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Archive for the ‘Author Branding’ Category


Does Social Media Sell Books? Gillian Flynn’s Agent Gives Her Perspective

By Fauzia Burke Those of you who know me are probably shocked at the title of this blog. You know I am a true believer in digital marketing and publicity and always suggest to authors that they should spend time developing a relationship with their readers. So why am I asking this question? For a couple of reasons: One because I am seeing social media burn-out in authors and second because I realized that two of the top selling authors … Read More

In 2013, If You Don’t Invest in your Career and Brand, No One Else Will Either

By Fauzia Burke, I know it’s not fair, but today along with knowing how to write a book and get it published, authors have to understand the digital marketing landscape as well. If you want to write books, publish them and sell them, you need to make an investment in your career and brand, and today that investment means having a digital marketing strategy all year round. If you are a little overwhelmed by the rapidly changing world of digital … Read More

Fake Reviews are Worse than Bad Ones

Recently I read an article published in the New York Times called, The Best Book Reviews Money Can Buy, by David Streitfeld, about authors who are paying for reviews in order to help promote and sell their books and increase their visibility. Instead of real reviews from real people, these paid for, all favorable reviews, are written by people who are just churning out reviews, and sometimes don’t even read the book they are reviewing. Then another story broke about … Read More

12 Ways to Build Your Brand and Promote Your Book on Twitter

An author recently reached out to me via email and said, “I’ve been tweeting for a couple of weeks and don’t see a change in my Amazon ranking. What am I doing wrong?” I told him, “Nothing. Twitter is just not an instant fix. It takes a long time to build a community in social media.” That’s the honest truth, but there are still ways to make sure the time you spend on Twitter is as productive as possible. You … Read More

4 Ways to Maximize Your Book’s Content on Social Media

If you want to become known as an expert in your field, you need to build your personal brand.

6 Tips for Designing Author Websites in 2012

By Fauzia Burke In 1996, we launched our first ever website. It was for the NY Times bestselling author Sue Grafton. Not only was it an honor to design our first site for such an important author, but at the time it was such a big deal that the New York Times even wrote about it. Today websites are common place and every author has a site. However, looking towards 2013 when forecasts predict that there will be 1.7 billion … Read More

The Six Elements of Digital Marketing Success for Authors

by Fauzia Burke There are six essential elements for successful digital marketing and when used together they make for a powerful combination. Each element is important on its own, but when you use all six together you will see a strategy that is effective, scalable and long term. Website — A professional website is the single most important step towards your digital marketing plan. Your website is your homebase, so make sure it is updated regularly and is current. Use … Read More

Personal Branding Advice for Authors

by Fauzia Burke With over 15 years of experience in online marketing, I can say without a doubt or any reservations, that developing a personal brand online is crucial to your success as an author. Personal branding is new to all of us, but its importance is growing exponentially. So the question I get asked most is, “What’s in it for me? Why should I invest in building my brand online?” The most important element of a personal brand is … Read More

Developing Your Digital Marketing Blueprint

by Fauzia Burke Here are seven steps to developing a digital marketing blueprint. Many people skip the first four, but these first few steps are the crucial difference between success and failure. I have also uploaded¬†slide presentations to help you along. Assess Your Situation – This first step is perhaps the most important. Before you can commit to doing more digital marketing, you need to know what’s working and what’s not. Take a snapshot of where you stand. Think of … Read More

‘You Gotta Be In It To Win It’

From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route and sell steadily for years, and yes, there are some that don’t sell well at all. We–publishers, marketers, authors–can make the same effort for both kinds of books and yet some books resonate with buyers better and more quickly than … Read More