Amplify Announcements
January 2012, Basking Ridge, NJ - Columbia Univeristy Press as well as Sterling Publishing join a recently announced service from FSB Associates that promotes e-books (and p-books) through community engagements rather than short-lived publicity stunts.
Quoting from a recent article in WSJ, "One publisher predicted Thursday that e-books could account for as much as 40% of total revenue by the end of the year." Although some dispute the number, the evidence is clear. There is tremendous growth in ebook sales, yet discoverability remains a big problem.
FSB's Amplify program attacks the problem with a new vision of publicity. Rather than promote one book at a time, the firm promotes multiple books in a similar community for a 6 month period. "In the last six months we have seen the benefits of staying and building," says Fauzia Burke, Founder and President of FSB Associates. "What began as an experiment has shown real benefits for all e-books in the program."
Authors Michele Rosenthal, and Bob Greenberg have also joined the program showing a real commitment to their growing brands. "We believe in promoting the author's expertise which can take many forms today," explains Burke. Rosenthal has one of the most popular websites on PTSD, a radio show as well as a new memoir, called Before the World Intruded. Greenberg is an authority on classical music. FSB we will be promoting his book How to Listen to Great Music: A Guide to Its History, Culture, and Heart, DVD courses as well as musical composition.
"Amplify is an exciting program and we have committed more than half of our resources to it already," said Burke.
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FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers. For more information, please visit the company website at www.fsbassociates.com. Fauzia Burke is the Founder and President of FSB Associates, a blogger for The Huffington Post, a frequent speaker at industry events, and consultants to publishers, agents and authors.