12 Social Media Tools for Publicity

June 22nd, 2011

by Fauzia Burke

The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I hope you find them helpful as well.

Blog Searches:

Blogpulse: You can search for a URL, name or topic. I think it gives good results for a given topic, even though I’m not always crazy about the results. However, every now and then I find things here that are missed by Google or Google alerts.

Google Blog Search: This is the most thorough blog searching tool around. You can find blogs for any topic.

Technorati: This is a great site of blogs by topic and ranking. Very helpful.

Digital Presence Assessment and Management:

Addictomatic: This site is very helpful in gauging a digital footprint as it searches the web for latest news, blog posts, videos and images. A cool element is that you can customize the dashboard by simply dragging the boxes around.

Hootsuite: We use Hootsuite in the office and even pay for the pro version. I think it is an excellent program that we find more reliable than Tweetdeck. You can manage several accounts and schedule posts for Twitter and Facebook.

How Socialable: This site gives you an evaluation of your brand’s visibility. It’s not great for personal brands, but a good tool for big brands, like your company.

Klout: One of the most popular Twitter popularity tools, Klout measures influence rather than just followers.

Social Mention: This site allows you to search an author, company or topic across the Web. You can get results from 100 social media sites in one place. My favorite part is that it gives you sentiment (positive, neutral or negative) of the mentions all over the Web, along with top keywords and top hashtags. It’s handy.

TweetReach: This is one of my favorite sites. It allows you to search a topic, author, handle or name and see how many people were reached by those Tweets. You can also see who sent the Tweets and how many followers they have. Very helpful for publicists looking for influencers.

TwitterCounter: I love this site. It allows you to see the Twitter stats for any handle. You can see if the trend is for gaining followers or losing them. Also shows you how many Tweets are made everyday by any handle. Good for research and for monitoring the success of your company feeds.

Topic Search:

Google Trends: If you are working on a news topic, this is an excellent source as it gives you insights into the traffic and geographic visit patterns.

Twazzup: This site allows you to filter news from live Twitter content. It’s good to see trending topics and influencers for a given subject. Better for topic than an author’s name.

Having a social media platform for communicating is extremely important for the success of your publicity campaigns. The majority of the tools presented in this list can make communicating your messages on target and easy to manage/track. I invite you to choose the ones that help make your social media experience more productive and better still, enjoyable. Do you have a favorite tool not on this list?

For the latest on web publicity, social media news, and personal branding, follow Fauzia on Twitter: @FauziaBurke.

8 Ways to Develop Better Relationships with Bloggers

June 15th, 2011

By Fauzia Burke

When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves historical romance won’t work either. Sending a WWII book to a blogger that covers the Civil War will make for a cranky blogger, and sending a press release to the wrong person may actually get you blacklisted.

So here are some tips to help you develop better relationships with bloggers.

Know Their Beat

The best piece of advice to any publicist trying to build a relationship with bloggers is to build it through mutual respect, trust, and consistency. Make sure you know the blogger’s focus and area of interest.

Search For Blogs

If you are looking for bloggers, try AlltopTechnorati, or Google Blogsearch. Another interesting but time-consuming site is called Listorious; it helps you search for people and lists on Twitter.

At FSB, we have also set up a directory where book bloggers are listed by category. Each book blogger has registered and submitted the information themselves and others are welcome to join the blogger directory. The directory is available for free to everyone – bloggers and publicists alike.

Value of Bloggers

It’s good to know the traffic of blogs, but don’t dismiss bloggers with less traffic. It is important to look at the “full reach” of a blogger. Sometimes blog features from smaller blogs can generate more chatter on social networks. It’s a good idea to follow them on Twitter and “Like” them on Facebook to check out their social networks. Some bloggers post reviews on multiple sites so they can be more valuable for that reason alone. Remember also, that placements on niche sites (with less traffic) can sometimes be more effective than placements on a large general interest site.

There isn’t a consistent way to get traffic information for every type of blog. However, here are a few tips: You can always see the number of people that are subscribed to an RSS feed (usually listed on each blog web site); another way is to use a web tool like Compete or Alexa, but unfortunately these tools don’t keep traffic for all blogs; and lastly you could always check out a blog’s advertising info or media kit.

