Amplify Announcements
October 2011, Basking Ridge, NJ - A recently announced service from FSB Associates that aims to relieve strains on the challenges facing book promotion, is gaining traction as two additional publishing houses, Vanguard Press and Reader's Digest along with two authors Deborah Coonts and Dr. Debra Jaliman, sign on to the online publicity firm's digital branding program.
Despite a surge in recent e-book popularity, publishers are faced with the difficulty of getting works in view of an audience overwhelmed by a flood of e-books currently on the market. Making matters worse, the proliferation of spammers and content farmers mass producing e-books in the thousands has been called a "threat to the average author." (Seattle Post-Intelligencer, June 2011)
Vanguard Press and Reader's Digest are two most recent publishers to adopt FSB's Amplify solution and join a client list that includes Tor Books, Wharton Digital Press and F+W Media. Vanguard Press, home to bestselling authors such as David Morrell and Eileen Goudge, joins the program with five women's interest titles including books by Lisa Bloom and Erin Brockovich. Reader's Digest teams with FSB on a line of entertaining reference books whose popularity was affected by the closing of the Borders bookstore chain.
FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers. For more information, please visit the company website at www.fsbassociates.com. Fauzia Burke is the Founder and President of FSB Associates, a blogger for The Huffington Post, a frequent speaker at industry events, and consultants to publishers, agents and authors.