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Archive for the ‘Branding’ Category


12 Ways to Build Your Brand and Promote Your Book on Twitter

An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media.” That’s the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible. You … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.

The Six Elements of Digital Marketing Success for Authors

by Fauzia Burke There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use … Read More

Personal Branding Advice for Authors

by Fauzia Burke With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author. Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, “What’s in it for me? Why should I invest in building my brand online?” The most important element of a personal brand is … Read More

Developing Your Digital Marketing Blueprint

by Fauzia Burke Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded¬†slide presentations to help you along. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of … Read More

There Is No Competition for ‘YOU’

by Fauzia Burke With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author. Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, “What’s in it for me? Why should I invest in building my brand online?” The most important element of a personal brand is … Read More

5 Easy Ways To Build Your Digital Reputation

By Fauzia Burke Social media has given us great ways to protect and build our digital reputations. Today we have the ease of searching conversations, the ability to set alerts to help us monitor our names, the constant availability of learning opportunities and more ways to communicate and interact with others. All of these tools, which were not available just a few years ago, now make it possible for us to be proactive in maintaining, building and protecting our good … Read More