Make Things Easier

Understanding the needs of bloggers will help you work with them. Make note of the type of coverage they have. Do they like to interview authors, review books, do raffles or post guest blogs? Then make sure you send them the materials they need in a timely fashion.

Because bloggers need quality content often, we have set up a web site just for bloggers called FSB Media. Bloggers can request review copies plus “grab” quality content from published authors. We make sure we have permission already in place so bloggers can feature the content on their site with ease.

Approach Bloggers One At A Time

Every time I say that, people either roll their eyes in disbelief or try to sell me on the benefits of mail merge. Here’s the honest truth: you are better off reaching out to 50 bloggers one at a time than 500 via mail merge. You’ll actually get better results. Is it time consuming and labor intensive? You bet. Is it worth it? Yes!

Don’t Push

Without follow-up nothing will come of your pitching, so you need to find time to follow up and develop skills in asking without being pushy or rude. Every good publicist needs to master the delicate art of begging.

Represent Good Content

Don’t send out press releases, articles, or op-eds that are not written well. Make sure the content that leaves your hands always looks professional and does not have spelling or grammatical mistakes.

There are a few endorsements from bloggers on our site, and I read them as market research for this piece. Many of them noted that being consistent and professional is important to them.

Perfect Your Publicity Database

All of these tips are good and fine, but unless you make some changes to your contact database, these tips will be difficult to implement. At FSB, we have several fields in our custom-designed database that help us develop relationships with bloggers.  We record when the contact was added, by whom, and any notes about their likes and dislikes. We also keep track of all the books sent to every blogger and which ones featured our books. This practice allows us to learn more about the blogger with every interaction and only send them the books he/she would be inclined to cover.

I hope these tips help you develop better long-term relationships with bloggers. A couple of years ago, I wrote a blog on The Huffington Post called Book Bloggers Rock! where I thanked them for their hard work and dedication to books and authors. I stand by that idea and encourage publicists and publishers to change internal publicity systems to develop an ongoing dialogue and relationship with bloggers.

For the latest on web publicity, social media news, and personal branding, follow Fauzia on Twitter: @FauziaBurke.

Summer Fiction Features

June 8th, 2011

Summer is upon us and whether you’re on an exotic island, road trip, or just a weekend warrior fleeing the office, chances are you want something to remove yourself from reality. If you’re looking to save the self-help books for the work week, then we have a exciting line of fantastic fiction books that will help you put the real world behind you leaving thrills and suspense ahead. Featured here are books that range from the supernatural to noir to espionage. Let us know what titles listed below interest you and we may make them a part of an upcoming FSB giveaway!

Changeling Moon by Dani Harper

He roams the moonlit wilderness, his every sense and instinct on high alert. Changeling wolf Connor Macleod and his Pack have never feared anything — until the night human Zoey Tyler barely escapes a rogue werewolf’s vicious attack.

As the full moon approaches, Zoey has no idea of the changes that are coming, and only Connor can show her what she is, and help her master the wildness inside. With her initiation into the Pack just days away and a terrifying predator on the loose, the tentative bonds of trust and tenderness are their only weapons against a force red in tooth, claw . . . and ultimate evil.

Changeling from Kensington – Brava is available on Amazon and Barnes & Noble.

Keys to the Kingdom by Senator Bob Graham

FORMER SENATOR JOHN BILLINGTON KNEW WRITING THIS NEW YORK TIMES OP-ED PIECE MIGHT GET HIM KILLED . . .

July 6th
The congressional inquiry into the 9/11 attacks left several secrets unanswered. The top three are Saudi Arabia’s full role in the preparation for and the execution of the plot; the Kingdom’s willingness and capacity to collaborate in future terrorist actions against the United States; and why this and the prior administration conducted a cover-up that thus far has frustrated finding the answers to the first two questions.

Now, there is an even more ominous unknown. Does Saudi Arabia have the bomb? . . . The United States should take prompt action to prevent this potential conflict from becoming a reality.

Shortly after this appears in print, his suspicion comes true: Senator Billington, a co-chair of the 9/11 Congressional Inquiry Commission, is murdered near his Florida home. Sensing the danger he faced before he was murdered, Billington left ex-Special Forces operative Tony Ramos detailed instructions for an investigation into Saudi complicity in the 9/11 terrorist attacks.

