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Fauzia's Blog

Building Relationships One Tweet, One Post, One Friend at a Time.

by Leyane Jerejian A communications and marketing specialist, Leyane is the latest publicist to join FSB Associates and has experience in many different areas of marketing, including e-mail marketing, client relations, event planning, and project management. Social Media in 2011 2010 brought an onslaught of social media buzz and hype. Since the early part of the century, the trend of social media has spread to virtually every corner of the globe. Like a tidal wave, we couldn’t predict how large … Read More

PR Quick Links

Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful. 1. Alltop (top stories and blogs by every topic imaginable) All Top 2. PR Daily from Ragan’s. They have a great newsletter: PR Daily 3. I think you have seen this: FSB’s blogger directory FSB Media 4. HARO Help a Reporter Out Nice video explaining the service and blogger outreach: 5. Top Newspapers by Twitter followers 6. Top Newspapers on … Read More

Marketing Tips for Authors: Go Digital. Start Early. Be Authentic.

By Fauzia Burke Anyone who works in the book industry will tell you it’s the people that make our industry so amazing. Everyday I work with publishers who are generous and smart and want to do right by their authors. So when I started working on a piece on marketing tips for authors, I decided to tap into the collective intelligence of our industry. I asked them, “What is the one marketing tip you would give to authors?” Of course … Read More

Happy Days

By Ken Ishii We’re all smiles at FSB and what’s not to be happy about?  Fall (arguably the most romantic season) is here and along with the new season we’ve got new projects, achievements and, greatest of all, people added to our workplace. This month our shelves are lined with projects from every end of the genre table.  We’re performing balancing acts with titles ranging from Carmine Gallo’s business marketing book The Innovation Secrets of Steve Jobs to Annexed by … Read More

Twitter 101: Tips to Get You Started

By Fauzia Burke I have a confession to make: I was not an early adopter of Twitter. To be honest, I didn’t get it. I didn’t get the language. It seemed like a string of links to even more things I had no time to read. It felt overwhelming.LinkedIn and Facebook made sense as a perfect extension of networking I was already doing, but the charm of Twitter eluded me. Sound familiar? I hear the same thing from many people, but … Read More

5 Easy Ways To Build Your Digital Reputation

By Fauzia Burke Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good … Read More

Looking for a Job? Throw Away Your Resume

By Fauzia Burke As the needs of our clients increase and FSB expands to serve them better, I find myself looking to hire people. However, this year, my approach is very different. As we are working on branding authors on the web, I am looking for people who can demonstrate that they have the skills to help us market and publicize books in a new way, using social media and web technologies to communicate a story. What I have found … Read More

Q&A with Fauzia

by Ken Ishii Before facing the challenges for themselves, many writers underestimate the difficulty of getting a book published. That’s where publishing expert and author Marcela Landres steps in. At the same time, those same writers often overlook the arduous task of book publicity and may be unfamiliar to major changes made to the game. That’s where FSB steps in. Marcela featured Fauzia recently in an interview for her award-winning e-zine, Latinidad, that covers online book publicity and offers writers … Read More

Online Branding for Writers

By Fauzia Burke If I were an author in today’s competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer. Publishing a book or any professional writing is a small business and authors should look at it as such. Sure, the publisher will offer support and expertise, but it is the author’s responsibility for building a long term Web strategy. Now, … Read More

I’ll Take a Community with That Book, Please!

By Fauzia Burke With today’s search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing? Today’s readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors. They don’t just expect a book, they expect a community with their book. I often hear publishers say that there are “very few … Read More