by Ken Ishii
As we wrap up our giant list of August projects, the team at FSB realizes summer’s heat wasn’t limited to just the outdoors. We now have a moment to breathe and reflect on campaigns that really hit the mark and boosted the visibility of our authors.
We had the incredible honor of working with some fantastic trendsetters and thought leaders recently. FSB took command of an intense rally of updates as Rebecca Costa was instrumental in weaving breaking news with content from her book, The Watchman’s Rattle. Kristan Higgins’ RITA award gave us plenty to blast the social media lines with. Carmine Gallo whose number two ranked book on Amazon Japan is back for an encore with Innovation Secrets of Steve Jobs. We paused to laugh up the hilarious creative content by John Stewart The Daily Show’s comics Kristen Schaal and Rich Blomquist celebrating their title, The Sexy Book of Sexy Sex. Throughout each campaign we kept close ties with our authors and their books which allowed us to find parallels between projects that could one day become pathways for client collaboration enabling each to pool communities and generate a greater buzz for all.
Digital is today’s standard. It’s no surprise that major news outlets have acted on their predictions about web popularity by shifting emphasis from traditional print to multimedia-rich Internet content. What is a welcome eye-opener is the rapid uptake of digital media by subscribers around the world. Online media is rapidly becoming the go-to choice for consuming current events. FSB took things a step further by delivering news such as Peter Miller’s features on CNN and The Washington Post, Silvana Nardone on ABC’s Good Morning America, and Rachel Simmons’ The New York Times story to the public through social media channels like Facebook and Twitter. Actively putting our authors front and center online saved readers from seeking stories themselves and guaranteed visibility for our authors. In the end, the resulting correlation between strong media placements and soaring Amazon sales ranks turned out to be no accident. Powerful campaigns and author participation turned profits every time.
Our fall lineup is shaping up to be an interesting one comprised of books spanning numerous categories both fiction and non-fiction. We’ve got our work cut out as Amazon’s ebook sales topping paper book announcement adds Kindle tracking to our trend watch and while social media usage continues to climb at record-breaking speeds. There’s no shortage of items on FSB President, Fauzia Burke’s plate this season either. Recently Fauzia has taken on the role of social media ambassador offering expert online network consultation to New York City’s premier book publishers. Additionally, Fauzia’s newly created Squidoo lens and Ezine article submissions have fortified her presence on the web in ways that can benefit our future clients.
Without a doubt, this summer offered us plenty of opportunities to learn and grow as a web influencer in an arena where many have yet to find their bearings. Our ability to keep up with the shape-shifting web publicity industry is something we are quite proud of and we’d pat ourselves on the back, but occasionally an author like Judith J. Wurtman, PhD of The Serotonin Power Diet will beat us to it with a warm note of appreciation. In the end, that’s what it’s all about.
Tags: authors, books, branding, marketing, networking, news, publicity, social media
