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Check out our Web site portfolio
Introduction
FSB has developed Web sites for authors such as
Mitch Albom,
Alan Alda,
Jeffrey Archer, Rick Atkinson,
Ram Charan,
Elizabeth Edwards,
Barbara
Ehrenreich,
Sue Grafton,
Jane Green,
E. Lynn Harris,
Robert B. Parker,
Frank Rich,
and
Senator
Charles Schumer.
We have developed individual title sites for
The Fattening of
America and Eragon. FSB has also developed sites for publishers such as Hyperion
and Good Books.
The most challenging aspect of a Web site is not the
programming. There are hordes of "techies" offering to design and maintain sites
for low fees. But what do they know about marketing? Or sales? Or readers? Or most
importantly: the special needs of the authors and publishers? The difficulty lies in creating a
Web site
that excels as a marketing and communication tool.
Development
At FSB Associates, we know that a successful Web site incorporates an appealing design, a
well-planned and efficient architecture, valuable and relevant content, regular updates,
and some degree of interactivity. Here's a look at the basics of each of these essential
elements:
Design
The visual design of the pages must be appealing, sophisticated, and tasteful. A site
design must be free of gimmicks and appropriate for the subject matter being presented.
Architecture
The site must be easy to navigate. You must be able to find what you want quickly and
easily.
Content
A Web site can look great, but if its content is insufficient to capture and maintain a
browser's interest, the purpose is defeated. Web site designers must understand their
audience's needs and present appropriate content.
Dynamism
We at FSB Associates keep Web sites "fresh" by periodically adding new material
and features, and by updating information regularly. A dynamic site will draw more repeat
visitors and garner good press coverage.
Interactivity
Get the fans involved. Let your visitors participate with email messages; readers'
reviews; vote for the best book; or a contest. We can program interactive
maps, timelines, or just fun animation with music.
Maintenance
Web site maintenance is often neglected during the planning
of a site. It is easy to underestimate the amount of time necessary for data-entry,
updates, and other up-keep. Often, too, the need to keep a site dynamic or
"fresh" is overlooked. This is why traffic to a site frequently drops off
dramatically after its introduction.
FSB Associates can help you here. Our experience has
equipped us to handle the challenges of Web site maintenance. We have studied the factors
that make a site worth returning to, and will incorporate these elements into your
custom-designed site.
Promotion
We will submit your site for inclusion in the major search engines and
feature it on our consumer-oriented Web sites,
www.writtenvoices.com
and
www.loveofreading.com. |
