FSB Associates News
Web Publicity is no longer an added bonus but a necessity
First time author Kamran Pasha just wrapped up an extensive twelve week campaign with FSB Associates. Their strategy included building a platform for him and his book that can be picked up through search engines. "Since my opinions... were already out in the world before the book came out," says author Pasha, "I was able to turn what could have been a rallying point for protest and boycotts into a sophisticated discussion which inspired people to read the book and come to their own conclusions." Having ended this campaign over a month ago, those links, and Kamran’s presence online, can still be found online easily. He is now regularly a guest blogger on Huffington Post and building his reputation as a respected writer.
The Web has become an explosive medium for advertising and promoting many things, especially books. As a primary resource for information, "going online" is now second nature to most people, and everything can be found there. Social networks have helped this surge of popularity as "the percentage of adults who have profiles on at least one social networking site (in 2009) has skyrocketed to 35%, up from only 8 percent in 2005."*
The most effective Web publicity campaigns are driven by content. Whether an excerpt from a book or a unique article written by the author, the goal is to give people what they are looking for: information. And give sites what they need: content. According to a 2008 survey conducted by eMarketer.com, 85% of Internet users actively use the Web for searches and for seeking out general interest portals and communities. Building a book or author platform with content helps consumers get to know an author, trust their expertise, and click "go to checkout" before leaving the room.
*Source: Pew Research Center