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Archive for the ‘Book Publicity’ Category


Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either

By Fauzia Burke, I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round. If you are a little overwhelmed by the rapidly changing world of digital … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More

6 Steps for Finding the Best PR Firm for You & Your Book

Before you begin your search, think about your PR goals. Once you identify your goals, you’ll be able to find an agency that can help you achieve them.

Fake Reviews are Worse than Bad Ones

Recently I read an article published in the New York Times called, The Best Book Reviews Money Can Buy, by David Streitfeld, about authors who are paying for reviews in order to help promote and sell their books and increase their visibility. Instead of real reviews from real people, these paid for, all favorable reviews, are written by people who are just churning out reviews, and sometimes don’t even read the book they are reviewing. Then another story broke about … Read More

PR Is Stressful, But You Don’t Have to be a Stress Monster

I have seen PR people stressed out, screaming, sending emails in all caps, and worse. A new study puts public relations as number seven on the top 10 most stressful professions. As a public relations executive, of course I have days that are stressful, but I don’t think that has to make the entire profession stressful. Some of our industry’s drama may be self-induced. According to a recent article by Rob Biesenbach, some people take a “perverse pride in how … Read More

It Takes a Village to Promote a Book

by Fauzia Burke “Markets are conversations,” said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called “It’s 2010: You Really Need to be on Facebook”, I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you’d think that I had asked people to walk around naked. … Read More

12 Social Media Tools for Publicity

by Fauzia Burke The explosion of social media in the last few years has brought with it a whole slew of social media applications and tools designed to help publicists deliver and monitor better results. As I have written before, I think social media has been a huge help for publicity. However, choosing the tools is important in helping you save time and be effective. I’ve compiled a list of 12 tools that lighten the social media workload at FSB, and I … Read More

8 Ways to Develop Better Relationships with Bloggers

By Fauzia Burke When authors come to me and say, “I want to reach book bloggers or mommy bloggers,” I often have to tell them that bloggers have very specific tastes. More specific than you probably realize. For example, when reaching out to mommy bloggers, it is really important to know the age of their kids. Pitching a YA novel to a mommy blogger with a baby won’t get you far. Pitching a Sci-Fi novel to a blogger that loves … Read More

PR Quick Links

Here are to 10 quick links to help you on your Web PR journey. Hope you find them helpful. 1. Alltop (top stories and blogs by every topic imaginable) All Top 2. PR Daily from Ragan’s. They have a great newsletter: PR Daily 3. I think you have seen this: FSB’s blogger directory FSB Media 4. HARO Help a Reporter Out Nice video explaining the service and blogger outreach: MyRagantv.com 5. Top Newspapers by Twitter followers Journalistics.com 6. Top Newspapers on … Read More