Now Ramos, in conjunction with Billington’s daughter Laura, must uncover a shocking international conspiracy linking Saudi Arabia — the Kingdom — to Osama bin Laden and al-Qaeda, in a race against time that will span Saudi Arabia, India, Pakistan, and Afghanistan.

But will Ramos and his team be able to stop al-Qaeda from unleashing nuclear disaster on American shores and beyond?

Destined to be a titan amongst thrillers, Keys to the Kingdom is infused with inside information and insight into the world of terrorism that only Senator Bob Graham — as former Chairman of the Senate’s Select Committee on Intelligence — can offer.

Keys to the Kingdom from Vanguard Press is available on Amazon and Barnes & Noble.

Lucky Stiff by Deborah Coonts

Lucky O’Toole — head of Customer Relations at premier mega resort the Babylon — thinks it’s just another night in Las Vegas. A tractor-trailer has spilled its load of a million honeybees, blocking not only the Strip but the entrance to her hotel. . .The district attorney for Clark County — apparently the odd man out of a threesome on the twelfth floor — is hiding in the buff in one of the hotel’s laundry rooms. . . And Numbers Neidermeyer — one of Vegas’s less-than-savory oddsmakers — is throwing some major attitude at Las Vegas’s ace private investigator, the beautiful Jeremy Whitlock.

The next day, Lucky discovers Ms. Neidermeyer has been tossed into the shark tank at the Mandalay Bay Resort as a snack for the tiger shark. When the police show up at the Babylon with a hastily prepared search warrant, applied for by the district attorney himself, and Jeremy lands in the hot seat, Lucky realizes her previous night was far from routine.

Amid the chaos of fight weekend, the Babylon’s hiring of an eccentric new French chef, and her madam mother’s scheme to auction off a young woman’s virginity, Lucky is drawn into a deadly game where no one is what they seem, a game that will end only when she discovers who made fish food out of Numbers Neidermeyer.

Lucky O’Toole and fabulous Las Vegas — life doesn’t get any better.

Lucky Stiff from Forge Book is available on Amazon and Barnes & Noble.

Untouchable by Scott O’Connor

It is the autumn of 1999. A year has passed since Lucy Darby’s unexpected death, leaving her husband David and son Whitley to mend the gaping hole in their lives. David, a trauma-site cleanup technician, spends his nights expunging the violent remains of strangers, helping their families to move on, though he is unable to do the same. Whitley — an 11 year-old social pariah known simply as The Kid — hasn’t spoken since his mother’s death. Instead, he communicates through a growing collection of notebooks, living in a safer world of his own silent imagining.

As the impending arrival of Y2K casts a shadow of uncertainty around them, their own precarious reality begins to implode. Questions pertaining to the events of Lucy’s death begin to haunt David, while The Kid, who still believes his mother is alive, enlists the help of his small group of misfit friends to bring her back. As David continues to lose his grip on reality and The Kid’s sense of urgency grows, they begin to uncover truths that will force them to confront their deepest fears about each other and the wounded family they are trying desperately to save.

Untouchable from Tyrus is available on Amazon and Barnes & Noble.

County Line by Bill Cameron

When the steadfast Ruby Jane Whittaker drops out of sight, dogged ex-cop Skin Kadash sets out to discover what drove the woman he loves to leave her life behind so suddenly and without explanation.

The discovery of a dead man in Ruby Jane’s apartment and an attack by a mysterious stalker send Skin from Portland to California — and into a charged encounter with her one-time love Peter McKrall.

As questions mount and answers grow increasingly out of reach, Skin and Peter cross the country on a desperate journey deep into Ruby Jane’s haunted past — and toward an explosive confrontation which will decide if any of them has a future.

County Line from Tyrus is available on Amazon and Barnes & Noble.

Literalism Begets Literalism: Trading Certainty for Certainty May Not Be Such A Bargain, After All

June 2nd, 2011

by John Coats, author of Original Sinners, Why Genesis Still Matters

Divinity of Doubt

by Vincent Bugliosi

Vanguard Press

Any editor can tell you tales about the effect of a book’s title. One of the more famous of these is of F. Scott Fitzgerald, how it took both his wife, Zelda, and Maxwell Perkins, his editor at Charles Scribner’s Son’s to talk him into using the title The Great Gatsby. Fitzgerald preferred Under the Red, White and Blue, or Among Ash-Heaps and Millionaires, or Trimalchio in West Egg. Whoever came up with the title The Divinity of Doubt, The God Question should run for President.

