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Archive for the ‘Business’ Category


6 Tips for Honestly Asking for What You Need

Imagine how much less complicated life could be if no one has to guess what you want, including you. Live the life you want and ask for what you need to make that happen. Be courageous. Be direct and clear. I am certain that improving our ability to ask can enhance every aspect of our lives – our marriages, careers and our personal lives. I share some helpful steps you can take to get clear on what you want and … Read More

How to Be Confident at Work Without Appearing Arrogant

Originally appeared on Inc.  I heard someone say once that there is a fine line between arrogance and confidence and I immediately thought: That’s not true. There’s a huge difference. I feel some people exemplify the difference perfectly. Malala Yousafzai is confident enough to talk with world leaders and ask them to change their policies. Yet she never seems arrogant. Why is this important? It’s an important distinction because we like working with confident people, but we don’t like engaging with arrogant … Read More

5 Ways to Live Fearlessly in the New Year

I love Theodore Roosevelt’s quote about the man in the arena. “It’s not the critic who counts.The credit belongs to the man who is actually in the arena whose face is marred by dust and sweat and blood. If we want to truly live, we have to get into the arena. We have to take risks, strive, stumble, sweat, and dare greatly.  Living fearlessly isn’t living without any fear; it’s just not letting your fears call the shots. Here are … Read More

The Age of the Specialists

Get specific. Those two little words mean so much. Get specific is a great writing tip, and a great way to write a To Do list. When you get specific in conversation, people know precisely what you are talking about. As a business owner, I’ve learned that you can provide the most value to your customers and clients when you are a specialist and not a generalist. The old saying that you can’t be all things to all people is … Read More

Fauzia’s Radio Show Interview

Listen to Fauzia’s great interview with Kristin Hiemstra, from The Art of Potential Radio Show to learn about marketing books on-line,  how the publishing industry has changed and the best way to build an on-line following. From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes … Read More

Married to Your Work: How to Be in Business with Your Spouse

“The secret of a happy marriage is finding the right person. You know they’re right if you love to be with them all of the time.” — Julia Child My husband and I were both working in the publishing industry 18 years ago when I had an idea to start my own business. I wanted to promote books online. I left a great job to follow my interests, but thankfully, my past employer became my first client. Within a year … Read More

The Biggest Marketing Launch of My Career

You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013). This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique … Read More

Social Media vs Social Networking

Although most of us use the terms interchangeably, there is a difference between social media and social networking. For me, understanding the distinctions was a big aha moment. To develop a comprehensive and effective digital marketing strategy, it is helpful (even crucial) to understand the differences. Social Media Social media is the media (content) that you upload — whether that’s a blog, video, slideshow, podcast, newsletter or an eBook. Consider social media as a one-to-many communication method. Although people can … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

18 Lessons in 18 Years

By Fauzia Burke Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic. That was it. I was in love. Two months later I quit a job … Read More