Call us: 760-585-2252

Archive for the ‘Social Media Tips’ Category


7 Ways to be Effective on LinkedIn

By Fauzia Burke All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience is where professionals connect and help each other to be effective, productive and successful. LinkedIn is a great way to build your network, relationships and … Read More

12 Ways to Build Your Brand and Promote Your Book on Twitter

An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media.” That’s the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible. You … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.

Twitter Tip: How to Organize with Lists

by Ken Ishii It’s no secret that online social networking is an efficient way to spread news fast and far. Great news for authors. And among social networks out there, Twitter has proven itself a powerful vehicle able to drive users to both familiar and new communities with little effort. If you don’t have one yet, you should really open a Twitter account quickly before you lose a golden username to someone too quick to the draw. Already a member? Then … Read More

12 Social Media Tools for Publicity

by Fauzia Burke The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I … Read More

Twitter Tools for Tweeting

by Ken Ishii If you made the big step into the microblogging world of Twitter, then you deserve a good pat on the back.  News of Twitter’s utility as an information speedway during international crises and the platform’s ability to ignite publicity wildfire have made headlines worldwide.  It’s quite obvious that you’ve added an incredibly versatile and powerful instrument to your PR arsenal. So your account is set. You uploaded your favorite profile picture, crafted a sharp bio, splashed your … Read More

Social Networking Importance

By Fauzia Burke We recently posted a Twitter basics blog post that covered the fundamental parts of tweeting that many beginners find confusing. Well, the response has been quite positive and a few of our clients have expressed an interest in knowing whether or not social networking was really worth the extra effort for authors. The overall answer is yes. We’re getting to a point today where authors are thought to be behind the curve if social media tools are … Read More

Twitter Tweet Anatomy

by Ken Ishii For authors, Twitter is an incredible platform for promoting not only your book(s), but publicizing you – as an author, as an expert, as a person.  Twitter gets compared to Facebook and texting when, really, it’s a social networking platform unlike anything out there. There are millions of people on Facebook and it’s the top social networking service for good reason.  Using Facebook is a great way to connect with friends, family, and people that have decided … Read More

2010 Social Media Stats and Insight

Happy New Year to everyone out there. Hope you had an enjoyable, safe and sound holiday with all your loved ones. Now that “2K10” is set tidily in our past, a collection of social media reports and statistics detailing top trends from last year have surfaced to help anyone lost at digital sea get back on route to where the online action is. Now that there are over 300 social media services vying for your time, it’s wise to know … Read More

Study: Twitter Chatter Sells Books, Sometimes

By Fauzia Burke Recently, two Hewlett Packard scientists developed an algorithm that projected movie sales with 97% accuracy based on Twitter chatter alone. Inspired by this and other recent social media studies, my staff and I decided to conduct some social media research of our own to see if Twitter chatter sells books. As promised in my previous post, I would like to share the preliminary findings of our research based on the perceived correlation between Twitter chatter and Amazon rankings. … Read More