You see, I have an ancient, deep-in-the-bone weariness from forty years of being told that I’m going to hell for the sin of taking the Bible as metaphor, not history. Now, to my surprise, having published a thoroughly non-religious interpretation of Genesis, and in the same vein, written periodic blogs here and elsewhere, I find there to be others, as dogmatic, close-minded and as ready as their Bible-thumping nemeses to state opinion as fact and/or final word on the subject, who inform me that only a deluded fool could find anything of value in what is no more than a collection of fairy tales. While I admit to quiet pleasures taken from watching the scions of the New Atheism tear the religious right a new one, their see-it-our-way-or-you’re-an-idiot polemic that drops me and others like me into the same bucket with Pat Robertson, et al., smacks of the very sort of unfettered certainty they set out to oppose. Literalism, I suppose, will beget its opposite.

It’s the agnostic, the anti-know-it-all, with whom I’ve long felt the greatest kinship. Once considered to be the sign of the beginning of wisdom, doubt, as a species of expression and, I fear, of thought, has become all but extinct in the absolutist atmospheres of our national conversation. Which is why Bugliosi’s title, The Divinity of Doubt, The God Question, first intrigued me with its implied promise that here is a successful, obviously intelligent adult who’d been around the block more than a few times, who is willing to say I don’t know! His logic is simple: Just as you can’t know—that is, prove—that God does exist, you can’t know that God does not exist. And it succeeds.

Bugliosi first came to national attention with his prosecution of Charles Manson, and the national best selling Helter Skelter (co-authored with Curt Gentry). He has now authored some thirteen books, including Outrage, Five Reasons Why O.J. Simpson Got Away With Murder; The Betrayal of America: How the Supreme Court Undermined the Constitution and Chose Our President; The Prosecution of George W. Bush for Murder, and; Till Death Us Do Part: A True Murder Mystery. The preponderance of critical attention for his work has been positive: “Brilliant”, “Brutally candid”, “Authoritative”, along with admiration for his “Zealousness”, and “Conscientious”.

His current effort, quite a departure in subject matter, is three hundred twenty-four pages of closing argument by a prosecutor skilled at presenting evidence in the worst possible light. Not that I fault him for this; Bugliosi goes after both camps with equal ferocity. While I take exception to some of his characterizations—for instance, Joseph Campbell was not a “religious” writer or even religious in any traditional sense of the word; Augustine’s definition of love is broader than what is represented here—I found it useful to keep in mind that this is lawyer-speak on behalf of his client, which is not so much some larger truth as it is reason. He intends to build a case against those who claim absolute knowledge where there is none.

Religious pieties, put on a level playing field with reason, will fold under the pressure. From the Doctrine of Original Sin to the “remarkable beliefs” of the born-again Christians, to Billy Graham, to the buttoned-up dogmas of the “Great, Grand, and Silly” Roman Catholic church, to Intelligent Design and its parent doctrine, Creationism, each is treated to Bugliosi’s scorn. One theme which he hammers time and again is that of the all-powerful God who loves us and, for his own reasons (which we’re not to understand), allows and/or causes, earthquakes, tsunamis, hurricanes, war, and genocide.

Nor does he spare the New Atheists, whose arguments he finds unconvincing. About Richard Dawkins, author of The God Delusion, he writes, “You don’t defeat the existence of God by simply saying that you find such an entity too improbable to believe…It would seem that someone of even rather dull intelligence would know this. Since Dawkins is a man of high intelligence, this gives rise to the possibility that Dawkins, unable to produce common sense to support his position, decided to rely on the hope that his startlingly vapid argument would go over the heads of his readers without them feeling the breeze.” Ouch! He is no kinder to Sam Harris, author of The End of Faith: Religion, Terror, and the Future of Reason, nor to Christopher Hitchens, author of God Is Not Great, How Religion Ruins Everything. As if to leave no one untouched, before arriving at his final chapter “The Sense and Morality of Agnosticism,” Bugliosi turns his attention to Jews, Muslims, Buddhists, and Hindus.

