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Archive for the ‘Book Publishing’ Category

Get Caught Reading

In celebration of Get Caught Reading Month, FSB Associates is proud to announce the launch of the newly redesigned Get Caught Reading Web site. We have been an active sponsor of the web site since 2004, and decided it was time for a facelift. The new site has updated technology, a more contemporary design, and features the Libraries Matter author videos by such authors as Sebastian Junger, Jessica Harper, Garrison Keillor, and more. We’re happy to volunteer our efforts for the Association of American … Read More

RIP Hardcovers … Long Live the Kindle

By Fauzia Burke I wonder if manufacturing hardcover books makes sense anymore? In talking with fellow publishing friends, we agree that the current publishing model is not ideal. For example, selling books essentially on consignment, taking huge returns, giving advances that don’t earn out, not having enough marketing dollars, all create huge challenges to the current model. The biggest threat to this model is not the e-book or the Internet, it is the hardcover book. As a Kindle user I … Read More

I’ll Take a Community with That Book, Please!

By Fauzia Burke With today’s search empowered readers, do we need to market and publish books differently? Does general publishing makes sense in an age of Google searches, micro communities and niche marketing? Today’s readers are tech savvy and resourceful. They know how to get the information they need and have higher expectations from publishers and authors. They don’t just expect a book, they expect a community with their book. I often hear publishers say that there are “very few … Read More