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Archive for the ‘Book Marketing’ Category


How to Use Pinterest to Promote Your Book

By Fauzia Burke You may think of Pinterest as a place where scrapbooking fans, home interior aficionados and fashionistas go to hang out online and share images, but Pinterest is a social networking site that can be used for so much more. A year ago, Pinterest increased its unique visitors by 155 percent in one month alone, according to HubSpot. Today Pinterest is evolving its features to include business — and not just personal — accounts. Pinterest is raising brand … Read More

In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either

By Fauzia Burke, I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round. If you are a little overwhelmed by the rapidly changing world of digital … Read More

Things I Got Wrong, and Things I Got Right in 2012

By Fauzia Burke As we wrap up 2012 and start to plan for the New Year I wanted to review the things I got right and the things I didn’t. In the past few years, there have been so many changes in the book industry, and in technology, that sometimes my only guide has been my intuition. Fortunately, our missteps can often teach us more than flawless execution. So here are the lessons I have learned in 2012: Why Press … Read More

12 Ways to Build Your Brand and Promote Your Book on Twitter

An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media.” That’s the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible. You … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.

It Takes a Village to Promote a Book

by Fauzia Burke “Markets are conversations,” said the authors of The Cluetrain Manifesto and it is still the number one thesis on their Web site. Social media allows you to have those conversations. When I wrote a Blog on Huffington Post called “It’s 2010: You Really Need to be on Facebook”, I was shocked by the response. In fact, Donna Fenn, author of Upstarts wrote on her Bnet blog that judging by the response, you’d think that I had asked people to walk around naked. … Read More

Developing Your Digital Marketing Blueprint

by Fauzia Burke Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded slide presentations to help you along. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of … Read More

‘You Gotta Be In It To Win It’

From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route and sell steadily for years, and yes, there are some that don’t sell well at all. We–publishers, marketers, authors–can make the same effort for both kinds of books and yet some books resonate with buyers better and more quickly than … Read More

Marketing Tips for Authors: Go Digital. Start Early. Be Authentic.

By Fauzia Burke Anyone who works in the book industry will tell you it’s the people that make our industry so amazing. Everyday I work with publishers who are generous and smart and want to do right by their authors. So when I started working on a piece on marketing tips for authors, I decided to tap into the collective intelligence of our industry. I asked them, “What is the one marketing tip you would give to authors?” Of course … Read More