The Divinity of Doubt, The God Question, provides a voice for those looking neither to be saved by religion nor saved from it, who know that they don’t know, and suspect they will never know because there are things that we humans, with our all-too-human limitations, can’t know. My advice to anyone in that category is that you use this book as a starting point, read it carefully, then read for yourself the sources that he cites. Read, think, write, talk with people willing to ponder things deeper than celebrity gossip and reality television. In other words, make up your own mind, which, ironically, may insist on remaining unmade, in a perpetual state of wonder—and wondering. If I read the author’s intentions correctly, that is just what he would tell you.

John R. Coats, author of “Original Sinners, Why Genesis Still Matters” (Copyright © 2009), holds master’s degrees from Virginia Theological Seminary and Bennington College Writing Seminars.  A former Episcopal priest, he was a principal speaker and seminar leader for the More To Life training program in the United States, Great Britain, and South Africa and an independent management consultant. He lives with his wife in Houston, Texas.

Join John R. Coats on Twitter and Facebook.

FSB Associates at Book Expo America 2011

May 25th, 2011

To celebrate 16 years of online publicity business, FSB founder and President, Fauzia Burke, has taken the company to the Javits Center in New York City to officially debut at this year’s BookExpo America 2011. Being a recognized vendor at BEA is a big deal for FSB as it allows the company to better inform the public about its services and how they fit into the ever-changing publishing world which is right now abuzz with digital technologies. The online component of book publicity has become an integral process of today’s successful branding and marketing campaigns and FSB is proud to be at the forefront of this movement. See Fauzia’s BEA digital marketing presentation online if you missed it at the show. You can also hear her discuss these trends in a special podcast presented by BEA.

Each day at the FSB Associates booth a different set of members from FSB’s team along with Fauzia and Vice President John Burke will be greeting attendees with an in-depth presentation on the latest trends in book publicity and personal branding. Keeping with the digital theme, the company’s social publicity brochure and valuable resources are presented on USB flash drives for participants to take with them for later reference. There’s even an Amazon Kindle up for grabs for those that enter FSB’s giveaway.

Midway through BEA, there have already been tons of celebrity sightings and friendly exchanges with the big movers and shakers that make the publishing world go round. The photos below capture a taste of the fun and excitement FSB has experienced so far. Catch more up-to-date happenings on our Facebook page and Twitter feed. Or better yet, come to booth #4304 and visit us in person if you’re in town!

Whether you attend or not, make sure to visit BookExpo America’s web site for information on the large number of programs and events taking place.

BookExpo America (BEA) is North America’s largest gathering of book trade professionals attracting an international audience. It is organized with the support of association partners including the Association of American Publishers (AAP) and the American Booksellers Association (ABA).  BEA is recognized for the media attention it brings to upcoming books as well as for the notable authors it attracts to the convention itself.

The Six Elements of Digital Marketing Success for Authors

May 18th, 2011

by Fauzia Burke

There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term.

  • Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use your site as a platform for all other activities. Post your blog and photos along with links to your social networks. Always remember your audience when developing content. If a person cares enough to come to your site, you need to make sure their trip was worth the effort.
  • eNewsletter — email is still the most powerful digital tool. Every single author should have an enewsletter. You should collect as many email addresses of your readers as you can. Overtime email addresses of your readers will be a huge asset. You can communicate with your readers through a regular enewsletter sent either once a month or once every 3 months. Just keep those lines of communication open.
  • Blog — A blog is the best way to share your expertise and drive traffic to your site. Use your blog on your own website along with posting it on an important high-traffic website as a guest post. Everyone needs content, and it never hurts to ask a popular blog if they want to run your blog post. Blogs don’t have to be long, 500-700 words tend to be the most popular lengths.
  • Facebook — Every author should have a Facebook fan page so they can socialize and communicate with their readers. It’s an important element of digital marketing and honestly at 520 million people, you can’t afford to ignore it. Along with being a great place to build community, Facebook fan pages also offer Insights a great tool for monitoring your audience and your interactions.
  • Video — There is not a better or easier way to show your passion and personality than video. It can be fun content for your Facebook fan page, your blog, and your website. Remember to post it on YouTube as well.
  • Twitter — I know many authors are intimidated by Twitter, but it’s a fabulous way to share resources and develop a following. I find Twitter to be an incredible tool for listening and for doing market research. You can listen to your readers, find out what other people are doing and saying, and build a relationship with current and future readers.

