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Posts Tagged ‘PR’


Social Networking Importance

By Fauzia Burke We recently posted a Twitter basics blog post that covered the fundamental parts of tweeting that many beginners find confusing. Well, the response has been quite positive and a few of our clients have expressed an interest in knowing whether or not social networking was really worth the extra effort for authors. The overall answer is yes. We’re getting to a point today where authors are thought to be behind the curve if social media tools are … Read More

Twitter Tweet Anatomy

by Ken Ishii For authors, Twitter is an incredible platform for promoting not only your book(s), but publicizing you – as an author, as an expert, as a person.  Twitter gets compared to Facebook and texting when, really, it’s a social networking platform unlike anything out there. There are millions of people on Facebook and it’s the top social networking service for good reason.  Using Facebook is a great way to connect with friends, family, and people that have decided … Read More

Looking for Balance in a 24/7 World

By Fauzia Burke It is not uncommon for me to get business e-mails at 6:30 a.m. or 12:00 midnight. Until recently, it was also not uncommon for me to answer them. However, this year for my birthday I’ve decided to give myself the gift of balance. We live in a culture of 24/7 work and it has become normal to many of us. We have raised the expectation of availability to a point that is unhealthy. Recently, a potential client … Read More

2010 Social Media Stats and Insight

Happy New Year to everyone out there. Hope you had an enjoyable, safe and sound holiday with all your loved ones. Now that “2K10” is set tidily in our past, a collection of social media reports and statistics detailing top trends from last year have surfaced to help anyone lost at digital sea get back on route to where the online action is. Now that there are over 300 social media services vying for your time, it’s wise to know … Read More

Study: Twitter Chatter Sells Books, Sometimes

By Fauzia Burke Recently, two Hewlett Packard scientists developed an algorithm that projected movie sales with 97% accuracy based on Twitter chatter alone. Inspired by this and other recent social media studies, my staff and I decided to conduct some social media research of our own to see if Twitter chatter sells books. As promised in my previous post, I would like to share the preliminary findings of our research based on the perceived correlation between Twitter chatter and Amazon rankings. … Read More

Social Networking Your Brand

by Ken Ishii It’s not enough to rely on traditional marketing platforms today. There’s a shift in both habit and attitude that is making “push” sales a thing of the past. Our time is being stretched around a stack of new tools and technologies leaving us with less room for fast-fading television, newspapers, and magazines. To compensate for lost time, consumers and sellers alike are budgeting their minutes strategically. That means passing on activities that require physical interaction in favor … Read More

PR Quick Links

Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful. 1. Alltop (top stories and blogs by every topic imaginable) All Top 2. PR Daily from Ragan’s. They have a great newsletter: PR Daily 3. I think you have seen this: FSB’s blogger directory FSB Media 4. HARO Help a Reporter Out Nice video explaining the service and blogger outreach: MyRagantv.com 5. Top Newspapers by Twitter followers Journalistics.com 6. Top Newspapers on … Read More