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Fauzia's Blog


Why You Should Connect Your Site to Google Analytics

If you can’t measure it, you can’t manage it. Or, what isn’t tracked can’t be improved. If you have a website, you have to know if it’s working for you. It’s important to know what specifically is working well so you can do more of it. It’s great if your mom is visiting your website, not so great if only your mom is visiting your website. The easiest and most effective way to track your website progress, and discover what’s … Read More

Making My Case: Why Authors Need Websites

I heard there’s a rumor going around in book publishing that authors don’t need websites. I kid you not, in 2014 I still hear people saying authors don’t need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a great website up, keep it updated with fresh content and still have coveted writing time? If you are an author, you may view getting your website up as a time-suck … Read More

Staying Connected: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started and Keep Going, my first 20 digital marketing tips for authors. Now it’s about staying connected. Branding isn’t about building something and then walking away. Your brand is a relationship you have with your community and something to invest in continually. It may sound daunting to stay digitally connected all the time, but a little effort can go a long way. And as an author, you have the hard … Read More

Ask Yourself these 14 Questions to Expertly Market Your Book

                  There’s really never been a better time to be an author. There is a lot more competition than ever before, but there are also a lot more opportunities. For the first time in the history of publishing, authors have direct access to their readers. Our new world of direct access to readers requires authors to spend more time and effort to get the word out about their books, but with that … Read More

Keep Going: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market … Read More

Getting Started: 10 Digital Marketing Tips for Busy Authors

You are an author. Your book is finished. Or you are still working away page by page. You wish your book would sell itself due to its sheer brilliance, but realistically, you know it’s going to take some leg work to market your book. You want to share your story and get your message out into the world, but with today’s endless list of social media sites and tools, you feel a little overwhelmed. You are faced with a myriad … Read More

How to Engage Readers with Your Facebook Page

Just when you thought you were all set to promote your book on your website, I’m writing to you about making your Facebook fan page shine. Spending time on social media sites can feel like a time sink. I know, but there is a bright side. Your Facebook fan page (unlike a personal Facebook page) is accessible to everyone and the sooner you begin, the sooner you can build up your fan base. If you are new to using Facebook, … Read More

11 Ways to Promote Your Book Year Round

I probably don’t have to tell you that marketing your book is a year-round endeavor. Today’s digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider. 1. Get a jumpstart. Build … Read More

Why Every Author Needs a Digital Marketing Advisor

Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book’s success. I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing … Read More

Living Wholeheartedly – An Experiment

Last year the fabulous Seth Godin recommended an audio program by Brene Brown that changed me in so many profound ways. I consider that recommendation and then listening to the audio program one of the highlights of 2013. It is called The Power of Vulnerability and I can’t recommend it more. Her work inspired me so much that I pinned her 10 Guideposts for Wholehearted Living on my bulletin board. Ms. Brown is a sociologist, and her guideposts are based … Read More