If you chose not to participate in digital marketing and social media, you are only hurting yourself and your readers. There are millions of people on social networks; they don’t miss you, but you are missing out if you ignore them.

Digital marketing is a wonderful way to connect with people who care about your work. Just remember that all six elements of digital marketing working together will produce the best results. There are no short cuts here, but it is all well worth the investment of time and attention.

Personal Branding Advice for Authors

May 11th, 2011

by Fauzia Burke

With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author.

Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, “What’s in it for me? Why should I invest in building my brand online?” The most important element of a personal brand is that it helps you be yourself and stand out from the crowd. After all, there is no competition for you.

The essential elements of personal brand development include: web publicity, blogs, syndicating content for guest blogs, Facebook, Twitter, LinkedIn and YouTube.  The benefits of these activities increase considerably when conducted in a well-planned and cohesive manner. First, it is best to establish goals for developing your personal brand.

Two of the most important goals of Personal Brand Management are:

  • To increase brand awareness through consistent social media interactions
  • To increase credibility and establish expertise via web exposure

Developing your personal brand takes time, but the good news is that the tools are free and you already have the knowledge. Social media now allows you to share your knowledge and build a following. Once you “know” your readers you’ll have a lot more control over your career and will be able to promote not just your books but also your apps, conferences, videos, webinars, websites and more. Your personal brand will make you more valuable to your publishers and agents as well. In my opinion, personal brand management is today’s resume.

Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, a constant availability of learning opportunities, as well as a myriad of ways to communicate and interact with others. All of these tools, which were nonexistent just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good name.

Credibility — Web Publicity allows others to lend credibility to your work by posting reviews, interviews and mentions of your book on their site or blog.

Expertise — The benefit of a regular blog is that it allows you to show your expertise and share your knowledge. Four out of every ten Americans read blogs, according to a study by Synovate/MarketingDaily. This trend is increasing daily.

Syndication — Once you have a blog written, it is best to submit it on other sites such as The Huffington Post. If possible, you should also submit your articles to other blogs and sites for guest blogging opportunities. Each time your blog gets mentioned or posted, so does your name and the link to your website. Over time this is the best way to increase the Google ranking of your site.

Relationship Development – More than 500 million active users spend 500 billion minutes per month on Facebook. It is no exaggeration to say that without a Facebook presence you are at a great disadvantage. Engaging with your readers will lead to higher book sales and career advancement.

Share Expertise — At first, Twitter may seem overwhelming and difficult to use, but as you spend time on the site you will likely discover the benefits of sharing resources and collaborating with others.

Networking — About 35 million people use LinkedIn. It is the most professional of social networks and essential for showcasing your professional experience, contacts and recommendations.

Show Yourself — The popularity of YouTube is growing hourly, currently it gets 2 billion views a day. Today, people are looking for an authentic connection with you. Posting a video of yourself allows potential fans and readers to learn more about you, your expertise and your passion.

Although social media engagement may not provide instant gratification, it should be viewed as an investment of time and money in your career and your future. I have experienced first-hand the benefits of personal branding, both for my clients and myself. I have witnessed the difference between launching a book for an author who has work to develop a strong personal brand, versus an author who did not invest any resources in building an online presence.

In the coming year, I urge you to devote some time to developing a plan that includes all of the aforementioned elements. Decide how much time you can devote to each aspect of building your brand and also where you will need to invest in receiving help from experts.

Get Caught Reading

May 4th, 2011

In celebration of Get Caught Reading Month, FSB Associates is proud to announce the launch of the newly redesigned Get Caught Reading Web site. We have been an active sponsor of the web site since 2004, and decided it was time for a facelift. The new site has updated technology, a more contemporary design, and features the Libraries Matter author videos by such authors as Sebastian Junger, Jessica Harper, Garrison Keillor, and more. We’re happy to volunteer our efforts for the Association of American Publishers to show our commitment to literacy.

