by Ken Ishii
The weather may be cold outside, but book buzz surrounding our projects has been heating up the office. The publicists here are hard at work vying for precious exposure at a time when everyone is scampering for attention during the holiday shopping season. Perseverance has paid off, though, in the form of solid placements that have caught the attention of web viewers everywhere. Below you’ll find a sample of some of our recent favorite placements.
The Network is Your Customer by David Rogers
On The Huffington Post consultant and author David Rogers borrows from his book, The Network Is Your Customer, to share “Five Strategies for Business Growth in a World of Customer Networks.” This article represents important social media trends that are poised for greater action in 2011. The Network is Your Customer from Yale University Press is available on Amazon and Barnes & Noble.
Now Build A Great Business! by Mark Thompson and Brian Tracy
Mark Thompson and Brian Tracy, the business dynamic-duo behind the book Now, Build A Great Business!, speak to a young generation of entrepreneurs with advice on team building in the article, “Being A Great Leader Means Not Doing It Alone,” on Under30CEO.com. Now Build A Great Business! from AMACOM is available on Amazon and Barnes & Noble.
Cooking For Isaiah by Silvana Nardone
Those with celiac or on a gluten-free diet can shed worries over a lack of variety when they see the kind of spread author Silvana Nardone has to offer in her cookbook Cooking For Isaiah. Silvana Nardone and friends share an extravagant wheat-free feast while demonstrating what’s possible with a little kitchen ingenuity in the article, “Gluten-Free Potluck Dinner,” on ivillage.com. Cooking For Isaiah from Reader’s Digest is available on Amazon and Barnes & Noble.
The Nighttime Novelist by Joseph Bates
In The Nighttime Novelist, author Joseph Bates takes the labor out of writing for aspiring novelists by breaking fiction into small easily digestible sections and making the most out of daily time constraints. An article on suite101.com does an equal job by effectively outlining the contents of Joseph Bates’ book in, “The Nighttime Novelist is a Succinct Guide for Part Time Writers.” The Nighttime Novelist from Writers Digest is available on Amazon and Barnes & Noble.
ZooBorns by Andrew Bleiman and Chris Eastland
Authors Andrew Bleiman and Chris Eastland, who have compiled a high-resolution collection of irresistible photos of newborn animals in their book ZooBorns, share the joy of nature’s precious creatures on pawnation.com in the article “Zoo Babies From Around the World.” This book is sure to be a hit for the holiday season. ZooBorns from Simon & Schuster is available on Amazon and Barnes & Noble.
John Lennon: Life is What Happens by John M. Borack
John Lennon’s monumental contribution to music and society is easily seen through the wealth of attention the late Beatles member received this month surrounding the anniversary of his death on December 8th. For John Borack’s book, John Lennon: Life is What Happens, we created a slideshow presentation that eventually was chosen as a feature slide presentation by Slideshare.net on their “Books” page.
While we were able to secure coverage on multiple websites for John Borack’s tribute book, the article “Bros Before Hos: Lessons From John Lennon” on AskMen.com stands out for its connotation of equality. Despite his superstar status and advocacy for peace and freedom, John Lennon was not pardoned from the bitter laws of romantic relationships. And that makes him closer to us all. John Lennon: Life Is What Happens from Krause Publications is available on Amazon and Barnes & Noble.
Dead Or Alive by Tom Clancy
The FSB Associates Web Site Development team continues to create and maintain a wide variety of Web sites for authors and publishers. One recent project that we’re particularly proud of is Tom Clancy’s website, www.tomclancy.com, which features excerpts from past titles such as The Hunt For Red October and a video book trailer for his newest novel in almost a decade, Dead Or Alive. Dead Or Alive from Penguin Group is available on Amazon and Barnes & Noble.
Tags: article, authors, books, branding, news, online, PR, publicity, publishing, social media
