Call us: 908-204-9340

Posts Tagged ‘business’

Your Brand is Your Baby

Wait for it, wait for it. Your baby’s smile is coming. I promise. Sometimes when I am talking to clients, I use a newborn as a metaphor for personal branding. I know it’s crazy, but hear me out. The first four weeks of parenting a newborn is a one-way relationship. There is a whole lot of love flowing in your baby’s direction, and a whole lot of work — feeding, changing, caring for and soothing. Without a doubt, it’s exhausting, … Read More

Married to Your Work: How to Be in Business with Your Spouse

“The secret of a happy marriage is finding the right person. You know they’re right if you love to be with them all of the time.” — Julia Child My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted to promote books online. I left a great job to follow my interests, but thankfully, my past employer became my first client. Within a year … Read More

Weekly Round Up

By Courtney Allen Even through all of the emails, pitching, reports, etc, we all make it a point to read other things on the web to improve our business, learn new things, and have fun! Here’s some of the tweets the FSB team has found interesting and entertaining this week! For Marketing Knowledge 3 Simple Keys to an Effective Marketing Strategy This article explains the definition of effective marketing strategy through the phrase’s three important words. Effective. Marketing. Strategy. Managing … Read More

How to End Every Day with Zero Emails

Email has taken over our business day as well as nights and weekends. I made a promise to myself at the start of this year to end everyday with 0 emails in my in-box. At first I thought it was impossible, but as time went on I not only learned to manage email more efficiently, I took charge on my day and got a lot more done. So in case you are looking to free yourself from the in-box overload, … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

8 Ways to Increase Engagement on Facebook

By Fauzia Burke As of January 2013, Facebook has 1 billion users. 219 billion photos have been uploaded and there have been 140.3 billion friend connections. The average age of users is about 22. Clearly Facebook is not going anywhere and although my teens hardly use it anymore, many of us visit the site daily. From a business purpose, engagement is more important than fans. You can have a 1,000 fans but if only 2 people are interacting with you … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More

New Marketing Mantra: Assess, Delete and Respond

Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Steve Jobs Makes Me Better

by Fauzia Burke Steve Jobs stepped down as the CEO of Apple on Aug. 24, 2011, and if you read the news on Twitter first, then you also saw the millions of tweets thanking him and feeling sad at the news of his departure. Think about that for a minute: we, the people, were thanking the CEO of a company for making us better. Most of us don’t even know the CEOs of companies, but we know Steve Jobs. We … Read More

Making It In America

What does it take to make it in America? There are so many business, economic, social, and cultural conditions to consider and arguments to be settled to know where to even begin. But the following books will get you on the path to understanding what makes this nation tick and who’s tugging at what ropes so that you can decide for yourself how you’re going to live within one of the most colorful nations in the world. Divinity of Doubt: … Read More