Amplify Announcements
June 2011, Basking Ridge, NJ - FSB Associates has launched a new marketing program, Amplify, that aims to address the many marketing changes caused by an escalating e-book boom worldwide. Book publishers have stressed a need for a new marketing strategy for e-books at a time when traditional marketing practices have fallen short of success.
"The publishing world has been treating books like events, marketing them around the publication date, and dropping them from attention just as fast," says Fauzia Burke, Founder and President of FSB Associates. "With the introduction of e-books, we have the issue of discoverability. Without a physical presence in a bookstore, there needs to be a different way to build awareness for e-books (or p-books). We believe the solution is to engage with the readers for a longer period of time and with multiple books and authors."
With 16 years of experience promoting books and authors on the Web, FSB Associates has devised a new program to help publishers deal with this exact problem. FSB Associates' solution is a simple one: create a list of similar titles (a series or topic-specific) and promote them all for six-months, leveraging the content and expertise of all the authors. FSB Associates has named this program Amplify, pointing to the expansion and magnification of attention an individual title can receive by realizing the sum is greater than the parts. Some publishing houses are already part of this innovative program. Burke elaborates, "An e-book strategy will work when the marketing is author and subject-centric rather than title specific. Wharton Digital Press, F+W Media, and TOR Books are already in our program."
With Amplify, FSB:
- performs outreach to online media outlets and bloggers for individual titles
- Works closely with all authors to help build their personal brands
- Consistently adds conversations to social networks
- Builds relationships with targeted groups of readers for a longer time
When asked, Kate Rados, Group Marketing Director, F+W Media said, "Instead of promoting ebooks as vacuum-sealed three month publicity stunts, FSB will work with our company to bring organic attention to the author and their compelling works."
Given that e-books are bought on the Internet and their contents enjoyed on web-enabled gadgets, there's an understanding that the buying decisions of an average e-book consumer are influenced online as well. This is all in FSB's favor as the company consists of resources which include 16 years of experience launching books online, building digital platforms and online brands, a valuable list of cultivated relationships with online media outlets, and a social network of thousands of followers all contributing to the author brands and book sales long after publication dates.
FSB Associates is the premier Internet marketing firm specializing in creating online awareness for books and authors. Since the inception of the company in 1995, FSB has been a trendsetter in developing integrated online marketing campaigns for authors and publishers. For more information, please visit the company website at www.fsbassociates.com. Fauzia Burke is the Founder and President of FSB Associates, a blogger for The Huffington Post, a frequent speaker at industry events, and consultants to publishers, agents and authors.