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Fauzia's Blog

FSB’s Favorites of 2013

As we wrap up 2013, we looked back at all of our projects throughout the year and rounded up our favorite book jackets, website designs, and FSB blogs.   Favorite Book Covers Songs of Three Islands By Millicent Monks The House at the End of Hope Street By Menna van Praag The Mapmaker’s War: A Legend By Ronlyn Domingue The Kennedy Half-Century By Dr. Larry J. Sabato The World Atlas of Street Art and Graffiti By Rafael Schacter Welcome Home, … Read More

FSB’s Favorite Features of 2013

This year has been a great year for us and we wanted to share our favorite features over the course of 2013! (in no particular order) We hope you enjoy taking a look back over these great articles, interviews and features!  * The Social Publisher Fauzia Burke, President of FSB Associates, was interviewd by Book Business magazine for this article. She lent her expertise on Social Media and Social Networking and their role in promoting your book and yourself online. … Read More

5 Ways to Manage Stress this Holiday Season

Holidays can be a stressful time. Every time I am in a parking lot of a shopping mall and see people fighting over the last parking spot, I think we need to all remember this is supposed to be a joyous time. I have discovered 5 ways that keep myself less stressed and I hope they help you too: 1. Gratitude. November is the month for showing gratitude. The holiday season reminds people to take stock. You are more likely … Read More

Your Brand is Your Baby

Wait for it, wait for it. Your baby’s smile is coming. I promise. Sometimes when I am talking to clients, I use a newborn as a metaphor for personal branding. I know it’s crazy, but hear me out. The first four weeks of parenting a newborn is a one-way relationship. There is a whole lot of love flowing in your baby’s direction, and a whole lot of work — feeding, changing, caring for and soothing. Without a doubt, it’s exhausting, … Read More

Fauzia’s Radio Show Interview

Listen to Fauzia’s great interview with Kristin Hiemstra, from The Art of Potential Radio Show to learn about marketing books on-line,  how the publishing industry has changed and the best way to build an on-line following. From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes … Read More

Married to Your Work: How to Be in Business with Your Spouse

“The secret of a happy marriage is finding the right person. You know they’re right if you love to be with them all of the time.” — Julia Child My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted to promote books online. I left a great job to follow my interests, but thankfully, my past employer became my first client. Within a year … Read More

5 Reasons Authors Should Blog

Writing blogs can be distracting, can be a time sink, can be unproductive, and can be a waste of time. There, I listed most of the arguments against blogging. Now let me make my case. Being an author in 2013 is like being a small business owner. You need a marketing strategy or you will go out of business. If people can’t find you, they can’t buy your book. You have many choices when it comes to marketing. Here are … Read More

The Biggest Marketing Launch of My Career

You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013). This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique … Read More

4 Ways to Cultivate Gratitude Everyday

“I don’t have to chase extraordinary moments to find happiness — it’s right in front of me if I’m paying attention and practicing gratitude.” — Brene Brown Recently I read Brene Brown’s book, Daring Greatly: How the Courage to be Vulnerable Transforms the Way We Live, Love, Parent and Lead, and it had quite an impact on me. In her book, she listed her 10 Guideposts of Wholehearted Living, and I decided to look into each one to make sure … Read More

Social Media vs Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload — whether that’s a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can … Read More