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Archive for the ‘SEO’ Category


How to Give Someone User Access to Your Google Analytics

If you outsource your website analytics or you want someone on your team to be able to access your Google Analytics, here are the steps you need to take: Step 1                                                                    Sign in to your Google Analytics account at google.com/analytics. Step 2 Click on the website Analytics profile you’d like to invite a new user to under the “Account Home” section. Step 3 Click the “Admin” button. Step 4 Click the “Users” tab under the “Profiles” section, and then click the “+ New User” … Read More

Your Website and Google Analytics 101

As an author, you need to have a website so your readers and community can learn about you. In order to know if your website is attracting traffic and is working for you, take advantage of free Google Analytics and connect your website. Google Analytics can tell you so much information even at a glance. If you are new to Google Analytics here’s a little overview to help you get familiar with the data you can collect and review. Google … Read More

Why You Should Connect Your Site to Google Analytics

If you can’t measure it, you can’t manage it. Or, what isn’t tracked can’t be improved. If you have a website, you have to know if it’s working for you. It’s important to know what specifically is working well so you can do more of it. It’s great if your mom is visiting your website, not so great if only your mom is visiting your website. The easiest and most effective way to track your website progress, and discover what’s … Read More

Making My Case: Why Authors Need Websites

I heard there’s a rumor going around in book publishing that authors don’t need websites. I kid you not, in 2014 I still hear people saying authors don’t need a website. If it was a true rumor, many authors would exhale with relief. Who has the time to get a great website up, keep it updated with fresh content and still have coveted writing time? If you are an author, you may view getting your website up as a time-suck … Read More