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Fauzia's Blog

How to Be Your Own Boss in Book Publishing

Exceptional Women in Publishing

On March 26, 2015, I will be attending and speaking at the Exceptional Women in Publishing (EWIP) conference. If you are in the Bay Area, I hope to see you at this interesting conference for women in media and publishing. I will be joined by two amazing women entrepreneurs, Charlotte Abbott (Content and Media Strategist, Abbott Communications) and Jill Tomich (co-founder of  Slicebooks) We all run companies that specialize in digital marketing, publicity, strategy and content development. Our panel is called: … Read More

10 Things I Know for Sure About Book Marketing

I am often asked what I know for sure in the book publishing, book marketing, and digital marketing industry. While there isn’t one magical formula for every author and every book, there are some specific steps you can take to carve out your niche, build your brand and create a community. You can’t just do social media. You have to combine your social media efforts with social networking. Social media is what we create and upload. It is a one-to-many … Read More

55 Digital Branding Tips for Authors

To help you navigate the digital marketing landscape and build your audience for your book, I put together a list of 55 things that can help you establish your brand over the long haul. You just may be surprised at how much you enjoy the journey of connecting with your readers and how building your brand is not as daunting as you might think.   Start developing your brand and platform as soon as you have an idea for a … Read More

7 Ways to Overcome Your Fear of Public Speaking

People fear public speaking more than death. No one wants to make an embarrassing mistake—especially with rows of faces watching. Sure it can get your heart racing and your palms sweaty, but that doesn’t mean your fear has to stop you. As author Brene Brown says, Courage starts with showing up and letting ourselves be seen. It may be difficult to overcome your fear of public speaking, but isn’t it worth it if you can help people by sharing your … Read More

The Do’s and Don’ts of Digital Marketing for Authors

We all complain about social media because it takes so much time, but there is nothing we can do about it. It’s the way the world has changed and we have to adapt. Social media gives authors an unprecedented opportunity to build a brand and create community—especially with a plan for your digital marketing efforts. Here are some dos and don’ts as you create your digital marketing plan and embrace social media. Don’t get attracted to the first shiny object. … Read More

5 Ways to Live Fearlessly in the New Year

I love Theodore Roosevelt’s quote about the man in the arena. “It’s not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly live, we have to get into the arena. We have to take risks, strive, stumble, sweat, and dare greatly.  Living fearlessly isn’t living without any fear; it’s just not letting your fears call the shots. Here are … Read More

21 Ways to Give Back this Holiday Season

“Give yourself entirely to those around you. Be generous with your blessings. A kind gesture can reach a wound that only compassion can heal.”―Steve Maraboli When you share small acts of kindness, you are giving back more than you might think. You spread cheer to someone else. You elevate your own mood. You inspire more giving. Giving can have a ripple effect. The recipient of your act of kindness benefits, and so do any witnesses. Oh, and you just may … Read More

The Age of the Specialists

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is … Read More

How to Give Someone User Access to Your Google Analytics

If you outsource your website analytics or you want someone on your team to be able to access your Google Analytics, here are the steps you need to take: Step 1                                                                    Sign in to your Google Analytics account at Step 2 Click on the website Analytics profile you’d like to invite a new user to under the “Account Home” section. Step 3 Click the “Admin” button. Step 4 Click the “Users” tab under the “Profiles” section, and then click the “+ New User” … Read More

Your Website and Google Analytics 101

As an author, you need to have a website so your readers and community can learn about you. In order to know if your website is attracting traffic and is working for you, take advantage of free Google Analytics and connect your website. Google Analytics can tell you so much information even at a glance. If you are new to Google Analytics here’s a little overview to help you get familiar with the data you can collect and review. Google … Read More