Get Caught Reading is a nationwide campaign to remind people of all ages how much fun it is to read. May is Get Caught Reading month, although the campaign is promoted throughout the year. Get Caught Reading is supported by the Association of American Publishers (AAP). Launched in 1999, “Get Caught Reading” is the brainchild of former Congresswoman and AAP CEO Pat Schroeder. She saw the opportunity to spread the word about the joys of reading through an industry-supported literacy campaign.

Because of research indicating that early language experience actually stimulates a child’s brain to grow and that reading to children gives them a huge advantage when they start school, the program hopes to encourage people of all ages to enjoy books and magazines and to share that pleasure with the young children in their lives.

The site has celebrity and members of Congress Get Caught Reading posters, which are available for ordering. You can also find information on literacy, newsletters, and information for booksellers, teachers and librarians.

What young child will you enlighten with the power of reading?

Managers, Motivate!

April 27th, 2011

This week we have two business books specifically aimed at managers. It’s said that the best companies are those with the best managers. The pressure put on managers to succeed is an unrelenting force making informative resources critical to progress. Former CEO and President of Verizon Wireless, Denny Strigl, and business coach, Brian Tracy, are two authors featured here that have compiled essential methods that promise to supercharge business performance in managers and their teams everywhere.

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results by Denny Strigl and Frank Swiatek

For managers, behavior is the real key to achievement. In order to stop struggling and start delivering, you need to close the gap between what you know and what you do. That’s been Denny Strigl’s method, and now it can be yours, too.

Among the most prominent architects of the wireless communications industry, the former Verizon Wireless president and CEO has had one of the most remarkable careers in modern business. In Managers, Can You Hear Me Now?, Strigl shares all the skills and techniques he used to build Verizon into one of the greatest growth companies in any industry. You’ll learn how to:

  • Create a corporate culture where trust, respect, and integrity flourish — and employees and customers alike are appropriately served
  • “Eliminate the fluff,” get focused, and stop wasting time on things that don’t matter
  • Address issues proactively before they become problems — even employee performance issues
  • Get past your “blind spots,” reinforce priorities consistently, and communicate with clarity
  • Master the Four Fundamentals of Management: growing revenue, getting new customers, keeping the customers you already have, and eliminating costs

Managers, Can You Hear Me Now? includes additional suggestions for bringing the best of your energy and passion into your work, helpful anedcotes from Strigl’s career, simple self-assessment questions, and even a look at how your business day as a successful manager should play out.

Whether you’re the CEO of a large corporation or run your own small business, the lessons from Managers, Can You Hear Me Now? are sure to come through — loud and clear.

Managers, Can You Hear Me Now?: Hard-Hitting Lessons on How to Get Real Results from McGraw-Hill is available on Amazon and Barnes & Noble.

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People by Brian Tracy

As a manager, it’s your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It’s not a return on investment. . . it’s a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

In this essential guide, Brian Tracy, the Master of Motivation, shows you how to unlock superstar performance from every single member of your work team. Based on decades of research and thousands of hours invested in maximizing personal and organizational performance, the hard and fast secrets of what you can do (and what you should stop doing) to inspire your employees to peak performance are now available. Packed with powerful, practical ideas and strategies, Full Engagement! shows you how to:

  • create a high-trust work environment
  • drive out the fears that hold people back
  • set clear goals and objectives
  • unlock the potential of each person
  • motivate and inspire employees to greater heights than they ever believed themselves capable of
  • trigger the “X Factor” that maximizes productivity
  • recognize, reward, and reinforce their efforts in a way that energizes each and every one of your people

Your ability to channel the human energies of your staff into higher levels of productivity and performance is the yardstick by which your ability as an executive will be measured.

The great news is that now you have everything you need right in your hands. In this eye-opening book, you’ll learn how to do and say the things that will make your people feel confident, happy, and motivated. . . and allow you to deliver consistently outstanding results for your company.

In these tough economic times, everyone is expected to produce more with less. The only way to succeed is to consistently inspire your people to perform at their absolute best. Full Engagement! provides you with the keys to unlocking not just the hidden drive and abilities that exist within every one of your people. . . but also your own.

Full Engagement!: Inspire, Motivate, and Bring Out the Best in Your People from AMACOM is available on Amazon and Barnes & Noble.

