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Fauzia's Blog


7 Great Ways to Promote Your eBook

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do! In order to get your eBook in … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

Weekly Round Up

By Courtney Allen Happy Friday! We’ve all had a great week and hope you did too! Below are a variety of links to content that the FSB team has been reading this week to gain information about social media, marketing, reading and more! For Social Media The 9 Types of Facebook Users Everyone has his or her own social media style, but there are definite patterns in Facebook user behavior and this great Infographic on Mashable highlights the different types … Read More

Weekly Round Up

By Courtney Allen Even through all of the emails, pitching, reports, etc, we all make it a point to read other things on the web to improve our business, learn new things, and have fun! Here’s some of the tweets the FSB team has found interesting and entertaining this week! For Marketing Knowledge 3 Simple Keys to an Effective Marketing Strategy This article explains the definition of effective marketing strategy through the phrase’s three important words. Effective. Marketing. Strategy. Managing … Read More

How to End Every Day with Zero Emails

Email has taken over our business day as well as nights and weekends. I made a promise to myself at the start of this year to end everyday with 0 emails in my in-box. At first I thought it was impossible, but as time went on I not only learned to manage email more efficiently, I took charge on my day and got a lot more done. So in case you are looking to free yourself from the in-box overload, … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

Cultivating Super Fans with eNewsletters

Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your “Super Fans.” They are the ones who have given you permission to show up in their inbox. That invitation is very valuable. Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, “oh I don’t … Read More

18 Lessons in 18 Years

By Fauzia Burke Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic. That was it. I was in love. Two months later I quit a job … Read More

10 Important Stats for Authors

By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More