For most authors, the days of writing an amazing book and then just sitting back and watching it become a bestseller are over. It takes countless hours of promotion to see a book become a commercial success. And even authors working with a traditional publishing house are seen as “partners”–someone who will aid, and sometimes drive, the publisher’s promotional efforts. An author’s online brand has never been more important. I believe there are three steps for developing a successful online … Read More
I’m really excited to share a special announcement with you. My new book, Online Marketing for Busy Authors releases today. I am grateful for the initial reaction from colleagues, media and readers. My goal is to make online marketing less overwhelming for authors by providing jargon-free, relevant and actionable advice. Thank you for all of your support and encouragement.
How do you market your book and still have time to write and have a life? It’s certainly a challenge a lot of authors face. Everything that comes after the book being published seems overwhelming. You are faced with a variety of tasks from needing a website and a social media plan to marketing your book. Let me walk you through the steps of getting started with your online marketing with this article on Huffington Post.
Imagine how much less complicated life could be if no one has to guess what you want, including you. Live the life you want and ask for what you need to make that happen. Be courageous. Be direct and clear. I am certain that improving our ability to ask can enhance every aspect of our lives – our marriages, careers and our personal lives. I share some helpful steps you can take to get clear on what you want and … Read More
Originally appeared on Huffington Post We do our best work, when we love what we do. As the owner of a online marketing and publicity firm that helps authors promote their books and brands, I’ve had a lifelong love affair with books. Helping authors share their message is my passion. Reading just one book (okay, even just one powerful sentence) can change your life. Recently I read Are You Fully Charged? The 3 Keys to Energizing Your Work and Life … Read More
Writer’s Forum: Effectively Represent Yourself and Your Book Whether you are new to writing or an experienced author, join Fauzia Burke, Susan McBeth, and Kathi Diamant for an interactive discussion to get tips on how to market yourself and your book. Day: Wednesday, December 9th Time: 5:30 p.m. – 7:30 p.m. (Doors open at 5 p.m.) Place: San Diego Central Library @ Joan Λ Irwin Jacobs Common, Shiley Special Events Suite 9th floor Space is limited so please RSVP RSVP: LibraryMarketing@SanDiego.gov Presentations: Online Marketing for Busy … Read More
When I talk to my friends who are agents and publishers, they all say they give authors advice and documents that walk them through the online marketing opportunities and timelines. The bigger publishers even have author portals with lots of important and useful information. I wonder then, why do so many authors I speak with say “why didn’t someone tell me that.” I speak and work to promote authors online and almost all of them feel that their needs are … Read More
Originally appeared on Inc. I heard someone say once that there is a fine line between arrogance and confidence and I immediately thought: That’s not true. There’s a huge difference. I feel some people exemplify the difference perfectly. Malala Yousafzai is confident enough to talk with world leaders and ask them to change their policies. Yet she never seems arrogant. Why is this important? It’s an important distinction because we like working with confident people, but we don’t like engaging with arrogant … Read More
I am so thrilled to share some exciting news with you. I am writing a book which will be published by Berrett-Koehler Publishers (BK) in April 2016. It’s a book on the only topic I know: Digital Marketing for Authors. Since I am lucky enough to know a lot of smart book publishing people, BK and I wanted to try crowdsourcing the book title. So would you please take this title survey (it only takes a few minutes) and let … Read More
Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most … Read More