FOR IMMEDIATE RELEASE:

Book publishers continue to invest much more in public relations efforts targeting the usual media outlets to sell books than in web publicity. Yet, as the Times reported this week, Vincent Bugliosi's controversial book, The Prosecution of George W. Bush for Murder, has become a bestseller largely due to an aggressive Internet campaign. The TV shows and book reviewers that helped to make Bugliosi's previous books bestsellers passed on this one.

Behind this successful Internet marketing campaign is Fauzia Burke and FSB Associates, the company she started thirteen years ago. "They truly helped turn this controversial and provocative book into a grassroots bestseller with their terrific Internet marketing campaign," according to Vanguard Press Publisher Roger Cooper. "One of the major reasons The Prosecution of George W. Bush has made it on to The New York Times Bestseller (and five others) without any print ads or major media coverage is because of the passion, innovation and creative energy of FSB Associates." 

"The Bugliosi book proves that web publicity is now able to make a book a bestseller, even when more traditional media outreach falls short," shares Fauzia Burke. "It would have been tough to get the amount of coverage we did if we weren't constantly working with the bloggers and building relationships. We strategically used three short excerpts to pepper the Web with content from the book throughout the two month campaign. And the progressive bloggers who supported this book were key in creating a virtual word of mouth marketing campaign."

A true pioneer of the marketing of books exclusively on the web, no one has more hands-on experience with web marketing and publicity than Fauzia Burke.  Today, she has over a dozen employees requiring a move to larger office space at the end of this month. In addition to web publicity services, FSB specializes in web site design and video book trailers. They have worked with a wide range of authors, from Alan Alda to Sue Grafton, and publishers, from Henry Holt to Random House.