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Archive for the ‘Book Marketing’ Category


How to Engage Readers with Your Facebook Page

Just when you thought you were all set to promote your book on your website, I’m writing to you about making your Facebook fan page shine. Spending time on social media sites can feel like a time sink. I know, but there is a bright side. Your Facebook fan page (unlike a personal Facebook page) is accessible to everyone and the sooner you begin, the sooner you can build up your fan base. If you are new to using Facebook, … Read More

11 Ways to Promote Your Book Year Round

I probably don’t have to tell you that marketing your book is a year-round endeavor. Today’s digital world provides you with endless ways to market your book and connect directly with your readers. Just like we all build relationships in the real world . . . with an investment of your time, you can build your readership online. As you put together your digital marketing game plan, here are some ideas for you to consider. 1. Get a jumpstart. Build … Read More

Why Every Author Needs a Digital Marketing Advisor

Today, every author needs a digital marketing advisor, or at least an experienced marketing advocate to protect their interests. This can be an agent, a marketing savvy friend or a digital marketing consultant, but the need is unquestionable and the development of your digital brand is essential for your book’s success. I have put together a list of aspects of your marketing plan and the type of advice you need to market your book successfully. If you are a marketing … Read More

Fauzia’s Radio Show Interview

Listen to Fauzia’s great interview with Kristin Hiemstra, from The Art of Potential Radio Show to learn about marketing books on-line,  how the publishing industry has changed and the best way to build an on-line following. From the Chapelboro site: Fauzia Burke is sought after by America’s top authors like Sue Grafton for her expertise in internet book marketing. With experience launching more than 2000 books she knows what she is talking about. Fauzia shares with us what it takes … Read More

The Biggest Marketing Launch of My Career

You may think the headline is an overstatement. I promise you, it is not. Today I am proud to celebrate the publication date of The Kennedy Half-Century: The Presidency, Assassination, and Lasting Legacy of John F. Kennedy By Larry J. Sabato (Published by Bloomsbury, October 15, 2013). This is a must read book for American history buffs everywhere. Not only does the book deliver unique, never before known, information about the assassination of our youngest president, it also gives a unique … Read More

7 Great Ways to Promote Your eBook

Today producing books (e or p) has never been easier, but promoting them has never been more difficult. There is a lot of noise in both online and offline media and trying to get attention is challenging for sure. However, publishing a book is a dream come true for every author so if you have finally finished your book, please take some time to celebrate. Just remember there is more work to do! In order to get your eBook in … Read More

5 Benefits of Personal Branding for Authors

By Fauzia Burke, “Branding is about everything.” – Tom Peters When I was growing up, my grandfather used to say “get an education because once you have it no one can take away from you.” I feel the same way about authors and their personal brands. As authors, once you build and establish your personal brand, no one can take it away from you. For some authors, the idea of a personal brand is uncomfortable. Some tell me that they … Read More

4 Ways to Create Compelling Content

If your business blog is all about what you want to write about and what you want to market and sell, your blog, as they say, could be an epic fail. While it’s great to generate regular content about your business and its niche, the driving factor for your content creation — whether your blog or your newsletter content — has to be centered around what your customers’ want. To create compelling content your customers can’t wait to devour, always … Read More

18 Lessons in 18 Years

By Fauzia Burke Do you remember where you were when you saw the Internet for the first time? I do. I was working at Henry Holt and an assistant asked me to check out something cool. He showed me a page of text on his computer. Nothing impressive yet, then he clicked on the word Paris and we went to a site in France. Like magic. That was it. I was in love. Two months later I quit a job … Read More

Best Marketing Options for Authors

By Fauzia Burke As authors, you know there are a lot of marketing options for promoting your book these days. There’s publicity, advertising and of course social media, but before you invest your money and time, it is important to know the benefits and challenges of the three types of marketing options (commonly known as Owned, Paid and Earned media by us marketing geeks). Owned is media you as an author control. It includes your website/s, social networks, blogs, videos, … Read More