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Online Marketing for Busy Authors

A Step-by-Step Guide


Online Marketing for Busy Authors, by Fauzia Burke

By Fauzia Burke

"Fauzia Burke has been on the web promoting books from the very beginning…She knows exactly what kinds of web promotion will drive book sales, and doesn't waste your time or money with distractions." —Madeline McIntosh, President, Penguin Publishing Group

There has truly never been a better time to be an author. For the first time, you have direct access to your readers via the Internet—you can create a community eagerly awaiting your next book (and telling their friends about it too). But where do you start? How do sort through the dizzying range of online options? Where is it most worth spending your time—what is a "must do" and what is a "might do"?

Enter Fauzia Burke, a digital book marketing pioneer and friend of overwhelmed writers everywhere. She not only makes the job of building your online brand doable, but she proves that it can be fun and fulfilling, too.

Burke takes authors step by step through the process of identifying their unique personal brand, defining their audience, clarifying their aspirations and goals, and setting priorities. Once that foundation is established, she walks you through the process of developing a personalized, sustainable long-term online marketing plan. She offers advice on designing a successful website, building a mailing list of super fans, blogging, creating an engagement strategy for social media, and more.

"Once you build your brand," Burke writes, "no one can take it away from you." Your digital brand is a conversation about your book that builds your community one relationship at a time. By following Burke's expert advice, any author can conquer the Internet and still get their next manuscript in on time.

Fauzia Burke is the founder and president of FSB Associates, one of the first firms to specialize in online publicity and branding. Founded in 1995, FSB Associates has successfully launched more than 2,000 book publicity campaigns. She has worked on books by Alan Alda, Dr. Larry J. Sabato, Brian Tracy, Charles Spencer, Joe Pantoliano, Marina Keegan, Kathy Freston, Deepak Chopra, Sue Grafton, and many others. Burke writes regularly for the Huffington Post, MariaShriver.com, and MindBodyGreen.

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Find out more at www.fauziaburke.com.

Contents

Introduction: Let's Get Started

Phase 1: Getting Organized
1 – Personal Branding 101
2 – You Gotta Dream Big
3 – Know Thy Reader
4 – Get Real with Your Goals
5 – Best Advice in the Business
6 – Your Priority List

Phase 2: Turning Your Thinking Into Action
7 – Your Online Marketing Plan
8 – Building Your Website
9 – Mailing List of Fans
10 – To Blog or Not to Blog
11 – Social Media and Social Networking
12 – DIY Online Book Publicity

Some Parting Advice

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"Your creativity and diligent commitment to online publicity and social media are unsurpassed. Unequivocally, FSB Associates is the premier "Go-To" online marketer."

—Bill Bradley, Former U.S. Senator & NBA Hall of Famer

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