October 21, 2008 – Despite a faltering economy, authors and book publishers are
continuing to
pursue creative and effective marketing campaigns. One such campaign run by FSB
Associates,
an Internet marketing firm, is securing publicity for their clients on sites
ranging from Huffington
Post to The Washington Post. "The Election Expert Blog Tour is providing content
and experts
to bloggers and Web sites hungry for content, and providing authors an
affordable way to
promote their books and show their expertise online" said FSB President, Fauzia
Burke. "It's a
win-win situation."
From October 7th through Election Day 2008, FSB Associates is reaching out to
over 100
political bloggers and Web sites providing content and offering authors as
experts. The viral
strategy offers two unique articles, written by each author, as content to
bloggers and, all the
while, promoting their books on major political blogs; placements are landing on
Washington
Post, Military.com, The Hill, Huffington Post, Veterans Today,
Instapundit, and
others. "This
year's election is likely to be the most influential of our lifetime, and the
Blog Tour gives us a
unique opportunity to promote books and authors in a creative and cost-effective
way." says
Burke.
Behind the success of the tour are its authors including Sumbul Ali-Karamali,
Win McCormack,
and Bill Murphy. There is a web site for FSB's Election Experts Blog Tour which
has launched at www.fsbmedia.com where bloggers are encouraged to take any and all information
they deem
useful and necessary where new material is added daily. Recent articles include:
John McCain,
Postmodern Candidate by Win McCormack, Which Candidate Would Make the Better
Pirate?
by Edward Chupack, So Whose Fault is it When Candidates Fudge on the Federal
Budget? by
Scott Bittle, and Joe Hussein the Plumber by Sumbul Ali-Karamali. "FSB's election blog
tour is a great
opportunity for me as an author to write about how my field of expertise is
relevant to today's
public election discourse," says participant and author Sumbul Ali-Karamali,
"and it's a
wonderful way to engage our public in critically thinking about different
viewpoints concerning
politics -- and all while raising awareness of my new book, The Muslim Next
Door."
Inspired by the success of the Blog Tour, FSB intends to launch a bigger tour
for the upcoming
new year entitled Thriving in 09 Blog Tour with start dates beginning in
November 2008 through January 2009.
"This year
the "Thriving in 09" campaign will be more serious as we all look for strategies for,
well, thriving in the
current economic reality," said Burke. "People are looking for help and they are
looking for it online."
Seeing the potential success of Internet marketing in 1995, Fauzia Burke started
FSB Associates.
With thirteen years in her company's portfolio, FSB Associates has grown to over
twelve
employees and is venturing into events promotion, branding, and DVD marketing,
continuing to
plan for growth in 2009. Clients have included bestselling authors such as Alan Alda and Daniel
Silva, as well as publishing houses of all sizes from Random House to Fair Winds
Press.
For more information, visit:
www.fsbassociates.com.