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Archive for the ‘Branding’ Category


3 Elements of a Successful Online Platform

For most authors, the days of writing an amazing book and then just sitting back and watching it become a bestseller are over. It takes countless hours of promotion to see a book become a commercial success. And even authors working with a traditional publishing house are seen as “partners”–someone who will aid, and sometimes drive, the publisher’s promotional efforts. An author’s online brand has never been more important. I believe there are three steps for developing a successful online … Read More

Three Steps to Online Branding Success for Authors

When I talk to my friends who are agents and publishers, they all say they give authors advice and documents that walk them through the online marketing opportunities and timelines. The bigger publishers even have author portals with lots of important and useful information. I wonder then, why do so many authors I speak with say “why didn’t someone tell me that.” I speak and work to promote authors online and almost all of them feel that their needs are … Read More

Digital Branding for Authors: When to start, What to do and Why it’s important

Authors, do you know your readers? If you know your readers well and can answer this question in detail, you could be on your way to publishing a successful book. I’ve worked in the book publishing industry my whole career and there’s one thing where we all (agents, publishers and publicists) can agree: the time to start building a relationship with your readers and listening to your audience is long before your book is published. You might think the most … Read More

Keep Going: 10 Digital Marketing Tips for Busy Authors

                Hopefully you’ve read Getting Started, my first 10 digital marketing tips for busy authors. This is wave two. Remember, the most effective marketing plan for your book is one that you work on continuously. I know it’s easy to get social media fatigue (or overwhelm) by thinking of all the possibilities of what you can do online … but just take it step by step. Soon you will have a process to market … Read More

Your Brand is Your Baby

Wait for it, wait for it. Your baby’s smile is coming. I promise. Sometimes when I am talking to clients, I use a newborn as a metaphor for personal branding. I know it’s crazy, but hear me out. The first four weeks of parenting a newborn is a one-way relationship. There is a whole lot of love flowing in your baby’s direction, and a whole lot of work — feeding, changing, caring for and soothing. Without a doubt, it’s exhausting, … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More

8 Ways to Increase Engagement on Facebook

By Fauzia Burke As of January 2013, Facebook has 1 billion users. 219 billion photos have been uploaded and there have been 140.3 billion friend connections. The average age of users is about 22. Clearly Facebook is not going anywhere and although my teens hardly use it anymore, many of us visit the site daily. From a business purpose, engagement is more important than fans. You can have a 1,000 fans but if only 2 people are interacting with you … Read More

In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either

By Fauzia Burke, I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round. If you are a little overwhelmed by the rapidly changing world of digital … Read More