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Fauzia's Blog

Fauzia Burke: Featured speaker at San Diego Central Library on 12/9

Writer’s Forum: Effectively Represent Yourself and Your Book Whether you are new to writing or an experienced author, join Fauzia Burke, Susan McBeth, and Kathi Diamant for an interactive discussion to get tips on how to market yourself and your book. Day: Wednesday, December 9th Time: 5:30 p.m. – 7:30 p.m. (Doors open at 5 p.m.) Place: San Diego Central Library @ Joan Λ Irwin Jacobs Common, Shiley Special Events Suite 9th floor Space is limited so please RSVP RSVP: Presentations:  Online Marketing for Busy … Read More

Three Steps to Online Branding Success for Authors


When I talk to my friends who are agents and publishers, they all say they give authors advice and documents that walk them through the online marketing opportunities and timelines. The bigger publishers even have author portals with lots of important and useful information. I wonder then, why do so many authors I speak with say “why didn’t someone tell me that.” I speak and work to promote authors online and almost all of them feel that their needs are … Read More

How to Be Confident at Work Without Appearing Arrogant

Originally appeared on Inc.  I heard someone say once that there is a fine line between arrogance and confidence and I immediately thought: That’s not true. There’s a huge difference. I feel some people exemplify the difference perfectly. Malala Yousafzai is confident enough to talk with world leaders and ask them to change their policies. Yet she never seems arrogant. Why is this important? It’s an important distinction because we like working with confident people, but we don’t like engaging with arrogant … Read More

Please Help Title My Book

I am so thrilled to share some exciting news with you. I am writing a book which will be published by Berrett-Koehler Publishers (BK) in April 2016. It’s a book on the only topic I know: Digital Marketing for Authors. Since I am lucky enough to know a lot of smart book publishing people, BK and I wanted to try crowdsourcing the book title. So would you please take this title survey (it only takes a few minutes) and let … Read More

Digital Branding for Authors: When to start, What to do and Why it’s important

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most … Read More

How to Be Your Own Boss in Book Publishing

Exceptional Women in Publishing

On March 26, 2015, I will be attending and speaking at the Exceptional Women in Publishing (EWIP) conference. If you are in the Bay Area, I hope to see you at this interesting conference for women in media and publishing. I will be joined by two amazing women entrepreneurs, Charlotte Abbott (Content and Media Strategist, Abbott Communications) and Jill Tomich (co-founder of  Slicebooks) We all run companies that specialize in digital marketing, publicity, strategy and content development. Our panel is called: … Read More

10 Things I Know for Sure About Book Marketing

I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn’t one magical formula for every author and every book, there are some specific steps you can take to carve out your niche, build your brand and create a community. You can’t just do social media. You have to combine your social media efforts with social networking. Social media is what we create and upload. It is a one-to-many … Read More

55 Digital Branding Tips for Authors

To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you enjoy the journey of connecting with your readers and how building your brand is not as daunting as you might think.   Start developing your brand and platform as soon as you have an idea for a … Read More

7 Ways to Overcome Your Fear of Public Speaking

People fear public speaking more than death. No one wants to make an embarrassing mistake—especially with rows of faces watching. Sure it can get your heart racing and your palms sweaty, but that doesn’t mean your fear has to stop you. As author Brene Brown says, Courage starts with showing up and letting ourselves be seen. It may be difficult to overcome your fear of public speaking, but isn’t it worth it if you can help people by sharing your … Read More

The Do’s and Don’ts of Digital Marketing for Authors

We all complain about social media because it takes so much time, but there is nothing we can do about it. It’s the way the world has changed and we have to adapt. Social media gives authors an unprecedented opportunity to build a brand and create community—especially with a plan for your digital marketing efforts. Here are some dos and don’ts as you create your digital marketing plan and embrace social media. Don’t get attracted to the first shiny object. … Read More