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Archive for the ‘Book Publishing’ Category


3 Elements of a Successful Online Platform

For most authors, the days of writing an amazing book and then just sitting back and watching it become a bestseller are over. It takes countless hours of promotion to see a book become a commercial success. And even authors working with a traditional publishing house are seen as “partners”–someone who will aid, and sometimes drive, the publisher’s promotional efforts. An author’s online brand has never been more important. I believe there are three steps for developing a successful online … Read More

How to Be Your Own Boss in Book Publishing

Exceptional Women in Publishing

On March 26, 2015, I will be attending and speaking at the Exceptional Women in Publishing (EWIP) conference. If you are in the Bay Area, I hope to see you at this interesting conference for women in media and publishing. I will be joined by two amazing women entrepreneurs, Charlotte Abbott (Content and Media Strategist, Abbott Communications) and Jill Tomich (co-founder of  Slicebooks) We all run companies that specialize in digital marketing, publicity, strategy and content development. Our panel is called: … Read More

The Biggest Marketing Launch of My Career

You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013). This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique … Read More

10 Important Stats for Authors

By Fauzia Burke Book Buyers 2010 stats: More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42. Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. Source Study 2012: Avid book buyers skew older, and female 64%; The #1 principal way of discovering new books? Personal recommendations 48.2% Source Book Sales … Read More

Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

6 Steps for Finding the Best PR Firm for You & Your Book

Before you begin your search, think about your PR goals. Once you identify your goals, you’ll be able to find an agency that can help you achieve them.

Fake Reviews are Worse than Bad Ones

Recently I read an article published in the New York Times called, The Best Book Reviews Money Can Buy, by David Streitfeld, about authors who are paying for reviews in order to help promote and sell their books and increase their visibility. Instead of real reviews from real people, these paid for, all favorable reviews, are written by people who are just churning out reviews, and sometimes don’t even read the book they are reviewing. Then another story broke about … Read More

We Need Your Voice: An Open Letter to Publishing Sales Reps

If you are a sales rep and not engaging in social media, you are missing a great opportunity—an opportunity your competitors may not be missing.

It Takes a Village to Promote a Book

by Fauzia Burke “Markets are conversations,” said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called “It’s 2010: You Really Need to be on Facebook”, I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you’d think that I had asked people to walk around naked. … Read More

FSB Associates at Book Expo America 2011

To celebrate 16 years of online publicity business, FSB founder and President, Fauzia Burke, has taken the company to the Javits Center in New York City to officially debut at this year’s BookExpo America 2011. Being a recognized vendor at BEA is a big deal for FSB as it allows the company to better inform the public about its services and how they fit into the ever-changing publishing world which is right now abuzz with digital technologies. The online component … Read More