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Posts Tagged ‘fauzia burke’


55 Digital Branding Tips for Authors

To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you enjoy the journey of connecting with your readers and how building your brand is not as daunting as you might think.   Start developing your brand and platform as soon as you have an idea for a … Read More

How to Give Someone User Access to Your Google Analytics

If you outsource your website analytics or you want someone on your team to be able to access your Google Analytics, here are the steps you need to take: Step 1                                                                    Sign in to your Google Analytics account at google.com/analytics. Step 2 Click on the website Analytics profile you’d like to invite a new user to under the “Account Home” section. Step 3 Click the “Admin” button. Step 4 Click the “Users” tab under the “Profiles” section, and then click the “+ New User” … Read More

Your Website and Google Analytics 101

As an author, you need to have a website so your readers and community can learn about you. In order to know if your website is attracting traffic and is working for you, take advantage of free Google Analytics and connect your website. Google Analytics can tell you so much information even at a glance. If you are new to Google Analytics here’s a little overview to help you get familiar with the data you can collect and review. Google … Read More

Why You Should Connect Your Site to Google Analytics

If you can’t measure it, you can’t manage it. Or, what isn’t tracked can’t be improved. If you have a website, you have to know if it’s working for you. It’s important to know what specifically is working well so you can do more of it. It’s great if your mom is visiting your website, not so great if only your mom is visiting your website. The easiest and most effective way to track your website progress, and discover what’s … Read More

Making My Case: Why Authors Need Websites

I heard there’s a rumor going around in book publishing that authors don’t need websites. I kid you not, in 2014 I still hear people saying authors don’t need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a great website up, keep it updated with fresh content and still have coveted writing time? If you are an author, you may view getting your website up as a time-suck … Read More

Ask Yourself these 14 Questions to Expertly Market Your Book

                  There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that … Read More

Keep Going: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market … Read More

Getting Started: 10 Digital Marketing Tips for Busy Authors

You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad … Read More

6 Tips for Designing Author Websites in 2012

By Fauzia Burke In 1996, we launched our first ever website. It was for the NY Times bestselling author Sue Grafton. Not only was it an honor to design our first site for such an important author, but at the time it was such a big deal that the New York Times even wrote about it. Today websites are common place and every author has a site. However, looking towards 2013 when forecasts predict that there will be 1.7 billion … Read More

Steve Jobs Makes Me Better

by Fauzia Burke Steve Jobs stepped down as the CEO of Apple on Aug. 24, 2011, and if you read the news on Twitter first, then you also saw the millions of tweets thanking him and feeling sad at the news of his departure. Think about that for a minute: we, the people, were thanking the CEO of a company for making us better. Most of us don’t even know the CEOs of companies, but we know Steve Jobs. We … Read More