By Ken Ishii

What a waste it would be to labor hours over an article only to have it become some nameless alga castaway in an ocean of facts and fiction on the Internet.  Smart companies, entrepreneurs, scholars, bloggers and more take advantage of SEO tools to help get noticed online.  What’s SEO? It stands for Search Engine Optimization, which translates to getting your stuff to appear on search engines ahead of other content that’s swimming around.  The point?  Well, we’ve all marveled at Google’s ability to dispense search results in numbers topping the human population, but even those of us without ADD could barely stand to click through more than five pages of web links.  This is exactly what makes the first page of a Google search (especially) the “Beverly Hills” of online real estate.

There are a number of ways of making it to the top with scores of books written on the topic, but an easy and effective way to start is by submitting entries to article archive sites for review. Upon approval, these sites will syndicate your work to people specifically looking for what you have written. Matching interests in content with those seeking them works a lot like a dating service does minus dinner and a movie.  You would expect these services to be everywhere and you would be correct, but the effectiveness of each service varies by those same numbers as well.  The FSB favorite at the moment is an article archive site called Ezine Articles.  The draw is in their pull.  Hundreds of thousands of daily visitors to Ezine’s site means lots of eyeballs on your articles and if you include their newsletter audience, the compounded views grow exponentially into the millions making you feel like the entire world is now staring at you.  It’s a good thing though because in no time you’ll be nicely seated overlooking the muddled waters of the web from your search page penthouse on the hill.

Take a look at Fauzia’s article submissions on Ezine for additional tips and advice on web publicity for book authors.