers time and again is that of the all-powerful God who loves us and, for his own reasons (which we’re not to understand), allows and/or causes, earthquakes, tsunamis, hurricanes, war, and genocide.

Nor does he spare the New Atheists, whose arguments he finds unconvincing. About Richard Dawkins, author of The God Delusion, he writes, “You don’t defeat the existence of God by simply saying that you find such an entity too improbable to believe…It would seem that someone of even rather dull intelligence would know this. Since Dawkins is a man of high intelligence, this gives rise to the possibility that Dawkins, unable to produce common sense to support his position, decided to rely on the hope that his startlingly vapid argument would go over the heads of his readers without them feeling the breeze.” Ouch! He is no kinder to Sam Harris, author of The End of Faith: Religion, Terror, and the Future of Reason, nor to Christopher Hitchens, author of God Is Not Great, How Religion Ruins Everything. As if to leave no one untouched, before arriving at his final chapter “The Sense and Morality of Agnosticism,” Bugliosi turns his attention to Jews, Muslims, Buddhists, and Hindus.

The Divinity of Doubt, The God Question, provides a voice for those looking neither to be saved by religion nor saved from it, who know that they don’t know, and suspect they will never know because there are things that we humans, with our all-too-human limitations, can’t know. My advice to anyone in that category is that you use this book as a starting point, read it carefully, then read for yourself the sources that he cites. Read, think, write, talk with people willing to ponder things deeper than celebrity gossip and reality television. In other words, make up your own mind, which, ironically, may insist on remaining unmade, in a perpetual state of wonder—and wondering. If I read the author’s intentions correctly, that is just what he would tell you.

John R. Coats, author of “Original Sinners, Why Genesis Still Matters” (Copyright © 2009), holds master’s degrees from Virginia Theological Seminary and Bennington College Writing Seminars.  A former Episcopal priest, he was a principal speaker and seminar leader for the More To Life training program in the United States, Great Britain, and South Africa and an independent management consultant. He lives with his wife in Houston, Texas.

Join John R. Coats on Twitter and Facebook.