Online publicity has never been more important due to the rise of the mobile and social consumer. At FSB, we believe that our experience and focus makes us the best at digital publicity. We integrate social media and web publicity seamlessly to develop campaigns that promote our clients' expertise as well as their books. Learn moreSocial Media
Social Media is the glue that holds your whole digital marketing strategy together. It fuels dialogue and engagement. It drives reader loyalty and builds your brand. We manage social media feeds for our clients while building visibility through effective Facebook ads.
Design cohesion is important across all your digital assets for optimal branding. Not only does your website need to be social and mobile friendly, it needs to function through good technology and architecture. Our design sensibilities are motivated by the changing habits of the modern consumer.
FSB Associates has developed author Web sites for Dave Barry, Bill Bradley, Tom Clancy, Mary Higgins Clark, Robin Cook, Clive Cussler, Sue Grafton, Randy Wayne White, and Robert B. Parker. We have developed individual title sites for Antiquitas Lost, The Kennedy Half Century, The Bigs, and Eragon. FSB has also developed sites for publishers such as Studio Fun, Reader's Digest Trade Publishing and Holiday House. We developed and maintain the Get Caught Reading Web site pro bono. You can see our full portfolio of websites here.
We develop websites in WordPress that are easy for you to maintain. You can see samples here.
Because we are committed to digital branding, we encourage authors to have a design suite incorporating a cohesive design strategy extending to Facebook pages and Twitter feeds as well.
More information about our websites can be found here.Consulting/Speaking
Fauzia Burke, our founder and President, is in high demand for speaking engagements because of her knowledge of the publishing space and her no-nonsense approach to all things digital. She has developed custom presentation for publishers, like HarperCollins, Macmillan, Penguin and Workman, and has spoken at BEA, Digital Book World, AAP and more. With 20 years of publishing and digital marketing experience, Fauzia can help guide you successfully through the digital maze.
At FSB we have a hands on approach to digital marketing. We believe digital marketing needs to be incorporated within the whole company. It is an exciting process and when everyone is engaged you have a better chance of succeeding. You can learn more about our consulting program here.