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Archive for the ‘Productivity’ Category


12 Social Media Tools for Publicity

by Fauzia Burke The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I … Read More

8 Ways to Develop Better Relationships with Bloggers

By Fauzia Burke When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves … Read More

Looking for Balance in a 24/7 World

By Fauzia Burke It is not uncommon for me to get business e-mails at 6:30 a.m. or 12:00 midnight. Until recently, it was also not uncommon for me to answer them. However, this year for my birthday I’ve decided to give myself the gift of balance. We live in a culture of 24/7 work and it has become normal to many of us. We have raised the expectation of availability to a point that is unhealthy. Recently, a potential client … Read More

PR Quick Links

Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful. 1. Alltop (top stories and blogs by every topic imaginable) All Top 2. PR Daily from Ragan’s. They have a great newsletter: PR Daily 3. I think you have seen this: FSB’s blogger directory FSB Media 4. HARO Help a Reporter Out Nice video explaining the service and blogger outreach: MyRagantv.com 5. Top Newspapers by Twitter followers Journalistics.com 6. Top Newspapers on … Read More