Posts Tagged ‘book review’

8 Ways to Develop Better Relationships with Bloggers

Wednesday, June 15th, 2011

By Fauzia Burke

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.

So here are some tips to help you develop better relationships with bloggers.

Know Their Beat

The best piece of advice to any publicist trying to build a relationship with bloggers is to build it through mutual respect, trust, and consistency. Make sure you know the blogger’s focus and area of interest.

Search For Blogs

If you are looking for bloggers, try AlltopTechnorati, or Google Blogsearch. Another interesting but time-consuming site is called Listorious; it helps you search for people and lists on Twitter.

At FSB, we have also set up a directory where book bloggers are listed by category. Each book blogger has registered and submitted the information themselves and others are welcome to join the blogger directory. The directory is available for free to everyone – bloggers and publicists alike.

Value of Bloggers

It’s good to know the traffic of blogs, but don’t dismiss bloggers with less traffic. It is important to look at the “full reach” of a blogger. Sometimes blog features from smaller blogs can generate more chatter on social networks. It’s a good idea to follow them on Twitter and “Like” them on Facebook to check out their social networks. Some bloggers post reviews on multiple sites so they can be more valuable for that reason alone. Remember also, that placements on niche sites (with less traffic) can sometimes be more effective than placements on a large general interest site.

There isn’t a consistent way to get traffic information for every type of blog. However, here are a few tips: You can always see the number of people that are subscribed to an RSS feed (usually listed on each blog web site); another way is to use a web tool like Compete or Alexa, but unfortunately these tools don’t keep traffic for all blogs; and lastly you could always check out a blog’s advertising info or media kit.

Make Things Easier

Understanding the needs of bloggers will help you work with them. Make note of the type of coverage they have. Do they like to interview authors, review books, do raffles or post guest blogs? Then make sure you send them the materials they need in a timely fashion.

Because bloggers need quality content often, we have set up a web site just for bloggers called FSB Media. Bloggers can request review copies plus “grab” quality content from published authors. We make sure we have permission already in place so bloggers can feature the content on their site with ease.

Approach Bloggers One At A Time

Every time I say that, people either roll their eyes in disbelief or try to sell me on the benefits of mail merge. Here’s the honest truth: you are better off reaching out to 50 bloggers one at a time than 500 via mail merge. You’ll actually get better results. Is it time consuming and labor intensive? You bet. Is it worth it? Yes!

Don’t Push

Without follow-up nothing will come of your pitching, so you need to find time to follow up and develop skills in asking without being pushy or rude. Every good publicist needs to master the delicate art of begging.

Represent Good Content

Don’t send out press releases, articles, or op-eds that are not written well. Make sure the content that leaves your hands always looks professional and does not have spelling or grammatical mistakes.

There are a few endorsements from bloggers on our site, and I read them as market research for this piece. Many of them noted that being consistent and professional is important to them.

Perfect Your Publicity Database

All of these tips are good and fine, but unless you make some changes to your contact database, these tips will be difficult to implement. At FSB, we have several fields in our custom-designed database that help us develop relationships with bloggers.  We record when the contact was added, by whom, and any notes about their likes and dislikes. We also keep track of all the books sent to every blogger and which ones featured our books. This practice allows us to learn more about the blogger with every interaction and only send them the books he/she would be inclined to cover.

I hope these tips help you develop better long-term relationships with bloggers. A couple of years ago, I wrote a blog on The Huffington Post called Book Bloggers Rock! where I thanked them for their hard work and dedication to books and authors. I stand by that idea and encourage publicists and publishers to change internal publicity systems to develop an ongoing dialogue and relationship with bloggers.

For the latest on web publicity, social media news, and personal branding, follow Fauzia on Twitter: @FauziaBurke.

Literalism Begets Literalism: Trading Certainty for Certainty May Not Be Such A Bargain, After All

Thursday, June 2nd, 2011

by John Coats, author of Original Sinners, Why Genesis Still Matters

Divinity of Doubt

by Vincent Bugliosi

Vanguard Press

Any editor can tell you tales about the effect of a book’s title. One of the more famous of these is of F. Scott Fitzgerald, how it took both his wife, Zelda, and Maxwell Perkins, his editor at Charles Scribner’s Son’s to talk him into using the title The Great Gatsby. Fitzgerald preferred Under the Red, White and Blue, or Among Ash-Heaps and Millionaires, or Trimalchio in West Egg. Whoever came up with the title The Divinity of Doubt, The God Question should run for President.

You see, I have an ancient, deep-in-the-bone weariness from forty years of being told that I’m going to hell for the sin of taking the Bible as metaphor, not history. Now, to my surprise, having published a thoroughly non-religious interpretation of Genesis, and in the same vein, written periodic blogs here and elsewhere, I find there to be others, as dogmatic, close-minded and as ready as their Bible-thumping nemeses to state opinion as fact and/or final word on the subject, who inform me that only a deluded fool could find anything of value in what is no more than a collection of fairy tales. While I admit to quiet pleasures taken from watching the scions of the New Atheism tear the religious right a new one, their see-it-our-way-or-you’re-an-idiot polemic that drops me and others like me into the same bucket with Pat Robertson, et al., smacks of the very sort of unfettered certainty they set out to oppose. Literalism, I suppose, will beget its opposite.

