Marketing in the Moment: The Practical Guide to Using Web 3.0 Marketing to Reach Your Customers First
by Michael Tasner
published by FT Press

This is the complete, practical, no-fluff desk reference to next generation online and mobile marketing. Drawing on his extensive experience helping companies of all sizes successfully utilize the web, mobile marketing, and social media, Michael Tasner helps marketers, entrepreneurs and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution.

Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time
by Landy Chase
published by McGraw Hill

Competitive Selling has what you need to out-maneuver, out-negotiate, and out-sell everyone who stands between you and a closed sale. It reveals exactly how today's highest achievers win every battle and provides a blueprint for replicating this success

The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
published by Amacom

By whatever name, marketers are discovering that connecting with today's elusive, ad-resistant consumer means saying goodbye to 'new media', and hello 'now media'. Featuring exclusive insights and inspiration from today's top marketers as well as lessons from some of the world's most successful digital marketing initiatives, this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand.

Twitter Power: How to Dominate Your Market One Tweet at a Time
by Joel Comm with Ken Burge
published by Wiley

Cutting edge business-persons are leveraging the power of Twitter to introduce themselves to and communicate with customers in a whole new way that makes them feel like valued friends.

Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
by Anneke Seley and Brent Holloway
published by Wiley

Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company's long-term success, and how anyone can get started with this new approach to generating revenue.

Advertising 2.0: Social Media Marketing in a Web 2.0 World
by Tracy L. Tuten
published by Praeger Publishing

Advertising 2.0 ensures that readers understand the advertising options possible in the Web 2.0 environment, provides examples of companies using these options, and offers guidelines for their application. Advertising 2.0 goes way beyond running banner ads on Web sites and explores the rapidly burgeoning world of social media marketing. Among other things, expert Tracy L. Tuten covers viral marketing, doing online research, advertising within online games, and leveraging online opinions to increase sales or grow a brand.

How you do...What you do: Create Service Excellence That Wins Clients For Life
by Bob Livingston
published by McGraw-Hill

Business consultant Bob Livingston shows you the specific strategies for creating the most service-centered and client-focused sales organization in any field of business.

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation
by A.G. Lafley and Ram Charan
published by Crown

Over the past seven years, Procter & Gamble has tripled profits; significantly improved organic revenue growth, cash flow, and operating margins; and averaged earnings per share growth of 12 percent. How?

Outsmart!: How to Do What Your Competitors Can't
by Jim Champy
published by FT Press

This concise, fast-paced book shows how you can achieve breakthrough growth by consistently outsmarting your competition. Champy reveals the surprising, counterintuitive lessons learned by companies that have achieved super-high growth for at least three straight years. Drawing on the strategies of some of today's best "high velocity" companies, he identifies eight powerful ways to compete in even the roughest marketplace. You'll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and unexpected customers with unexpected needs.

The Open Brand: When Push Comes to Pull in a Web-Made World
by Kelly Mooney and Nita Rollins
published by New Riders Publishing

Many of today's best brands are powered by the technologies, traits and trends of the digital channel. Old mass-marketing push tactics are being superseded by the pull of an online population prolifically creating, sharing and influencing each other. The potent pairing of digital notoriety and network effects has given rise to a new cultural authority: the icitizenry.

Leaders at All Levels: Deepening Your Talent Pool to Solve the Succession Crisis
by Ram Charan
published by Jossey-Bass

Something is seriously amiss in the state of management today. More and more CEOs are failing, but the dearth of CEOs capable of placing their companies on a sustainable footing is as much a symptom as a cause of the malaise affecting corporate management.

The Perfect SalesForce: The 6 Best Practices of the World's Best Sales Teams
by Derek Gatehouse
published by Portfolio

This is not a book about selling. It does not give you some arbitrary selling formula guaranteed to increase your salespeople's sales. In fact, this book makes a compelling argument that you can't actually teach salespeople to sell much more than they currently do.

What the Customer Wants You to Know: How Everybody Needs to Think Differently About Sales
by Ram Charan
published by Penguin

More than ever these days, the sales process often turns into a war about price. But there's a better way to think about sales, says bestselling author Ram Charan, who is famous for clarifying and simplifying difficult business problems.

Negotiation Genius: How to Overcome Obstacles and Achieve Brilliant Results at the Bargaining Table and Beyond
by Deepak Malhotra and Max H. Bazerman
published by Bantam

From two leaders in executive education at Harvard Business School, here are the mental habits and proven strategies you need to achieve outstanding results in any negotiation.

Adland: A Global History of Advertising
by Mark Tungate
published by Kogan Page

The worldwide spend on advertising currently stands at over US$400 billion a year, and -- love it or hate it -- it has an immense impact on our lives. But where did it all start? Who are the big players now?

Adland is the first book to explore the development of advertising from an international perspective.

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume
by David Verklin and Bernice Kanner
published by Wiley

Who decides what you see on TV, hear on the radio, click on the Web, or read in a magazine? And who pays for it? Authors David Verklin, CEO of one of the world's largest media-buying agencies, and marketing expert Bernice Kanner are going to tell you.

Turning Silver Into Gold: How to Profit in the New Boomer Marketplace
by Dr. Mary S. Furlong
published by FT Press

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to "post-50" baby boomers offers a complete blueprint for profiting from that opportunity.

Marketing That Matters: 10 Practices to Profit Your Business and Change the World (Social Venture Network)
by Chip Conley and Eric Friedenwald-Fishman
published by Berrett-Koehler

Many business leaders view marketing as the crass, ugly side of business. This new book proves that "marketing" isn't a dirty word -- it's the key to advancing both business ideals and the bottom line.

The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
by Clotaire Rapaille
published by Broadway

In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies.

Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
by Jaynie L. Smith with William G. Flanagan
published by Currency

Why should I do business with you . . . and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider -- if you cannot answer this question, you are surely losing customers, clients, and market share.

FutureShop: How the New Auction Culture Will Revolutionize the Way We Buy, Sell and Get the Things We REALLY Want
by Daniel Nissanoff
published by Penguin Press

Visionary entrepreneur Daniel Nissanoff breaks the news that the eBay auction phenomenon is about to explode in a big new way, revolutionizing how all consumers -- not just eBay mavens -- do their shopping, not only online but offline as well.

Steal These Ideas!: Marketing Secrets That Will Make You a Star
by Steve Cone
published by Bloomberg Press

Working for nearly thirty years with and for leading companies including Citigroup and American Express, Steve Cone has the kind of hard-earned, high-level experience that translates into valuable, tested ideas on what really works -- and doesn't -- in marketing.