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Archive for the ‘Productivity’ Category


5 Ways to Manage Stress this Holiday Season

Holidays can be a stressful time. Every time I am in a parking lot of a shopping mall and see people fighting over the last parking spot, I think we need to all remember this is supposed to be a joyous time. I have discovered 5 ways that keep myself less stressed and I hope they help you too: 1. Gratitude. November is the month for showing gratitude. The holiday season reminds people to take stock. You are more likely … Read More

How to End Every Day with Zero Emails

Email has taken over our business day as well as nights and weekends. I made a promise to myself at the start of this year to end everyday with 0 emails in my in-box. At first I thought it was impossible, but as time went on I not only learned to manage email more efficiently, I took charge on my day and got a lot more done. So in case you are looking to free yourself from the in-box overload, … Read More

Cultivating Super Fans with eNewsletters

Social media is sexy, but the real power of your relationship with your fans is in email newsletters. The people on your mailing list are your “Super Fans.” They are the ones who have given you permission to show up in their inbox. That invitation is very valuable. Think about it, when was the last time you signed up for a newsletter. Probably not for a while. Once I asked an author that question and she said, “oh I don’t … Read More

10 Important Stats for Authors

By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales … Read More

7 Ways to be Effective on LinkedIn

By Fauzia Burke All social networking venues are not created equal. Each has its own identity. What works on Facebook may not work on LinkedIn or on Twitter. While you can use all social media platforms for an integrated approach to market your book or business, you have to know your audience. The LinkedIn audience is where professionals connect and help each other to be effective, productive and successful. LinkedIn is a great way to build your network, relationships and … Read More

New Marketing Mantra: Assess, Delete and Respond

Being super diligent was good when the world moved slowly, but today being diligent slows you down, and can slow down the people around you.

Wanna Be Successful? Make a Do-Not-Do List

by Fauzia Burke “Deciding what not to do is as important as deciding what to do.” — Steve Jobs As women entrepreneurs, we often take on more than we can handle. Often the “to-do” lists from projects, family schedules, home, business, clients, staff, etc., can bury us. However, when I finally learned to make a Do-Not-Do list, I freed up my time and energy to focus on my most important priorities. Now anything that comes between me and my priorities … Read More

September Resolutions

Every year September gives me a second start to the year. My kids go back to school and the summer fog lifts from my mind. It’s usually a great time for me to get some stuff done. So like my kids, I buy some school supplies: an inspiring journal, a new calendar and my favorite pens. Unlike January when the temperatures are almost the same as December and February, September actually feels like a shift as we transition from warm … Read More

10 Skills to Thrive in PR Learned from Reality TV

I have a confession to make. My guilty pleasure is reality competition shows like Project Runaway, Top Chef and Amazing Race. I know I am not alone because all these shows have seen years of success and ratings. Recently, I thought working in PR is a lot like being a candidate in a reality competition: same pressures, same deadlines, same high expectations. I also noticed that there are some common skills between the candidates who do well in these shows … Read More

PR Is Stressful, But You Don’t Have to be a Stress Monster

I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don’t think that has to make the entire profession stressful. Some of our industry’s drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a “perverse pride in how … Read More