It’s the agnostic, the anti-know-it-all, with whom I’ve long felt the greatest kinship. Once considered to be the sign of the beginning of wisdom, doubt, as a species of expression and, I fear, of thought, has become all but extinct in the absolutist atmospheres of our national conversation. Which is why Bugliosi’s title, The Divinity of Doubt, The God Question, first intrigued me with its implied promise that here is a successful, obviously intelligent adult who’d been around the block more than a few times, who is willing to say I don’t know! His logic is simple: Just as you can’t know—that is, prove—that God does exist, you can’t know that God does not exist. And it succeeds.

Bugliosi first came to national attention with his prosecution of Charles Manson, and the national best selling Helter Skelter (co-authored with Curt Gentry). He has now authored some thirteen books, including Outrage, Five Reasons Why O.J. Simpson Got Away With Murder; The Betrayal of America: How the Supreme Court Undermined the Constitution and Chose Our President; The Prosecution of George W. Bush for Murder, and; Till Death Us Do Part: A True Murder Mystery. The preponderance of critical attention for his work has been positive: “Brilliant”, “Brutally candid”, “Authoritative”, along with admiration for his “Zealousness”, and “Conscientious”.

His current effort, quite a departure in subject matter, is three hundred twenty-four pages of closing argument by a prosecutor skilled at presenting evidence in the worst possible light. Not that I fault him for this; Bugliosi goes after both camps with equal ferocity. While I take exception to some of his characterizations—for instance, Joseph Campbell was not a “religious” writer or even religious in any traditional sense of the word; Augustine’s definition of love is broader than what is represented here—I found it useful to keep in mind that this is lawyer-speak on behalf of his client, which is not so much some larger truth as it is reason. He intends to build a case against those who claim absolute knowledge where there is none.

Religious pieties, put on a level playing field with reason, will fold under the pressure. From the Doctrine of Original Sin to the “remarkable beliefs” of the born-again Christians, to Billy Graham, to the buttoned-up dogmas of the “Great, Grand, and Silly” Roman Catholic church, to Intelligent Design and its parent doctrine, Creationism, each is treated to Bugliosi’s scorn. One theme which he hammers time and again is that of the all-powerful God who loves us and, for his own reasons (which we’re not to understand), allows and/or causes, earthquakes, tsunamis, hurricanes, war, and genocide.

Nor does he spare the New Atheists, whose arguments he finds unconvincing. About Richard Dawkins, author of The God Delusion, he writes, “You don’t defeat the existence of God by simply saying that you find such an entity too improbable to believe…It would seem that someone of even rather dull intelligence would know this. Since Dawkins is a man of high intelligence, this gives rise to the possibility that Dawkins, unable to produce common sense to support his position, decided to rely on the hope that his startlingly vapid argument would go over the heads of his readers without them feeling the breeze.” Ouch! He is no kinder to Sam Harris, author of The End of Faith: Religion, Terror, and the Future of Reason, nor to Christopher Hitchens, author of God Is Not Great, How Religion Ruins Everything. As if to leave no one untouched, before arriving at his final chapter “The Sense and Morality of Agnosticism,” Bugliosi turns his attention to Jews, Muslims, Buddhists, and Hindus.

The Divinity of Doubt, The God Question, provides a voice for those looking neither to be saved by religion nor saved from it, who know that they don’t know, and suspect they will never know because there are things that we humans, with our all-too-human limitations, can’t know. My advice to anyone in that category is that you use this book as a starting point, read it carefully, then read for yourself the sources that he cites. Read, think, write, talk with people willing to ponder things deeper than celebrity gossip and reality television. In other words, make up your own mind, which, ironically, may insist on remaining unmade, in a perpetual state of wonder—and wondering. If I read the author’s intentions correctly, that is just what he would tell you.

John R. Coats, author of “Original Sinners, Why Genesis Still Matters” (Copyright © 2009), holds master’s degrees from Virginia Theological Seminary and Bennington College Writing Seminars.  A former Episcopal priest, he was a principal speaker and seminar leader for the More To Life training program in the United States, Great Britain, and South Africa and an independent management consultant. He lives with his wife in Houston, Texas.

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Book Blogger Appreciation Week Giveaway

Tuesday, September 14th, 2010

It’s Book Blogger Appreciation Week and once again we at FSB Associates would like to say thank you to all book bloggers for your support and promotion of our books and authors. The contributions you have made to the publishing industry are valued worldwide and readers of the 21st century have come to depend on book bloggers for passionate and insightful reviews of titles that wouldn’t have received the same attention without your hard work and dedication.

To extend our gratitude for your valued service, FSB is giving away a brand new Kindle to one lucky blogger residing in the US! Entry is simple. Look for our (#FSB ♥ #BBAW – RT/Follow @FSBAssociates if you’re a book blogger in the US for our Kindle #giveaway!) tweet that we are broadcasting on Twitter via @FSBAssociates. Retweet the message and become a follower of our feed to officially enter our giveaway. If you’re a book blogger and would like us to give you additional attention and visibility, please consider joining our directory of bloggers on FSBMedia.com.

Thank you again for your time and energy, and we look forward to working with you in the future!