Twitter Tools for Tweeting

April 25th, 2011

by Ken Ishii

If you made the big step into the microblogging world of Twitter, then you deserve a good pat on the back.  News of Twitter’s utility as an information speedway during international crises and the platform’s ability to ignite publicity wildfire have made headlines worldwide.  It’s quite obvious that you’ve added an incredibly versatile and powerful instrument to your PR arsenal.

So your account is set. You uploaded your favorite profile picture, crafted a sharp bio, splashed your background with eye-catching graphics, added like-minded users to your following list, and even posted fully-loaded tweets complete with searchable hashtags, user handles, and shortened urls that link to your web site or blog. Well done.

By now you might have realized that Twitter, while fascinating, is a voracious time gobbler. Rummaging through streams of countless updates from your news stable and scrambling to respond to every retweet, reply, mention, greeting, and inquiry, you might notice the day pass before you even get to your direct message inbox. Add to this the chore of finding new people to add to your community and you’ll probably begin to wonder if your toe-dip into the social media pool hasn’t suddenly pulled you in above your head.

Fortunately for us, a bevy of tools has surfaced over the past couple of years to help cut down your maintenance time so you can get down to the business of perfecting that complex craft of writing catchy 140-character-confined copy.

Hootsuite

I’m putting our favorite one first. By far, if there’s one tool that will have the biggest impact on your social media productivity, control, and insight it would be an online brand management system. While there are a few on the market, we prefer Hootsuite because of its ease of use, features, and lack of software to install on your computer.

The free version of Hootsuite offers more than enough for most users out there. Hootsuite has an interface that puts you in full control of your account. The dashboard is made up of customizable columns that can display a variety of information streams such as your home feed, lists, trends, mentions, direct messages, retweets, schedules and more without having to change pages on the screen. There’s even an analytics tool to see how people are reacting to your tweets.

This tool is highly recommended. It has a slight learning curve, but there are instructional videos and official Hootsuite help topics to guide you.

Twitter Search

While Twitter and Hootsuite both have search boxes and allow for some basic filtering, you’ll need a tool like Twitter Search to add precision to your searches. Click on the advanced search button to start targeting your search with filtering options that include words, people, places, dates, sentiment, and more.

Twittonary

With only 140 characters to convey thoughts into meaningful tweets, you’ll find users exercising some creative messaging.  The use of established acronyms and abbreviations, as a result, could come off as cryptic to the uninitiated. Twitter glossaries and dictionaries make it easy to decipher codes you run into as well as help you apply Twitter speak to your own messages.

Twellow

Finding the right people among the millions of users is no easy task. Thankfully the online world works much like the physical one. If you were looking for a doctor, plumber, or caterer in the real world, asking around on the streets probably won’t get you very far. You might, instead, look to your local Yellow Pages. Twello works the same way but for Twitter. Find users by category, area, or name just like you would with a phone book.

TweetStats

TweetStats acts like your Twitter account’s personal assistant. This Twitter statistics application will feed you information about your Twitter activity without judgement. Just the facts on the frequency of your messages by time, day, month, and year. Tweetstats can also tell you what your popular keywords are and the amount of time you spend engaging with other users.

Klout

At some point you may be interested in knowing how effective you are on Twitter. While Hootsuite and Tweetstats metrics can help you gain insight into your Twitter activity, a service like Klout will give you a Twitter assessment that will help you decide whether your social networking approach is working or not. Using a proprietary scale, Klout will compute a score based on your activity and networking that you can brag to your friends about or work on to bring up to par. Other assessment services exist, but Klout, for now, is the most widely used.

Friend or Follow

There are many reasons why your followers/following lists are important. Mainly, your concerns should be that your networks can become indicators of who you are to potential new followers and that a Twitter restriction on the number of followers in your allowance may prevent you from adding new people to your network if you let spammers in. Friend Or Follow is a useful tool that allows you to see the relationships between you and those you follow and those that follow you so that you know precisely what kind of users make up your community.

A little poking around online will lead you to a wide variety of Twitter tools and services aimed at enriching your tweeting experience. Since new products are always being added to the marketplace, it’s a good idea to ask around before spending too much time on any one application.